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After the coffee break, the NBA willshare their story of how a differentbusiness model has useddigital technology to widentheir customer base.
This will be followed by speakersfrom 3 racing and wageringorganisations to demonstrate howthey have embraced digitaltechnology to meet theircustomers’ needs
Page 1 and 2: Plenary Session IThe Race for the d
Page 3 and 4: In the 32 nd ARC in Tokyo 2008
Page 5 and 6: Racing has to reachnew generationSh
Page 7 and 8: In the 33 rd ARC in Sydney
Page 9 and 10: Bridging theGeneration GapMarket se
Page 11 and 12: How racing has performed since then
Page 13 and 14: HorseRacingFiguresMarket shareof ho
Page 15 and 16: What are the reasons for this?• F
Page 17 and 18: What has happened exactly in digita
Page 19 and 20: Surging internet accessWorldRegions
Page 21 and 22: Rise of mobile devices70 millionuni
Page 23 and 24: Mobile friendly apps become a prior
Page 25 and 26: The next mega trend will be Gamific
Page 27 and 28: Will it be sufficient for racing to
Page 29 and 30: As it enables us to connect directl
Page 31 and 32: To do this, we have to change our
Page 33 and 34: Level 1OrganisationInsideOut“We m
Page 35 and 36: Based on customer research we haved
Page 37 and 38: Based on customer research we haved
Page 39 and 40: In conclusionWe have to understand
Page 41: We will then have a coffee break.I

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