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ChanderiyaanProjectCS:Layout 1 10/12/2012 5:29 PM Page 13deF- shg supply Chainseparationsupply ChainhandloomssourcingrawmaterialsweaversdesigningmanufacturingweavingembroideringBlockprintingretail &marketingmarketingspatialseparationBridgingthe physicalgaps betweenlooms manufacturers& weaversBridgingthe physicalgaps betweenrawmaterialmanufacture&weaversFormedshg forworktogetherearlierweaversmight go tootherplaces forcomputerdesigntraining.now inChanderilearningnew weavingpatternsinchanderi.Bridge bydeF & mlAstartedrecently bydeFstartedrecently bydeFCreated e-commercewebsite bydeF & mlAtemporalseparationnApurchasedfrom farawaylocationthusconsumingmore timeworking togetheratone place,saving timeproductiontime reducedbydeF & mlAjaqard Cardpunchingmachinehelps reduceweavingtimestartedrecently bydeFstartedrecently bydeFBuyer canbuy productsanytime fromhome.Bridge bydeF & mlAinformationalseparationearlierweaversdidn’t knowfrom whereto buy lowpriced handloomsBridge bydeFearlierweavers didnot knowwhere tobuy lowpriced,good qualityraw materials.Bridge bydeF.deFallocateweavers towork withthem.Adopt newdesigningtechnologyAdopt newweavingpatternsstartedrecently bydeFstartedrecently bydeFsupplyingexhibitioninformationto theweavers.Bridge bydeF.Financialseparationweaversdid nothaveenoughmoney forpurchasehandlooms.Bridgingseparationsby deF.governmentfundsutilized onraw materialpurchase.Bridgingseparationsby deF.weaversnow have afixed salarywith incentiveinsufficientmoney forlearning.Bridgingseparationsby deF &mlAinsufficientmoney forlearning.Bridgingseparationsby deF &mlAinsufficientmoney fortraveling &learning.Bridgingseparationsby deF &mlAinsufficientmoney fortraveling &learning.Bridgingseparationsby deF &mlAprofit sharingwithshg. BridgingseparationsbydeF.Knowledge/Capabilityseparation(new)increaseknowledgeabout usinghand loomBecome efficientinjudging &purchasingraw material.increaseknowledgeabout newweavingpatterndesigningin computerincreasingweavers’capability.Bridgingseparationsby deF &mlAnew weavingpatternsincreasingweavers’capability.Bridge bydeF & mlAlearningnew techniqueincreasingweavers’capabilityBridgingseparationsby deF&mlAlearningnew techniqueincreasingweavers’capability.Bridgingseparationsby deFKnowledgeabout howto sellproductsFigure 5: DEF- SHG Supply ChaiFrom Market Separation to Market Development at Bottom of India’s Socio-Economic PyramidA CAse study on digitAl empowerment FoundAtion’s ChAnderiyAAn projeCt13