TPCP Annual Report - Utah Tobacco Prevention and Control Program

TPCP Update2010 Highlights of TPCP GoalsThe Utah Department of Health (UDOH) Tobacco Prevention and ControlProgram (TPCP) and its partners use comprehensive strategies to reducetobacco use and tobacco-related disease and death. Major program outcomesare listed below:Helping Tobacco Users QuitWith an age-adjusted adult smoking rate of 8.8% (2010), Utah continues tohave the lowest adult smoking rate in the U.S. 1 Still, nearly 200,000 youth andadult Utahns smoke and may need help quitting.The Utah TPCP invited Terrie Hall(shown above on a poster displayedat Utah bus shelters), a cancersurvivor and anti-tobacco activist, tovisit Utah high schools and educatestudents about the dangers oftobacco. A smoker since her earlyteens, Terrie began having severethroat pains and was diagnosed withstage IV squamous cell carcinoma.As a result of her tobacco addiction,Hall lost her voice box, breathesthrough a hole in her neck, andendured multiple debilitatingradiation treatments and surgeries.References:1 Utah Department of Health. Behavioral Risk FactorSurveillance System (BRFSS). 1989-2010. Salt Lake City:Utah Department of Health, Center for Health Data.(Note: Due to challenges in surveying smokers bytelephone, this rate may underrepresent adult smokingprevalence. Updates to the BRFSS methodology areexpected to lead to improved estimates.)2 University of Colorado. Independent Evaluation ofUtah’s Tobacco Prevention and Control Program.2010-2011. Denver: University of Colorado Denver,Department of Family Medicine.3 YRBSS: Youth Risk Behavior Surveillance System. YouthOnline: Comprehensive Results. Retrieved August 2,2011 from http://apps.nccd.cdc.gov/YouthOnline/App/Default.aspx.4 Orzechowski and Walker, 2010. The Tax Burden onTobacco-Historical Compilation. Volume 45. Arlington,Virginia: Orzechowski and Walker Consulting.2●● The TRUTH campaign continued to reach adults with messages that encouragedquit attempts and informed them about evidence-based quit services. In 2011, 94%of adult smokers were aware of the Utah Tobacco Quit Line and 81% knew aboutthe online quit service, Utah QuitNet. Adult smokers who reported that they sawor heard anti-tobacco ads were more likely to know about quit services or to haveused them than smokers who were not exposed to ads. 2 UtahQuitNet advertising onTV and on the radio in January 2011 resulted in a three-fold increase in QuitNetregistrations compared to registrations during the month of January in previous years.● ● During FY2011, nearly 11,000 Utahns used TPCP-funded tobacco cessationservices. Tailored services were offered for adults, teens, and pregnant women.These quit services greatly increased tobacco users’ quit success.●● The Utah Quit Line and Utah QuitNet have served nearly 87,000 registered userssince the TPCP began offering the telephone-based quit program in 2001 and theonline program in 2003. In FY2011, the Quit Line and QuitNet served an averageof 860 Utahns per month with free counseling and tailored quit information.●● In FY2011, 615 Utah youth tobacco users participated in the Utah-developedteen cessation class, Ending Nicotine Dependence. Ten percent of participantsreported quitting and an additional 32% reduced their smoking by the final class.Preventing Youth from Starting to Use TobaccoIn 2009, 8.5% of Utah high school students (grades 9-12) reported that theyhad smoked in the past 30 days. Utah’s youth smoking rate is less than half thenational rate of 19.5%. 3●● In 2011, 93% of Utah youth ages 13 to 17 reported that they saw or heardanti-tobacco ads at least once a month during the past six months, and 92%said the TV ads made them think of the negative effects of tobacco use. 2●● Since 2002, 19 of Utah’s 41 school districts worked with TPCP and local healthdepartments to strengthen tobacco-free school policies, tobacco education, and policyenforcement. These districts serve nearly 200,000 students in 361 schools.●● Since 2001, illegal tobacco sales to underage youth during compliance checksdeclined by 64%. At 5.7%, the rate of non-compliance is at its lowest recorded level.To lower the rate of non-compliance and educate retailers about Utah’s tobaccoaccess laws, local health departments shared educational materials and conductedtrainings.●● One Good Reason, Utah’s statewide anti-tobacco youth group, educated Utahnsabout new, dissolvable tobacco products that resemble breath mints and strips.The composition, packaging, and flavoring of these products might be particularlyappealing to children.