report to the community - The Rock and Roll Hall of Fame and ...

Dear Friends of the Museum,Strong. In a word, that pretty much sums up 2008 for theRock and Roll Hall of Fame and Museum. We strengthened ourrelationships with Inductees, artists and musicians, members,donors, music fans, students and teachers across the country.We bolstered our deep ties to the Northeast Ohio communitywhile expanding our outreach across the state. We also formedrelationships in key markets around the country to extendour mission to new audiences. In short, we had a banner yearacross our entire organization.At a time when arts funding to schools across the countrywas being cut, the Museum filled an important curriculum gapand received national awards, accolades and attention for oureducational outreach programs. These outstanding programsserve increasing numbers of students of all ages each yearand continue to earn prestigious recognition and awards.With an increased focus on bringing music into the classroom,our educational offerings have become among the mostcelebrated and award-winning programs emanating from anyfine arts museum in the nation. From the music therapy-basedToddler Rock to the videoconference technology of On theRoad, we brought record numbers of students of all ages to theMuseum during 2008 and reached out to new locations acrossthe United States and in Canada, Mexico, Australiaand England.Meanwhile, Museum attendance remained solid despite thetough economy, coming within 2 percent of the number ofvisitors we welcomed in 2007. Those visitors found plenty totheir liking in our Museum Store, as the average spending pervisitor remained strong. And we extended the Museum into akey market on the worldwide stage with the opening of theRock and Roll Hall of Fame Annex in New York City.As a nonprofit organization, we fully appreciate the importanceof donations to support the work of the nonprofit community.Each year, we ourselves receive thousands of requests fromcommunity organizations for tickets or merchandise to assistin their fundraising efforts. In 2008, we were pleased to donatemore than $ 80,000 of support to local organizations.The Museum continues to attract hundreds of thousands ofvisitors from across the globe and enhance the Ohio economyto the tune of more than $ 100 million each year. Among ourguests in 2008 was the Rock Hall’s 7 millionth visitor, aConnecticut mother whose two teenage sons had convincedthe family to visit the Rock Hall during a cross-country trip.On the development front, we experienced a solid year as wesought and achieved generous financial support for programsand general operations, the capital campaign and the 2009Rock and Roll Hall of Fame Induction Ceremony. We havenearly completed construction of our new Library and Archivesin downtown Cleveland, the first component funded by ourcapital campaign. The facility, which will open to the public in2010, will solidify our position as the world’s pre-eminent sitefor rock research and the study of the most powerful art formever, rock and roll.Equally exciting, we laid the foundation in 2008 for the 2009Induction Ceremony, the first to be held in Cleveland in 12years. We worked closely with the City of Cleveland, PositivelyCleveland, local foundations and corporations and our Boardof Trustees to plan what would prove to be a very successfulweek of events surrounding the ceremony.As always, special exhibitions – ranging from MikeMcCartney’s photographs documenting the origins of theBritish Invasion to Marty Stuart’s collection of artifacts fromclassic musicians of the past four decades – reflected rockand roll’s diverse appeal and complemented the Museum’spermanent exhibits.Once again, our series of community festivals celebratedGreater Cleveland’s ethnic diversity, while the Summer inthe City concert series featured popular headliners as wellas local groups. We also honored outstanding women througha new event called Riot Girls and Rebels, a celebration ofwomen who rock.The Rock Hall’s presence on the Internet rose to new heightsin 2008. Our e-newsletter was launched during the summerand has grown to include thousands of subscribers,particularly driven by the success of the Cleveland Rockscampaign, which generated excitement for the 2009 InductionCeremony. Moreover, with the importance of social networkingat an all-time high, the Museum has an ever-growingpresence on top social media sites such as MySpace,Facebook, YouTube, Flickr and Twitter. This year we’ve reachedmore than 20,000 people – an impressive number whencompared to our peer museums around the country.We appreciate your interest and are pleased to share thehighlights of 2008 through this Report to the Community.We’d also like to recognize the passion, work and dedicationof the Rock Hall Staff. We have an exceptional team doinginternationally-acclaimed work here.With the strong support of the Rock and Roll Hall of FameFoundation and our Board of Trustees, as well as generousorganizations and individuals, we look forward to continuing toreinforce our place as the Rock and Roll Capital of the World.Peace, soul, and rock and roll,Terry StewartPresident and CEO

EXHIBITIONSAll Access with Kevin MazurFebruary 1 – June 1, 2008Through the revealing camera lens of world-famous photographer KevinMazur, music and photography enthusiasts had the opportunity to viewrock and roll icons in an up-close and personal way. Over the past 25years, Mazur has managed to capture legendary rock and rollers in amoment lasting no longer than the blink of an eye, illuminating the truenature of the artist and the raw power of the most memorable rockconcerts in history.Mike McCartney’s Liverpool LifeJune 26 – September 21, 2008Mike McCartney’s Liverpool Life featured incredible black-and-whitephotographs documenting the origins of the British Invasion. The exhibitincluded playful self-portraits of the artist experimenting with his firstcamera and intimate, informal scenes of family life in McCartney’smodest childhood home at 20 Forthlin Road. The photographs wereaccompanied by quotes from the photographer, who revealed storiesbehind these images. Other musicians captured by McCartney’s lensinclude Gene Vincent, Jerry Lee Lewis, Billy J. Kramer, Jeff Beck and theHollies. Exclusive to the Cleveland exhibition, McCartney, in consultationwith his brother Paul, chose several additional photographs featuringmembers of the Beatles.The exhibit was organized by ArtVision Exhibitions, LLC.Take Me Out: Baseball Rocks!April 26 – September 28, 2008Keith RichardsPhoto credits listed on back cover.The relationship between popular music and America’s pastime, baseball, came to life through displaysof sports memorabilia, advertising material, early cylinder and disc recordings, and sheet music– including the 1908 best seller, “Take Me Out to the Ballgame.” The exhibit also focused on musicaltributes to the stars of the golden era of baseball, including Babe Ruth, Ty Cobb, Lou Gehrig, JackieRobinson, Willie Mays, Larry Doby, Joe DiMaggio, Mickey Mantle and more. Also featured were rockand roll references to baseball – from Chuck Berry’s “Brown Eyed Handsome Man” to Simon andGarfunkel’s “Mrs. Robinson” and John Fogerty’s “Centerfield.”Baseball Rocks! ExhibitMike McCartneyWMMS: A Cleveland Legend Turns 40August 29, 2008 – July 21, 2009Since it went on the air on September 28, 1968, Cleveland’sWMMS has earned a coveted place in the history of FM radio.The station played a key role in the breakthroughs of numerousrock icons, including David Bowie, Roxy Music, Rush and BruceSpringsteen. Along with its impressive playlist, the station hasbeen home to legendary deejays Billy Bass, “Kid Leo,” “Mattthe Cat,” Len “Boom Boom” Goldberg, Ed “Flash” Ferenc, JeffKinzbach, Betty Korvan, Murray Saul and Steve Lushbaugh.Among the exhibit’s artifacts were David Helton’s originalartwork for the station’s Buzzard logo, airchecks from thedeejays, original photos, gold and platinum records, interofficememos, and video and listening stations.WMMS Focus UnitSimon and GarfunkelCleveland Rocks: The Birthplace of Rock and Roll –Photographs by George ShubaOctober 10, 2008 – January 4, 2009George Shuba has been a ubiquitous figure on the Cleveland-area musicscene since the 1960s. He got his big break in music photography in 1964with Upbeat, a syndicated weekly television show in Cleveland that featuredperformances of the hottest rock and pop acts of the day. For the next 40years, his passion for photographing the Cleveland rock and roll scene wasproven time and time again through his work. Cleveland Rocks focused onthe years 1963-69, when the Beatles, Jimi Hendrix, the Rolling Stones, JackieWilson and the Doors sent local teens into joyful hysterics. While the subjectsof Shuba’s luminous silver gelatin prints are ostensibly the musicians, it is thefaces around them that often stand out: happy teenaged boys in suits and ties,girls with short cotton dresses and stiffly sprayed beehive hairdos, balancedby tough-looking Cleveland policemen at their crowd control posts.The exhibit was organized by the Fine Art Museum, Western Carolina University.

Sparkle & Twang:Marty Stuart’s American Musical OdysseyOctober 30, 2008 – March 1, 2009Country music artist Marty Stuart’s astounding collection of performance costumes,accessories, handwritten lyrics, personal letters and instruments from country,rockabilly, bluegrass and Southern gospel greats lived up to its “sparkle & twang”billing. Stuart made it his mission to make sure that these cultural treasures werecollected and preserved. He even obtained some of the pieces from Nashville thriftstores. More than 300 artifacts were featured in the exhibit, including Hank Williams’handwritten lyrics to “Cold, Cold Heart,” a Johnny Cash stage suit from 1955, PopsStaples’ Fender Jaguar guitar, Patsy Cline’s boots and dress, and stage clothing fromBob Dylan. The exhibit was organized by the Tennessee State Museum.Sparkle & Twang ExhibitMuseum Opens New York AnnexNew York City’s renowned love of music hit a high note in late 2008, whenthe Rock Hall opened a 25,000-square-foot Annex at 76 Mercer Street in theheart of Soho. This experiential, technologically advanced exhibition highlightssome of the greatest moments in rock history, with a focus on New York City’scontributions. With the Annex, the Rock Hall is for the first time extending itsphysical reach beyond Cleveland with this space to showcase exhibits and speakto new audiences. The Annex introduces new people to the mission of the Rockand Roll Hall of Fame and is intended to begin a conversation that will lead to alarger, more comprehensive experience with all facets of the Rock and Roll Hallof Fame and Museum in Cleveland.Annex Artistic Rendering“I love the Rock & Roll Hall of Fame. As an institution, it’s a landmark. However, the RockHall came to life to me in a very different way when my Sparkle & Twang exhibit madea stop there. It was the staff that touched my heart. What wonderful people. I madefriends and everyone made me feel welcome. Just a few days before the exhibit closed,I returned to Cleveland for a final visit. I found myself in front of Muddy Waters’ guitaragain, looking at photographs, getting caught up in the music, totally inspired.Thanks again…rock on.” – Marty Stuart

Educational ProgramsThe Education Department achieved increased stability, national recognition andcontinued growth in 2008. Attendance for student, teacher and public programsincreased. The department itself also grew, as Dr. Lauren Onkey, a published authorand former associate professor of English at Ball State University for 14 years, wasnamed Vice President. To best serve an increasing number of students, the Rock Hallalso added an Education Instructor during the year.Teacher ProgramsThe free monthly Teachers Rock program and the week-long Summer TeacherInstitute help teachers to develop ideas for integrating popular music into the K–12curriculum. The 2008 Summer Teacher Institute welcomed 70 instructors fromaround the country, record attendance for our longest-established teacher program.Summer Teacher InstituteTODDLER ROCKThe Rock Hall’s program for underserved3- to 5-year olds, led by Dr.Deforia Lane and music therapists fromUniversity Hospitals of Cleveland andthe Beck Center for the Arts, uses musictherapy to increase young children’ssocialization and literacy skills. Theprogram has served more than 4,000children, parents and teachers duringits 10-year history. NBC’s Today Showvisited Cleveland in February to featureToddler Rock, and host Meredith Vieirasummed it up succinctly: “Now that’s agood idea!”Toddler RockK-12 ProgramsThe Museum’s K-12 education programs saw an upswing in attendance. Rockin’ the Schoolsteaches students about topics in music, language arts, social studies, science and technology.The onsite Rockin’ the Schools program, for example, reached more than 20,000 students andteachers during the 2007-08 school year, while the distance-learning program On the Roadbeamed classes to approximately 6,000 students in more than 200 locations.Teachers across the country gave highmarks to On the Road for the thirdconsecutive year. Polycom, a leader ininteractive videoconferencing technology,awarded the program its Teachers’ ChoiceAward for best content provider in the FineArts Museums and Organizations category.The program also received an honorablemention from the teacher-nominatedCILC Pinnacle Awards.The Education staff also developedand taught the department’s firstnon-English class in 2008: “GrandesMomentos en Rock: Música Popular através de las Décadas.” This version ofthe popular “Great Moments in Rock andRoll” was so well received that plans arein the works to adapt other offerings forpresentation to Spanish-languageclasses in the United States and toschools in Spanish-speaking countries.Toddler RockDistance Learning labAfter a recent Rockin’ the Schools class at the Museum and a demonstration on theblending of instrumental recordings to create different tracks, a stunned-lookinghigh-school student approached a Rock Hall educator with a question: “Can you reallydo that for a job – I mean, make a living?” The teenager was assured that all sorts ofbusinesses use sound technicians and was shown the booth at the back of the theaterwhere another Museum employee had been working the equipment for the class.“Can I get a job like that?” the young man persisted. He was told yes – as long as hekept up his science and math grades.A few days later, the same educator received a phone call from the student’s guidancecounselor. “I have tried and tried to interest that boy in college-prep work, but he justcouldn’t be bothered,” the counselor shared. “Now all he can talk about is getting atech degree, and next semester he’s signing up for Physics I. I just wanted you to knowthat because of what you showed him, he’s not going to end up in some dead-end jobor on the streets. He’s going to college.”

Public ProgramsOur flagship programs, American Music Masters ® and Black History Month, continue to flourishand now integrate all of our regular educational programming, with events for K-12 studentsand teachers, Case Western Reserve University students and the general public.Black History Month - The Sound of Stax:A Celebration of Soul MusicThroughout February, the Rock Hall’s 12th annual Black History Month program celebratedthe sound of Stax Records in a series of free public programs that culminated in a show bylegendary Stax artist William Bell. A corresponding class and student guide, created withsupport from the Martha Holden Jennings Foundation, helped students explore Stax musicand its messages in the Museum’s unique K-12 educational program, Rockin’ the Schools.Grammy-winning author Rob Bowman and Deanie Parker, the former CEO of Soulsville,began the month-long tribute with a lecture, “Telling the Stax Records Story,” at theBaker-Nord Center for the Humanities at Case Western Reserve University. Thesecond week featured both a film screening of the acclaimed documentaryRespect Yourself: The Stax Records Story and a Teachers Rock programwith special guest Ashley Davis, artistic director of the Stax Music Academy.Davis’ presentation demonstrated ways that specific songs from the Staxrepertoire can be used to teach a range of academic skills. FromSongwriters to Soundmen featured Al Bell, the former owner of StaxRecords, who told stories that were both poignant and uplifting, discussinghis time studying with Dr. Martin Luther King, Jr., his years running StaxRecords, and the inspirational story behind how he composed the StapleSingers’ song “I’ll Take You There.” The Rock Hall’s regular Wednesdayevening programs continued with Rock and Roll Night School, whichfocused on classic albums of Stax Records such as Isaac Hayes’ Hot ButteredSoul and Sam and Dave’s Soul Men. The month concluded with a main-stageperformance by William Bell, who presented many of his hits, including “I Forgotto be Your Lover” and “Born Under a Bad Sign.” Bell’s performance with his TotalPackage Band brought the sound to life and reminded everyone why the Staxlegacy is still so vibrant today.American Music Masters ®2008’s American Music Masters celebrated the life and music of Les Paul, featuringthe nonagenarian guitar legend himself and a host of fellow legends, including fourHall of Fame Inductees – James Burton, Duane Eddy, Billy Gibbons and the Ventures.Our week of public programming at the Rock Hall and Case Western ReserveUniversity brought together many different voices to tell Paul’s story and his legacyin rock and roll. Rock and Roll Night School at Case’s Baker-Nord Center for theHumanities on Monday offered an overview of Paul’s career, and Wednesday’sTeachers Rock program featured a virtual tour of the Gibson plant by a Gibson luthier(stringed-instrument maker) explaining each step in the guitar production process.Ace Frehley of KISS and Gibson CEO Henry Juszkiewicz shared the stage in front of acapacity crowd on Tuesday to tell the history of the electric guitar. The Rock and RollRetrospective at Case Western Reserve on Saturday included a range of speakers,including Les Paul himself. This year’s concert was an overwhelming success, sellingout PlayhouseSquare’s State Theatre. We told the story of Paul’s career by artistsperforming his music, interspersed with video clips, photos and narration. A legendaryarray of guitar players, including Rock and Roll Hall of Fame inductees James Burton,Duane Eddy, Billy Gibbons and The Ventures along with Slash and Richie Sambora(to name a few), then played songs from their own catalog that reflected Les Paul’slegacy. Finally, to close the evening, Paul and his trio came out for six songs andbrought down the house.This year’s American Music Masters celebration also featured a new partnershipbetween the Rock Hall, Case Western Reserve and the Cuyahoga County PublicLibrary. The library produced a 12-page Resource Guide on Les Paul’s career, thehistory of the electric guitar, and instructional materials on learning the electricguitar, as well as an online version of the guide and the “contribute” Web site,where visitors could post comments and stories about Paul.In MemoriamLes Paul, 1988 Rock and RollHall of Fame Inductee1915 - 2009SlashBilly Gibbons and Barbara LynnRichie SamboraRetrospective with The VenturesEducation Supporters:AT&TCleveland ClinicCharter One FoundationCuyahoga Arts & CultureDominion FoundationThe Eaton Charitable FundHarry K. Fox and Emma R. FoxCharitable FoundationHillsdale FundLeBron James Family FoundationMartha Holden Jennings FoundationKeyBankMedical MutualMargaret Clark Morgan FoundationJohn P. Murphy FoundationNational City, now a part of PNCPPG Industries FoundationSaint Luke’s FoundationScripps Howard Foundation/WEWS-TVWilliam Bell10 11“This is a big day in my life. Thank you so much. Thanks to all you people. If it wasn’t foryou, I wouldn’t be here, and if it wasn’t for the wonderful people at the Hall of Fame, and theGibson people and all these wonderful musicians and these great, great guitar players thatyou have here; the entertainers are just great. This is a wonderful night for me.”– Les PaulGuests at the Members-onlyAmerican Music Masters VIP party

SPECIAL EVENTS AND MOREThe Rock Hall’s Community Festivals, sponsored by Target and KeyBank withsupport from NewsChannel 5 and The Call & Post, are a celebration of NortheastOhio’s diversity. The annual Dr. Martin Luther King, Jr. celebration drew a recordcrowd as actress Angela Bassett visited the Museum. In partnership with the ClevelandMetropolitan School District, the Rock Your World All-City Arts festival once againcelebrated the Cleveland community’s outstanding theater, music and arts students.Each year, community festivals bring thousands of people together to help themunderstand and appreciate the Rock Hall’s mission and the range of cultures andmusical styles it commemorates.Once again, the Rock and Roll Hall of Fame presented its free summer concert series,this time partnering with Cleveland.com. The free Cleveland Sessions took placeon the Plaza in front of the Museum throughout the summer.The Museum held the first Riot Girls & Rebels: A Celebration of ProfessionalWomen Who Rock event sponsored by KeyBank. The event was designed to honorwomen who are an inspiration and involved in arts and cultural organizations. Musicexecutive Barbara Carr, veteran of the music business, was honored. She has spent thelast 27 years as a partner in Jon Landau Management, working with Bruce Springsteenamong others. She created the Kristen Ann Carr Fund for sarcoma research at therequest of her daughter who died of cancer. Also honored was Joan Jett, who – alongwith her band, the Blackhearts – entertained the crowd with a powerful performance.The first local winner was Eliza Wing, president and CEO of cleveland.com.At the same time, the Museum was featured prominently on national televisionand in newspapers across the country. The Today Show traveled to Cleveland for afeature story on Toddler Rock, American Idol used the 500 Songs that Shaped Rockand Roll as its theme for a week, The New York Daily News covered our distancelearningclass at a high school in the Bronx, and more than 200 newspapers ran anAssociated Press story about the Toddler Rock program. Equally important, travelstories in USA Today and daily newspapers around the country encouraged fans tomake the pilgrimage to the Museum.Riot Girls and RebelsCleveland SessionsRock Your World FestivalAngela Bassett - MLK DayThe FORTUNE Battle of theCorporate Bands took center stagein October as talented amateur bandsrepresenting companies and industriesfrom all over the world capped a yearlongtalent search with electric – andeclectic – performances that impressedan all-star panel of judges and a fullhouse of enthusiastic fans.Procter & Gamble took first place.“The lives the Corporate Battle of the Bands touches is far-reaching. First, you raisemoney to make a difference in kids’ lives through music. For the band it meant newfriendships and a reawakening of our joy for music. One member of our band hadn’tplayed in nearly 15 years and another was classically trained, but always wanted torock. For our company, it ignited a buzz of positive energy and excitement. It was a riotto see co-workers drop their jaws when they heard us play for the first time. And, ourfamilies got to see us work for the love of music, not a paycheck.”Dave McCalley - American Century InvestmentsMLK Day12 13

DEVELOPMENTIn 2008, between securing financial support for programs and general operations, thecapital campaign, and the upcoming 2009 Rock and Roll Hall of Fame Induction Ceremony,the Development office experienced one of the most successful—and busiest—years inits history. In May, new Vice President for Development Greg Harris joined us after 14 yearsat the National Baseball Hall of Fame and Museum in Cooperstown, New York.MembershipFinancial support from Rock Hall members helps ensure continued excellencefor exhibitions and educational and community programs. In recognition of thissupport, members received exclusive benefits during 2008 that were availablethrough no other means. Members were:• Invited to preview the eagerly anticipated exhibitions Mike McCartney’sLiverpool Life and Sparkle & Twang and meet the charismatic artists whomade them possible.• Sent advance notice of Rock and Roll Night School, the summer film seriesand the From Songwriters to Soundmen program, many of which featuredpersonal appearances by influential music-industry figures.• Admitted to exclusive events tied to the biggest Rock Hall events of the year:Riot Girls and Rebels and the American Music Masters concert celebratingLes Paul.The Membership staff took every opportunity to promotethese benefits, setting up enrollment tables in the main lobby,contacting prospective members via postal and e-mail, andpromoting the Museum at rock music events as far away asNorth Carolina. By the end of 2008, the Museum had nearly10,000 new or renewed members.It’s Only Rock and Roll Annual Benefit ConcertThe eighth annual It’s Only Rock and Roll Annual Gala and Benefit Concert, held inMay at Cleveland’s historic Public Hall, was the most successful ever and raisedmore than $ 250,000 to support the Rock Hall’s educational programs. Kim Carnes,Lou Gramm of Foreigner, Roy Head, Howard Hewett of Shalamar, Rob Parissi ofWild Cherry, Louis Prima, Jr., Patty Smyth and the Sugarhill Gang put on afantastic show for a fantastic cause.Annual BenefitBook-signing with Mike McCartneyAnnual BenefitThe Campaign for the Rock HallIndividual, corporate, and foundation donors gave generously in 2008 towardthe Campaign for the Rock Hall. This capital campaign, the first since theMuseum’s founding, will fund:• construction of the new Library and Archives building• an operating reserve to fund the important programs at this facilityfor its first 10 years• a redesign of Museum exhibition spaces and lobbyAt the end of 2008, total commitments stood at $ 23 million, more than twothirdsof the way toward the $ 35 million goal. During 2008, the Museum’sFinance team continued working to finalize a $ 10 million bond financing to besecured by the county hotel bed tax. In early 2009, this project was completedwith the support of Cuyahoga County, the City of Cleveland and Cleveland -Cuyahoga County Port Authority. The completion of this transaction brings totalcommitments towards the $ 35 million goal to $ 33 million.The Board and Development staff members will increase campaignsolicitations in 2009, approaching current donors and also the Museum’scorporate founding donors. This final push should bring the Campaign forthe Rock Hall to a successful close as scheduled: prior to the grandopening of the Library and Archives.Library And Archives ConstructionThe main focus of the capital campaign is the 22,500-square-foot Library andArchives now near completion on the campus of Cuyahoga Community Collegein downtown Cleveland. This dual-purpose facility, in a structure shared withthe college, will contain a non-circulating book, periodical, and recording libraryfor public use and a separate secure archive to house the Museum’s collectionof individual and corporate papers, rare or unique audio/visual recordings, andpromotional materials.Construction crews broke ground at the site in October 2007. By the end of2008, concrete floors had been poured, exterior walls completed, and theplumbing, HVAC, and electrical systems installed. A teal-and-white bannerfacing I-77 informed inbound commuters that it was the future home of theRock and Roll Hall of Fame and Museum Library and Archives. The Rock Hall,meanwhile, hired Andy Leach, a Columbia College librarian and archivist, aslibrary director. The building will be ready for occupancy in 2009, when thenew director and several staff members will move in and begin thesubstantial task of preparing the collection for use. The Libraryand Archives is scheduled to open to the public in 2010.Major Contributors:Jann Wenner and Joel Peresman,The Rock and Roll Hall of Fame FoundationJerry Sue Thornton,Cuyahoga Community CollegeThe Cleveland FoundationGregg & Madelyn FosterBrian Ratner, Forest City EnterprisesHenry Juszkiewicz, Gibson GuitarsThe George Gund FoundationJohn P. Murphy FoundationMedical MutualJules BelkinFrank Sullivan, RPM International Inc.Curtis SchenkerJohn Shiely,Library Briggs and & Archives Stratton CorporationKey BankThe Summers FamilyAlec Wightman, Baker & Hostetler LLP.Library and Archives14 15

CONDENSED FINANCIAL INFORMATIONAmounts in thousands (000’s) except percentage data and number of visitors.STATEMENT OF ACTIVITIES Year Ended December 312008 2007operating Activitiesrevenues - UnrestrictedEarned (a) $11,737 $ 11,273Contributed 2,475 2,1834,212 13,456Revenues - RestrictedContributed and related investment income 9,534 4,3992 3 ,746 17,855Expenses (b) 13,995 13,266O operating Income 9,751 4,589non-Operating ActivitiesRevenues restricted to debt service on bonds (c) 1,547 5,043expensesDepreciation 2,288 2,374Interest and other bond related 559 635increase in net assets before loss on capital lease retirement 8,451 6,623Loss on capital lease retirement (c) (700) -increase in net assets $7,751 $6,623STATEMENT OF FINANCIAL POSITION December 312008 2007AssetsCash and equivalents $ 601 $ 71Funds restricted for 2009 Induction Ceremony 1,720 -Funds designated for debt service on bonds (c) 2,125 10,561Funds restricted for capital campaign 6,878 3,014Fixed assets, net 60,579 61,478Other assets 6,778 5,915total assets 78,699 81,039Admission - 52%Store, net (a) - 26%Other - 22%2008 Rock Hall EarnedOperating Revenues2008 Rock Hall ContributedOperating RevenuesFundraising Events - 22%Corporate - 10%Individual - 14%Membership - 5%Government - 13%Foundation - 36%2008 Rock HallOperating ExpensesProgram Services - 72%liabilities and Net AssetsCapital lease obligation (c) - 11,960Debt 1,000 1,231Funds obligated for transfer to County 2,125 -Other liabilities 3,145 3,170net AssetsUnrestricted 3,298 3,178Temporarily restricted 69,131 61,500total liabilities and net assets $78,699 $81,039a - Net of museum store product costs.b - Excludes depreciation and building financing costs.Management and General - 18%Fundraising - 10%c - The Museum’s facilities are leased from the Cleveland-Cuyahoga County Port Authority (the Port Authority) pursuant to a cooperative agreement and capital lease agreement. In 1993, thePort Authority issued tax-exempt bonds as part of the financing of the construction of the Museum’s facilities. These bonds were refinanced in 1997 and again in 2004. The 2004 refinancing notonly reduced the total debt service costs over the remaining life of the bonds but also removed restrictions on certain Museum operating revenues to allow them to be used to fund the Museum’sNumber of visitors 438,700 451,000operating expenses. In 2008, the bonds (and the obligation under the capital lease) were retired early as required by the bond agreement as investments exceeded the outstanding debt. The losson the capital lease retirement reflects the write-off of unamortized deferred financing costs.16 17

2008 BoardsJ. Martin ErbaughRock and Roll Hall of Fame AND MUSEUM - Board of TrusteesFrank Sullivan, Co-ChairRPM International, Inc.Jann S. Wenner, Co-ChairWenner MediaJann Wenner,ChairmanWenner MediaJoel Peresman,President & CEORock and Roll Hall of FameFoundationAllen Grubman, Esq.Secretary & TreasurerGrubman Indursky & Shire, P.C.Jon Landau,Executive Vice PresidentJon Landau ManagementBenjamin NeedellExecutive Vice PresidentSkadden, Arps, Slate,Meagher & FlomFrank SullivanChairmanRPM International, Inc.Jerry Sue Thornton1st Vice ChairCuyahoga Community CollegeBrian E. HallSecretaryIndustrial Transport, Inc.Daniel KlimasTreasurerLorain National BankAllen GrubmanGrubman Indursky & Shire, P.C.Brian E. HallIndustrial Transport, Inc.Daniel KlimasLorain National BankJon LandauJon Landau ManagementRob LightCAARock and Roll Hall of Fame Foundation - Board of DirectorsLyor CohenWarner Music GroupSuzan Evans HochbergCraig HatkoffThe DakotaDon IennerRob LightCAAJudy McGrathUniversal Music GroupJames PallottaRon PerelmanRobert PittmanPilot Group, LLCCleveland Rock and Roll, Inc. - Board of TrusteesShawn AmosGetBack MediaWilliam E. BabcoxBabcox PublicationsBrent BallardCalfee, Halter & Griswold LLPPatty BakerMark BegelmanPizza FusionJules BelkinDouglas BellGlobal PrairieBernt BodalAmerican Seafoods GroupCharlie BruscoAlliance Artists Ltd.Benjamin F. NeedellSkadden, Arps, Slate,Meagher & FlomJoel PeresmanRock and Roll Hallof Fame FoundationBrian RatnerForest City EnterprisesCurtis SchenkerScoggin Capital ManagementJerry Sue ThorntonCuyahoga Community CollegeRobbie RobertsonThe VillageCurtis SchenkerSeymour SteinWarner Music Group/SireRob StringerJohn SykesDirk ZiffZiff Brothers InvestmentsDennis M. ChackIlluminating CompanyScott ChaikinDix & Eaton IncorporatedJared P. ChaneyMedical Mutual of OhioPaul ClarkNational City, now a part of PNCChristopher M. ConnorThe Sherwin-Williams CompanyEdward J. DavidsonRalph M. Della RattaWestern Reserve Partners LLCDennis EckartNorth Shore AssociatesCleveland Rock and Roll, Inc. - Board of Trustees (continued)JM Erbaugh Co.Scott D. FarmerCintas Corp.Melissa Ferchill SwingosMCM Company, Inc.Richard FrenchFrench/West/VaughanLyle G. GanskeJones DayJulie GivenKaren HaeflingKeyBankHarry HawkesBooz & CompanyPeter HorvathVictoria’s SecretNick HowleyTransDigm Group IncorporatedEdward M. HundertDale JensenM101 MusicRichard A. JohnsonKaleidoscope MagazineHenry JuszkiewiczGibson Guitar CorporationBernard L. KarrMcDonald Hopkins LLCMichael J. KeenanCleveland Browns Football Company LLCPatricia D. Kennedy-ScottKaiser Foundation Health Plan of OhioStewart A. KohlThe Riverside CompanyEvan M. KoppelContinental AirlinesMatt KranerThe Plain DealerDennis LehmanCleveland Indians Baseball Clubh.h. LeonardsMansion on O StreetMark F. LindsayThe Livingston Group, LLCGeorge L. MajorosWasserstein & Co., LPDonald J. McGrathEaton CorporationRoger B. McNameeElevation PartnersBarry MinoffKichler LightingBernardo F. MorenoMercedes Benz of North OlmstedMarc H. MorgensternBlue Mesa PartnersRobert J. MorrisMorris CadillacMichael A. MuchnickiTouchstone Health PartnershipTim MuellerPhylogyJacquelyn NancePhilanthropic Solutions, Ltd.Gary A. OateyOatey CompanySandra PianaltoFederal Reserve Bank of ClevelandThomas A. PirainoParker Hannifin CorporationAndrew E. RandallTriState Capital BankBrian RatnerForest City EnterprisesVictoria ReganWEWSJoseph RomanGreater Cleveland PartnershipThomas H. RoulstonThomas Roulston III Investment PartnersWilliam RowleyMercury Plastics Inc.John S. ShielyBriggs & Stratton CorporationDavid SperoAlliance Artists LTDVincent J. SpiziriBernstein Global Wealth ManagementE. Roe StampsWilliam B. SummersJulie R. TaubmanBrian D. TuckerCrain’s Cleveland BusinessMichael E. VentlingErnst & Young LLPVanessa L. WhitingRoetzel & AndressAlec WightmanBaker & HostetlerHONORARYJames H. BerickSquire, Sanders & Dempsey LLPJay L. HendersonPricewaterhouseCoopers LLPThomas C. LaRoseHouse of LaRoseEX-OFFICIO TRUSTEESLinda Abraham-SilverGreat Lakes Science CenterJames McCaffertyCuyahoga County ComissionersValarie McCallOffice of the MayorDennis J. RochePositively ClevelandEugene T. SandersCleveland Municipal School DistrictSPECIAL COUNSELJoel KatzGreenberg Traurig LLPIn MemoriamTracy TurnerIncoming 2009 TrusteesJon DeitelbaumToast Sprits, LLCChristopher StewartGelber Group, LLC18 19

2008 DONORs$100,000+Cuyahoga Arts and CultureKey FoundationMedical Mutual of OhioRock and Roll Hall of Fame Foundation$50,000+AT&T OhioContinental AirlinesGibsonNational City CorporationParker Hannifin Corp.$25,000+AnonymousJay and Patty BakerJon and Brandis DeitelbaumThe Eaton Charitable FundGregg FosterHillsdale Fund, Inc.The Martha Holden Jennings FoundationKeyBankMercedes-Benz of North OlmstedBrian RatnerSaint Luke’s FoundationRobert J. SchenoskyJohn ShielyChristopher and Margaret Stewart$10,000+Leland C. AckerleyMark and Pamela BegelmanJames H. BerickEva L. & Joseph M. Bruening FoundationChristopher M. ConnorDon Brodie’s Thomas Limousine ServiceExecutive CaterersFortune BrandsNick and Lorie HowleyDale JensenStewart A. KohlGeorge and Connie MajorosBarry MinoffThe Burton D. Morgan FoundationThe Margaret Clark Morgan FoundationMarc H. MorgensternMichael A. MuchnickiThe Plain DealerKaren PritzkerAndrew E. RandallAlbert B. RatnerWilliam RowleyFred E. Scholl FoundationVincent J. SpiziriSwagelok Co.Julie Reyes TaubmanAlec Wightman$5,000+$1,000+John and Sally MorleyAnderson DuBose CompanyTim and Susie Mueller$ Robert AndersonRaymond Murphy2,500+Argosy Partners LLCBruce NewbergAlbert T. AdamsMichael BandlerNorthern HaserotJames AndersonWilliam Basilone, Jr.Now Valet Services, Inc.Paula Jo BoykinLawrence BlausteinGary A. OateyBulk Trading and TransportChristine BlusoOhio Bureau of Motor VehiclesJohn C. Chaffee, Jr.Toby ButtOhio Humanities CouncilJared P. ChaneyWayne CalabreseMyles P. O’ReillyCharter One FoundationGerald CannonDee Dee PasterRalph M. Della Ratta, Jr.Kurt CarlsonJames E. PattersonDix & Eaton, Inc.Carole CarrJames PetrasCorinne L. Dodero Trust for the Arts &William J. CermakRichard W. Pogue, Esq.SciencesRick and Sheila ChiricostaPositively ClevelandRoss Dorsett IIIPaul ClarkBill PowellDorsky Hodgson Parrish YueCleveland Indians Baseball Club Andrew K. RayburnTimothy A. FortnerJames ConroyJohn RielyRichard C. FreedmanCarol A. Cunningham, M.D.David SchreinerDennis GallagherEdward J. DavidsonWil SchroterJames P. Gardner IIIPam DeeringSusan Stickler-HaleSteven L. GerardDRA Advisors LLCFrank StopakGordon GundEntrepreneurs’ Organization of Cleveland Charlotte WagamonKaren HaeflingLori EshelmanMindee WassermanDavid HandlemanFirestone Country ClubAllan and Debbie ZambieHarry and Cyndi HawkesAdam FleischerJoseph ZingaleEdward HoganGeorge B. FoussianesGeorge ZoleyHome Care Relief, Inc.Tony FrontierKalman ZuckerEdward M. Hundert, M.D.Paul GallinLeBron James Family Foundation$500+Lyle G. GanskeMatt KranerGary M. GillerPeter M. Adamek, M.D.Peter C. LaRoseJulie GivenJay BatleyDennis LehmanDave HardingK. Michael BenzLeikin Motors CompaniesHaven EntertainmentBenny BonannoMark F. LindsayLarry D. HolderPeter BonannoW. Riley Lochridge IIIHouse of LaRoseRichard E. BoyatzisEdward A. LozickDaniel HughesScott BradokaTimothy McCarthyIndustrial Transport, Inc.Jack CaineBernardo and Bridget MorenoLinda JacobeRobert CastanedaLinda MusarraBob JamiesonNeil CherianJacquelyn and Fred NanceBobby JenkinsChevronTexacoSandra PianaltoRichard A. JohnsonWilliam ClevelandPricewaterhouseCoopers LLPThe Paula B. and Oliver W. Jones FamilyCliffs Natural ResourcesRobert H. Rawson, Jr.Foundation, Inc.Clark ClipsonDennis and Kathryn RocheMelvin KaminsCrain Communications Inc.Monica V. RonanJodi KayeJim DeanThomas H. Roulston IIIJames C. Kelly, Esq.Linda DeCarloRPM International, Inc.Key Principal PartnersMorris EverettTom D. SmithDaniel E. KlimasThomas FabekMike SouthardLen KomoroskiGene A. FaubelSS&G Financial Services, Inc.Paul KratniakEd FittsDr. Jerry Sue ThorntonBruce LeffRichard and Shari FoosMichael E. VentlingMAI Wealth Advisors, LLCHarry FriedmanVincent LightingHerbert R. Martens, Jr.Lee FriedmanGerald WendelDonald and Ginger McGrathMitchell GersteinWestern Reserve Partners LLCMCM Company, Inc.Carolyn GilsonDaniel and Ellen ZelmanRichard MoodieSusan Goldberg20 21William and Patty BabcoxBaker HostetlerBrent and Ann BallardJules BelkinBET Holdings, Inc.Robert R. BroadbentWilliam C. ButlerThomas J. CavalierDennis ChackScott ChaikinRaquel ConcepcionDominion FoundationE-xpedientEaton CorporationFifth Third BankFirstEnergy Corp.Forest City EnterprisesHarry K. Fox & Emma R. Fox CharitableFoundationGreat Lakes Publishing CompanyHylant GroupJones DayBernard and Nancy KarrJames McElweeMichael J. Merriman Jr.Scott MuellerRandall S. MyeroffNew York Community TrustJames NiehausLinda OlejkoTimothy PfeningLarry and Julia PollockPPG Industries FoundationQuicken LoansDeborah ReadMichael RipichScripps Howard FoundationWilliam J. SternFrank SullivanThe Summers FamilyTelos SystemsStephen WeinbergJohn and Charlotte WesselThomas W. WilsonScott WolsteinRobert D. GriesBrian E. HallBrian HamlinJim and Susie HummerJeff JacobsKalinich Fence CompanyLloyd KaufmanEvan M. KoppelArt LaboeC. F. Martin & Co., Inc.James MeltzerTim MichaelsSteve MochelWarren L. MorrisBruce MorrowRobert MusgroveJennifer PattersonAnthony PaulusProcess Creative Studios, Inc.Progressive Casualty Insurance Co.Robert QuinnPeter E. RaskindRed and Carole RobinsonPaul RogasJames J. RoopBetty RosskammMatthew and Linda RyanDina SaffanSaks Fifth AvenueThomas SlaterJacqueline SteichJudith SteinbockKaren StrangWilliam WendlingTodd and Elizabeth WhiteYoung Presidents’ Organization

Snapshot: 2009The 2008 Report to the Community was printed in mid-2009, but 2009 has already been such an exciting yearfor the Rock Hall that we just can’t wait until mid-2010to tell you about a few of the many highlights:An Incredible Induction WeekWhen we agreed to host the 2009 Rock and Roll Hall of FameInductions here in Cleveland, we made many promises. Wewanted to host a weeklong series of events so that all ofNortheast Ohio would have the opportunity to participate.We held more than a week of concerts, lectures, parties,classes and exhibits – everything that could possibly interesta music fan. We also pledged to do something that had neverbeen done before: allow fans to attend the ceremony itself.“That was the most amazing experience.Everyone from Bobby Womack to Elvis’band. Metallica – it doesn’t get muchharder than that. And having Jeff (Beck)there and Jimmy (Page), it was just afantastic night. Then of course it was inCleveland and there was five thousandfans there. Because even though it’sfun having the event be kind of private,I think it’s great that they open it up andallow fans to come in and watch thewhole thing.”Joe Perry of Aerosmith,2001 Rock and Roll Hall of Fame InducteeAnd we delivered. The Moondog Coronation Ball and a free community concert at CSU’s Wolstein Center set attendees’feet tapping to everything from sweet soul music to hip-hop. Clevelanders flocked to a free tribute concert honoringgospel music legend Pastor Shirley Caesar. Ninety schools across the country experienced a special free live broadcastof the Rock Hall’s distance-learning program On the Road from the studios of Ideastream with 2009 Inductee Darryl“DMC” McDaniels of Run-D.M.C. As for the ceremony itself, Induction 2009 was a night that will go down in history.Visit www.rockhall.com/induction2009 for more details.A First for Springsteen and the MuseumAs unbelievable as it may seem, all-American singer, songwriter, and 1999 Rock and Roll Hall of Fame Inductee, Bruce Springsteenhas never been the subject of a major museum exhibition – at least not until 2009. From Asbury Park to the Promised Land: TheLife and Music of Bruce Springsteen takes a comprehensive look at his career, from early bands Child, the Castiles and Steel Millthrough his work with the E Street Band and as a solo artist. Two floors of artifacts include several guitars, handwritten lyrics,Springsteen’s outfit from the cover of Born in the U.S.A., posters and handbills from all phases of his career, and even the 1960Chevrolet Corvette he purchased after the success of Born to Run. It’s one of the most comprehensive exhibits the Rock Hall hasever featured on a single artist. In June, Springsteen FanFest drew visitors from near and far to experience three days of publicprograms, a free concert and rare and never-before-seen film footage from Springsteen’s personal collection by Grammy andAward-winning filmmaker, Thom Zimny.Motown MemoriesJanuary 1, 2009, marked not only the beginning of a new year but also the celebration of the golden anniversary of Motown’scontributions to the world. MOTOWN: The Sound of Young America Turns 50 features instruments, clothing, programs, posters,sheet music, original music scores, recordings and other items representing an array of Motown’s biggest stars. During thesummer, a weekend-long celebration of Motown’s anniversary featured special public programming, concerts and film.Woodstock Revisited“Three days of peace and music” in August 1969 would come to forever define a generation and influence one of the mostsignificant eras in rock and roll. Four decades later, the Rock Hall is commemorating that monumental event with a weekendcelebration and a special exhibit, Woodstock: The 40 th Anniversary, which will run through November 29, 2009. The exhibit tellsthe story of the Woodstock Music and Art Fair utilizing a vast array of artifacts from Woodstock executive producer MichaelLang and many of the artists who appeared at the festival. From August 21 - 23, the Museum hosted three days of music,film and more to celebrate Woodstock’s anniversary.Thank you to our Induction 2009 SupportersInduction 2009 and the wonderful events that surrounded it were made possible by the generous support of the following donors:Corporate and Civic SponsorsThe City of ClevelandClear Channel OutdoorThe Cleveland FoundationContinental AirlinesDowntown Cleveland AllianceForest City EnterprisesFuse NetworkGibson Guitar Corp.The George Gund FoundationThe Greater Cleveland PartnershipHouse of BluesThe John P. Murphy FoundationKulas FoundationMedical Mutual of OhioNortheast Ohio Mercedes-Benz DealersNational City, now a part of PNCPositively ClevelandWKYCChairman’s Committee - $100,000+Antares Management SolutionsMetallicaJames & Kimberly PallottaCurtis & Carolyn SchenkerDirk ZiffPlatinum - $50,000+Jay & Patty BakerBaker HostetlerJules & Fran BelkinThe Cleveland IndiansDevelopers Diversified Realty CorpEaton CorporationErnst & Young, LLPGregg & Madelyn FosterKeyBankMCM Company, Inc.McDonald Hopkins, LLCMercury PlasticsBrian & Patrica RatnerRPM International, Inc.The Summers FamilyJann WennerGold - $30,000+Abkco Music & Records, Inc.Anthem NationalBest BuyCapri CafaroCleveland BrownsJon & Brandis DeitelbaumFirstEnergyJones DayStewart & Donna KohlHouse of LaRoseBarry MinoffThe J.M. Smucker CompanyThe Sherwin-Williams CompanyFrank & Barbara SullivanThompson Hine LLPMorton J. WeisbergSilver - $15,000+Bill & Patty BabcoxMark & Pam BegelmanBriggs & StrattonCase Western Reserve University –College of Arts and SciencesCharter One BankConsolidated GraphicsSteve DemetriouMarty & Lynnie ErbaughGlenmedeHuntington National BankKaiser PermanenteKohrman Jackson & Krantz P.L.L.New Visions Group, LLCQuicken LoansAndrew RandallThomas & Chris RoulstonScotts Miracle-GroTransDigm Group / HowleyWarner BrothersWestern Reserve Partners LLCBronze - $10,000 and underLeland AckerleyNick AmsterBrian BashKofi BonnerRick BrockH. Kirk Brown, III & Jill WiltseLeRue BrownThe Burton D. Morgan FoundationJoseph M. CarrollWilliam & Renee CentaJeffrey & Julie CristalBrian CoughlinRaquel ConcepcionDan CroninDr. Carol A. CunninghamLarry DvoskinUmberto FedeliFranklin B. Floyd, Jr.Richard FrenchLee FriedmanRich & Robbin GarciaJulie GivenJohn GuarinoHarley & Rochelle GrossFred HaberJohn C. HaughHarry & Cyndi HawkesDave HercheIndependence Excavating, Inc.Jesse ItzlerJenne DistributingDale KatesDouglas A. KernDan KlimasPaul & Dayle KomlosiJonathan Leebow22 23Greg & Richelle LincolnAllen LordRichard MoodieFred & Jakki NanceJames PetrasLarry & Julia PollockTawny RatnerRolling Stone AuthenticMonica RonanRSM McGladrey Inc.Ian RuddleScott ScheelJoseph SimmonsRussell SimmonsRobert & Susan SmithVincent & Wendy SpiziriE. Roe & Penny StampsSusan Stickler-HaleWilliam J. SternJoseph & Catherine SullivanJulie VailRonald & Terri WeinbergRichard Wiedemer, Jr.Kathy & Tom WilsonSuzanne WolfeJackie WoodsDan & Ellen ZelmanGeorge & Donna Zoley

CELEBRITY SIGHTINGSJonas Brothers Shaun White Bootsy Collins Richie Sambora Jerry LeiberCarl Wilson Family Marty Stuart Les Paul Ted NugentMike HuckabeeWalter Williams“The Rock and Roll Hall of Fame and Museum is like Christmas for the first time!” – Bootsy Collins‘That’s where the Rock and Roll Hall of Fame is, so that’s where I’m going.’” – Olympic gold medalistShaun White, when asked which city he wanted to visit for the AST Dew Tour.“It is an amazing honor to be here in the Rock and Roll Hall of Fame.” – Kevin Jonas of the Jonas Brothers“It’s just an honor to be here.” – Slash“(It’s a) coming of age. Being here obviously is like being included with a bunch of great guys.It’s an honor.” – Richie SamboraTHANK YOU TO THE ROCK HALL RoadiesRock Hall Roadies donated nearly 7,000 hours of service in 2008, an amount of time valued at approximately $140,000. Sincethe Museum began tracking volunteer time in 2005, the Roadies have more than doubled the time donated in 2008. Nearly 68volunteers devote their time to various departments, including Visitor Services, Education, Development, Marketing, SpecialEvents and Community Programs. A very special thank you goes to each and every one of our volunteers, who play an integralrole in helping us to move our mission forward.Rock and Roll Hall of Fame and Museum1100 Rock and Roll Blvd.Cleveland, Ohio 44114888 . 764 . ROCK • www.rockhall.comPHOTO CREDITSPage 4: Photo by Kevin Mazur & Baseball Exhibit photo by Design Photography, Inc.Page 5: Copyright, Mike McCartney from the exhibition: Mike McCartney’s “LiverpoolLife”, Photo copyright George Shuba, from the exhibition Cleveland Rocks. Pages6-7: Photos by Design Photography, Inc. Page 8: Toddler Rock photo by Janet Macoska.Page 9: Photo by Janet Macoska. Page 10: Photo by Janet Macoska. Page 11: AMM andVIP Party photos by Janet Macoska, Retrospective photo by John Quinn. Page 12: RiotGirls photo by Janet Macoska, Fortune photo by John Quinn. Page 13: MLK Day photosby Janet Macoska, Rock Your World photo by Mychal Lilly. Page 14: Photos by JanetMacoska. Page 22: Induction Overview, Wanda Jackson and table setting photos by JanetMacoska, Concert for Cleveland photo by John Quinn, Final Jam photo by Wire Image.Page 23: Photo by John Quinn. Back Cover: Richie Sambora photo by Janet Macoska.All other photos courtesy of the Rock and Roll Hall of Fame and Museum.Special thanks to Oliver Printing for their assistance with printing this report.24