30.07.2015 Views

MKT 421 Week 4 Team Assignment Product

For more course tutorials visit www.uophelp.com This tutorial contains 2 different papers Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.

For more course tutorials visit
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This tutorial contains 2 different papers

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<strong>MKT</strong> <strong>421</strong> <strong>Week</strong> 4 <strong>Team</strong> <strong>Assignment</strong> Marketing Plan PhaseClick Here to Buy the Tutorialhttp://www.uophelp.com/<strong>MKT</strong>-<strong>421</strong>-/product-2728-<strong>MKT</strong>-<strong>421</strong>-<strong>Week</strong>-4-<strong>Team</strong>-<strong>Assignment</strong>-Marketing-Plan-Phase-3For more course tutorials visitwww.uophelp.comResources: Using Perceptual Maps in Marketing simulationComplete the simulation, Using Perceptual Maps in Marketing,located on the student website.Write a 1,050- to 1,450-word summary in which you address thefollowing:For each of the three major phases in the simulation, describeThe situationYour recommended solutions, including whyYour resultsSummarize the different marketing components addressed inthis simulation by answering the following questions:What is the relationship between differentiation andpositioning of products or services? Is the repositioning of theproduct in the simulation as you had expected it to be?Explain why or why not.What is the effect of the product life cycle on marketing?What effect did the product life cycle have on the product inthe simulation?Format your paper consistent with APA guidelines.

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