MKT 421 Week 5 Discussion Question 1
For more course tutorials visit www.uophelp.com Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.
For more course tutorials visit
www.uophelp.com
Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.
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<strong>MKT</strong> <strong>421</strong> <strong>Week</strong> 5 <strong>Discussion</strong> <strong>Question</strong> 1Click Here to Buy the Tutorialhttp://www.uophelp.com/<strong>MKT</strong>-<strong>421</strong>-/product-2731-<strong>MKT</strong>-<strong>421</strong>-<strong>Week</strong>-5-<strong>Discussion</strong>-<strong>Question</strong>-1For more course tutorials visitwww.uophelp.comFlorida's Department of Citrus and a coalition of consumer groups have launchedan attack on your company for deceptive marketing because your company marketsits SunShine drink as fruit juice even though the drink contains less than 5% fruitjuice. Marketing SunShine drink as a fruit juice leads parents to believe that theyare purchasing a healthy juice for their children. What ethical and moral issues areinvolved in this situation? Should these issues affect the marketing of SunShinedrink? Explain why or why not.
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