the_sword_july_2015

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Fencing Flashmob 2015A Worldwide EventAlessandro Noto, Social Media andMarketing Manager at FederazioneItaliana Scherma, talks to EdRogers.I managed to contact Alessandro on aSunday morning in Vicenza at the EuropeanChampionship under 23, where he wasworking; the sound of fencing could be heardloudly in the background. I began by askinghim how the Fencing Flashmob idea cameabout.The first Fencing Flashmob was originallyheld in 2011, to launch the Senior WorldChampionships in Catania. Alessandro noticedthe videos being uploaded on You Tube andbecoming increasingly popular, so after 3years (in the summer of 2014) he created theevent on Facebook and Twitter through theofficial pages of the Italian Fencing Federationand began inviting friends from around theworld to participate. The idea was very simple,to discover new ways of communicatingusing social media to spread interest infencing around the world, by getting nationalorganisations to promote fencing in Septemberwhen the season begins. Whilst there washuge coverage in the Italian media, by usingthe web they managed to reach about onemillion people in a period of 24 hours, suchis the power of social media: 28 differentcountries from 5 continents and almost 200cities participated throughout the world – aconsiderable achievement.Alessandro raised his voice as someone scoreda hit raucously in the background; this is hismessage for the fencers in Britain:‘I hope that many of the British fencers willjoin in with us on Sunday September 6th 2015,any time during the day. One of the principalideas behind the Fencing Flashmob is to showfencing adjacent to attractive landmarks andlocations all around the world. In the UK youhave some beautiful cities and monuments.This is good from a marketing standpointbecause local authorities will see that we arenot just promoting fencing, but the cities aswell, which is good public relations. In Italy,fencing organisations often have these kindsof relationships with local government. Thesevideos are then viewed around the world,which demonstrates the link between fencingmarketing and tourist marketing. Pleasejoin us and experience this exhilarating andextraordinary global event.’“I hope that many of theBritish fencers will joinin with us on SundaySeptember 6th 2015”After the great success last year, the ItalianFencing Federation (FIS) is again launching#Fencingmob to all affiliated fencing clubs inItaly and all national fencing federations andtheir clubs around the world, inviting you tocreate a Flashmob with fencing as its theme.A summary of the very enjoyable videos from2014 follows using these links:Part OnePart Two#Fencingmob is characteristically organisedin locations that identifies the city where itis taking place: for example, the Coliseum inRome, Piccadilly Circus in London, the EiffelTower in Paris, Times Square in New York City,etc. These being public spaces it is stronglyrecommended that organisers apply for allthe necessary permissions from the relevantauthorities, well in advance, and pay due regardto any safety procedures that are deemednecessary. Local organisers are responsiblefor photographing and videoing their ownFlashmob events.Hilary Philbin, President of British Fencing,said: “This is a great idea, and we support it.It’s an entertaining and fun way to promotefencing, and to demonstrate to a wideaudience around the world that fencing is anexciting and accessible sport”.PHOTOS: All photos should be sent to theemail address: fencingmob@gmail.com andposted by the organizers on Facebook, Twitterand Instagram indicating the name of thecity and using the hashtag #Fencingmob(e.g., London #Fencingmob). All photos willbe published in real time on the social mediaof the Italian Fencing Federation (Facebook,Twitter, Instagram).VIDEOS: Video of the Flashmob shall be posteddirectly on YouTube within 3 hours of theevent’s conclusion with the title #FencingmobPLUS the name of the city, state, country (forexample, #Fencingmob Edinburgh, Midlothian,UK). All participating organizers are kindlyrequested to follow this procedure. Within 48hours we will publish one or more summaryvideos of all #Fencingmob that took placearound the world that day.For more information or any questionsregarding this event, please contact:alessandro.noto@federscherma.it.“It’s an entertainingand fun way topromote fencing”24 THE SWORD JULY 2015
INTERVIEWRome, May 28, 2015TO ALL NATIONAL FENCING FEDERATIONDear friends,after the great success of past year edition, the Italian Fencing Federation (FIS) is launching again#Fencingmob, involving all affiliated fencing clubs in Italy and all National Fencing Federations and their clubsaround the world.The aim is to promote our sport in the time of the year when the new competition season starts and this eventbecomes an essential tool to recruit new members.I am hereby asking to you to evaluate the possibility to inform your Federation’s affiliated clubs that onSunday, September 6, 2015, (any time of the day) all fencing clubs in Italy and around the world are invited tojoin by creating a flashmob based on fencing as a theme, as it happened last year, when 178 cities in theworld joined the initiative.Hereunder you will find all the information by our Social Media department that you may transmit, together withthe invitation to join the initiative, to your affiliated people and clubs.#Fencingmob shall be organized at a characteristic location that identifies the city where it takes place (eg infront of the Colosseum in Rome, Piccadilly Circus in London, the Eiffel Tower in Paris, Times Square in NewYork City, the Leaning Tower in Pisa, etc.).We recommend to apply for permissions in advance, being the places public and to notify in advance thecompetent authorities with all event’s details (venue, time, number of participants, etc.).It is the responsibility of the local organizers to photograph and video their flashmob.PHOTOS: All photos shall be sent IN REAL TIME to the email address: fencingmob@gmail.com and postedby the organizers on Facebook, Twitter and Instagram indicating the name of the city and using the hashtag#Fencingmob (eg, Roma #Fencingmob). All photos will be published in real time on the social media of theItalian Fencing Federation (Facebook, Twitter, Instagram).VIDEO: Video of the flashmob shall be posted directly on YouTube within 3 hours of the event’s conclusionwith the title #Fencingmob + the name of the city, state, country (for example, #Fencingmob New York, NY,USA). All participating organizers are kindly requested to follow this procedure. Within 48 hours we will publishone or more summary videos of all #Fencingmob that took place around the world that day.For further information or any question contact the Social Media and Marketing Manager of Italian FencingFederation at: alessandro.noto@federscherma.itI thank you for your attention.Best regards,Giorgio ScarsoJULY 2015 THE SWORD 25
Page 1 and 2: THESWORDBritish Fencing MagazineJUL
Page 4 and 5: News in BriefBAKU 2015The British O
Page 6 and 7: BRITISH FENCINGMARKS VE DAYTaster S
Page 8 and 9: BUPA WESTMINSTER MILEThe BUPA Westm
Page 10 and 11: SENIOR EUROPEANCHAMPIONSHIPS REPORT
Page 12 and 13: BEAZLEY BRITISH FENCINGCHAMPIONSHIP
Page 14 and 15: Birmingham InternationalTournament
Page 16 and 17: Hertfordshire Junior CountyChampion
Page 18 and 19: MASTER’S AND REVENUREPORTSCOMPETI
Page 20 and 21: MEDICAL AND SCIENCEBecoming Mentall
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Page 26 and 27: SENIOR INTERNATIONALROUND UPby our
Page 28 and 29: By Beatrice FannonROUND UPWHITCHURC
Page 30 and 31: EMAIL TO THE EDITOREmail tothe Edit
Page 32 and 33: RESULTSYOUTH DOMESTICBRITISH U23 SA
Page 34 and 35: RESULTSWOMEN’S FOIL1. BEATTIE, Ke
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