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The LEGO DUPLO brand returns!However, in 2004 the familiar DUPLO rabbit returns tothe front of LEGO sets for the youngest in response to therepeated feedback the company has received from retailersand users. LEGO Explore is phased out.LEGO Ville ® 2004The LEGO Ville universe signals the start of the next chapterin the story of the LEGO DUPLO product range. LEGO Villeis based on a full concept of all that is familiar in the child’suniverse, symbolised in the photo below, not on an assortedcollection of individual products.The idea of playstarter elements – vehicles, people, animals –continues.LEGO DUPLO “The LEGO Ville universe”LEGO Ville brings a system to familiar settings – fire station,police, farm and zoo – and a number of dynamic settingssuch as post office and waste collection. The intention is thatthe current active range should at all times reflect the child’scomplete universe.The key components in the universe have undergone designdevelopment to enhance the emotional characteristics thatare such an essential part of the product. Figures have beengiven rounded forms. Over the years, animals have takenon a softer, more emotional look. Vehicles havehad a facelift. A house‐building system has been74developed which makes it easier and faster for the child tobuild houses in LEGO Ville. Generational change which alsoreflects movements in production techniques.The universe will continue to be developed and improved– but the core will remain faithful to the original concept.LEGO Ville is the sum of the experience and know‐howaccumulated since the DUPLO brick first saw the light of daymore than 40 years ago.To date, the LEGO Group has manufactured over 12 billionLEGO DUPLO bricks.