RNLI/Mike

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Lifeguard servicePriorities 2012–16Expansion of the lifeguard service in accordance with therollout programme> > In 2012, lifeguard services were delivered from 183 lifeguardunits on beaches and our lifeguards dealt with 14,523incidents (2011: 15,625) assisting 16,418 people (2011:17,671) and saving 115 lives (2011: 84).Coastal Safety servicePriorities 2012–16Deliver cost-effective, coordinated coastal safety activities> > Throughout the year the Coastal Safety teams and beachlifeguards delivered a comprehensive programme of safetyinitiatives including roadshows, sea safety checks and beachsafety programmes principally aimed at increasing children’sawareness of the hazards that can be encountered in thewaters around our coastline.Further develop the management information used to drivefuture activities> > As part of the drive to continually improve our services,the approach to the delivery of Coastal Safety activitieswas reviewed. The outcome of this review will be a revisedstrategy to be delivered in 2013. A key part of this strategyis to gain a better insight into safety attitudes of identified‘at-risk’ groups so that safety initiatives are effective. TheOperations Research Unit is coordinating a number ofresearch programmes aimed at identifying and quantifyingrisk among marine users in order to ensure that safetyprogrammes are appropriately targeted and underpinned by aclear evidence base.Continue to influence safety standards in the beach andmarine environment> > In partnership with the RYA and MCA we continue topromote and encourage the wearing of lifejackets whenafloat, with key messages underpinning this initiative beingdelivered through multiple media channels.Capital lifeboat and shore facility deliveryTamar class – lifeboatTamar class – shoreworksShannon class – lifeboatShannon class – launching equipmentShannon class – shoreworksB class – lifeboatB class – shoreworksD class – boatHovercraftInshore rescue boatTraining boats2012 2013 2014 2015 20162–3 per annum1–2 per annum4–6 per annum2–4 per annum2–4 per annum8 per annum1–3 per annum7–14 per annum3 over 5 years5 per annum2 over 5 yearsPhoto: RNLI/Nigel Millard10
BOATS, EQUIPMENT AND ESTATE MANAGEMENTBoats and equipmentThe design, supply and support of affordable operationalplant and equipmentPriorities 2012–16Progress new boat and equipment projects> > The Shannon lifeboat development is progressing well withthe programme moving from the final design phase intopreparing for full production. Alongside the boat design, theassociated launch and recovery equipment is also on track toenter production.Deliver boats and equipment to support the lifeboat andlifeguard programmes> > During the year, 3 new all-weather Tamar class lifeboatsentered service, together with 8 new Atlantic 85 and7 D class inshore lifeboats.Embed a self-sufficient continuous improvement culture,underpinned by through-life and quality management> > Substantial progress has been made to embed a selfsufficientcontinuous improvement culture. Departmentalrestructures have brought together teams to deliver theservice more effectively and new ways of working are beingadopted to identify and quickly resolve problems in allareas, from design through to our production facilities. Wecontinue to implement our quality management system,which extended in the year to our hull manufacturing facility(SAR Composites) and will progress to our Estates functionin future. This is underpinned by the wider move towards anintegrated management system combining quality, healthand safety and environmental standards into one integratedapproach. We also successfully retained our ISO 9001accreditation. Through life management is actively used forall Engineering Office activity; the Shannon class design,support and implementation is based upon these principles.Estate ManagementThe provision of affordable and appropriate property andfacilities that are properly maintainedPriorities 2012–16Deliver shoreworks and equipment to support the lifeboat andlifeguard programmes> > 21 major projects completed including; Baltimore’s newTamar berth, ALB facilities at Castletownbere, Aran Islandsand at Barry Dock, with major rebuilds at The Mumblesand Porthdinllaen commenced. New ILB facilities werecommissioned at Queensferry and work has progressed onMontrose’s comprehensive new ALB facilities. On the Isle ofWight the new Cowes ILB boathouse was commissioned andwork commenced on the Bembridge ILB facilities, while onthe mainland the new combined hovercraft/ILB facility wascompleted at Southend with work progressing well at Blyth.Develop and maintain the existing estate> > The routine upkeep and maintenance programme hascontinued to ensure that frontline lifesaving activities havebeen fully supported.Optimise the use and cost of the overall estate> > The principal effort in Poole has gone into the preparatorywork for the All-weather Lifeboat Centre with planningconsent achieved in January 2013 and a busy year aheadto bring the project to completion in 2014. The projectwill make excellent use of the RNLI’s existing land to assistin generating long-term savings in all-weather lifeboatconstruction and maintenance. In other areas, restructuringwithin Operations and Fundraising is resulting in a reviewof the requirements in terms of Regional Offices, DivisionalBases and Area Support Centres.FUNDINGThe delivery of sufficient funds to finance the RNLI planstogether with awareness and support of who we are andwhat we needPriorities 2012–16Devise a sustainable income strategy to deliver the fundsrequired by the plan> > There has been good progress as a direct result of a majorprocess and structural restructure in 2011–12. This hasenabled us to develop a long-term funding strategy basedaround significantly enhanced supporter insight, which willnow deliver greater confidence in both our short- and longtermincome levels. It will also allow for greater flexibility torespond to developing trends and unforeseen issues in theyears ahead.Maintain and build awareness of who we are and propensityto support> > Overall awareness for the RNLI fell slightly in the UKalthough, encouragingly, it increased in the RoI. While the fallin the UK does provide some cause for concern, similar fallswere also seen by most comparative charities and it is stillreassuring to know that 7 UK adults in every 10 are aware ofthe RNLI. However, the really good news was that propensityto support the RNLI increased in the UK and the RoI, reachingits highest level for 5 years in the UK.Maintain and build RNLI reputation> > We remain very aware that our reputation is critically linkedto our ability to generate voluntary donations from thepublic. Therefore we are very pleased to have been rankednumber one in the Reputation Institute survey for the thirdyear in a row – above all major charity and commercialbrands. We keep under review all the available benchmarksfor this and how we can continue to ensure our reputation isprotected and enhanced.11
Page 2 and 3: Photo: RNLI/Mike Lavis
Page 4 and 5: Message from the Chief executiveTha
Page 6 and 7: ABOUT THE RNLIFOR THE YEAR ENDED 31
Page 9: 7Photo: RNLI/JP Trenque
Page 15 and 16: We have also developed practical in
Page 17 and 18: £166.5M £140.7M £35.5MIncomeINCO
Page 19 and 20: These risks are analysed into key c
Page 21 and 22: Independent auditor’s reportTO TH
Page 23 and 24: RNLI consolidated balance sheetAS A
Page 25 and 26: RNLI consolidated cash flow stateme
Page 27 and 28: RNLI notes to the accountsFOR THE Y
Page 29 and 30: 2 SUBSIDIARY COMPANIESThe RNLI has
Page 31 and 32: 4 TRUSTEE, COUNCIL AND COMMITTEE CO
Page 33 and 34: 6 Fixed assets (continued)b) Intang
Page 35 and 36: 9 Debtors Total2012£MLegacies rece
Page 37 and 38: 15 PENSION SCHEMESThe RNLI operates
Page 39 and 40: 15 pension schemes (continued)c) Ch
Page 41 and 42: 39Photo: RNLI/Dave Cocks
Page 43 and 44: Neil LernerRichard LeworthyNorma Ma

RNLI/Mike

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