Platform Strategy & Open Business Models - MIT

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Firms generally consider product feature overlap(differentiation?) to find and benchmark competition.ProductFeaturesZune / iPod Zune / Sony PSP Zune / iPhoneEisenmann, Parker, Van Alstyne, “Platform Envelopment.” Strategic Management Journal, 2011.
User overlap between Platforms predicts competitors.Size (usually but not always) predicts victor.NetworkUsersPlatformProvidersT A T AT AHigh Overlap Low Overlap Asymmetric OverlapEisenmann, Parker, Van Alstyne, “Platform Envelopment.” Strategic Management Journal, 2011.
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Page 3 and 4: Platform Ecosystem Rules• Platfor
Page 5 and 6: How do traditional linear businessm
Page 7 and 8: Traditional Supply ChainBizBizBizCu
Page 9 and 10: Creating a B2C Platform1. Make your
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Page 13 and 14: Creating a B2C PlatformMarket OneMa
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Page 17 and 18: Apple iPod combined with iTunesAppl
Page 19 and 20: How Apple is killing standalone pla
Page 21 and 22: Why Apple isn’t killing KindleWe
Page 23: Why Apple isn’t killing KindleUse
Page 27 and 28: Openness vs. ControlMaximum protect
Page 29 and 30: Historical Open InnovationMobile Fo
Page 31 and 32: What does controlling openness mean
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Page 35 and 36: For real profits, control full laye
Page 37 and 38: Should Apple have openedthe iPod?Mo
Page 39 and 40: Which applications to absorb?Apps o
Page 41 and 42: Anything else to absorb?Rule 2: Abs
Page 43 and 44: Platform Ecosystem Rules• Platfor

Platform Strategy & Open Business Models - MIT

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