Platform Strategy & Open Business Models - MIT

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Danger!AT&T fear of AppleMicrosoftfear ofNetscapeSAPfear ofADPUsers DvprsProvidersSponsorFacebookfear ofInstagramApplefear ofGoogle MapsWatch for new controlpoints closer tocustomer.36
Should Apple have openedthe iPod?Most firms can onlyconcentrate on mostvaluable appsProfits increase whenothers add to platform’s“Long Tail”No! It does 1 thing only, so make it “insanely great” and own it.37
Page 1 and 2: Platform Strategy & OpenBusiness Mo
Page 3 and 4: Platform Ecosystem Rules• Platfor
Page 5 and 6: How do traditional linear businessm
Page 7 and 8: Traditional Supply ChainBizBizBizCu
Page 9 and 10: Creating a B2C Platform1. Make your
Page 11 and 12: How are these related?eBay SellersA
Page 13 and 14: Creating a B2C PlatformMarket OneMa
Page 15 and 16: Why do platforms beat products?
Page 17 and 18: Apple iPod combined with iTunesAppl
Page 19 and 20: How Apple is killing standalone pla
Page 21 and 22: Why Apple isn’t killing KindleWe
Page 23 and 24: Why Apple isn’t killing KindleUse
Page 25 and 26: User overlap between Platforms pred
Page 27 and 28: Openness vs. ControlMaximum protect
Page 29 and 30: Historical Open InnovationMobile Fo
Page 31 and 32: What does controlling openness mean
Page 33 and 34: Apple tried to control too much of
Page 35: For real profits, control full laye
Page 39 and 40: Which applications to absorb?Apps o
Page 41 and 42: Anything else to absorb?Rule 2: Abs
Page 43 and 44: Platform Ecosystem Rules• Platfor

Platform Strategy & Open Business Models - MIT

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