Manual on elective iii - hospitality marketing

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Introduction iii Hospitality Marketing A set of curriculum support package of tourism and hospitality learning and teaching materials is being developed by the Personal, Social and Humanities Education Section of Curriculum Development Institute, Education Bureau for the implementation of the senior secondary Tourism and Hospitality Studies curriculum in schools. The curriculum support package is comprised of eight manuals, and they are developed to broaden students’ knowledge of the eight different units of the Tourism and Hospitality Studies curriculum. The content of this manual – Hospitality Marketing, should enhance students’ understanding of the dynamic nature of the tourism and hospitality industry. In addition, the manual includes activities to deepen students’ understanding and help them to apply theories and concepts. Furthermore, students should be able to develop enquiry, problem-solving and decision-making skills through these activities. All comments and suggestions related to this curriculum support package may be sent to: April 2009 Chief Curriculum Development Officer (PSHE) Personal, Social and Humanities Education Curriculum Development Institute Education Bureau 13/F, Room 1319, Wu Chung House 213 Queen’s Road East, Wan Chai Hong Kong
Hospitality Marketing Hospitality Marketing CONTENTS Page No. Overview 1 Unit 1: Services Marketing 2 1.1: The marketing concept 2 Exercise 1 4 1.2: Product marketing vs. services marketing 5 Exercise 2 10 Exercise 3 10 References 11 Unit 2: The Marketing Plan 12 2.1. Analyzing marketing opportunities and challenges: the macro-environment 13 Exercise 4 17 2.2. Analyzing your markets: Consumer vs. business markets 19 Exercise 5 24 Exercise 6 29 2.3. Market segmentation 30 Exercise 7 34 Exercise 8 34 2.4. Conducting market research 35 Exercise 9 39 Exercise 10 39 2.5. Marketing mix 41 Exercise 11 47 Exercise 12 55 Exercise 13 70 iv
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Hospitality Marketing Different Tar
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Hospitality Marketing Product Life-
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Hospitality Marketing Example: Back
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Hospitality Marketing going through
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Hospitality Marketing the product
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Hospitality Marketing Quantity disc
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Hospitality Marketing Sixth P: Pack
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Hospitality Marketing We will end t
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Hospitality Marketing Advertising F
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Hospitality Marketing 2) Pull Promo
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Hospitality Marketing Merchandising
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Hospitality Marketing promoting the
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Hospitality Marketing Reid, R. & Bo
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Hospitality Marketing Benefits to b
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Hospitality Marketing 3.2: Database
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Hospitality Marketing Exercise 17:
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Hospitality Marketing Glossary Anal
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Manual on elective iii - hospitality marketing

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