Marketing - The Hong Kong Polytechnic University

Marketing
STUDENT NEWSLETTER OF BBA (HONS) IN MARKETING April 2012
Ms Zhong Lishuang (Year 2)
Appointed as HKTDC Trade Ambassador 2011/12
Rachel Zhong Lishuang has been appointed Trade Ambassador of the Hong Kong Trade
Development Council (HKTDC). She will join guided tours to trade fairs and interviews
with economists and CEOs, attend seminars and participate in a number of other
functions from October 2011 to July 2012.
The Trade Ambassador Programme is aimed at
widening university students' knowledge and
understanding about Hong Kong and global trade.
For the year 2011-12, the HKTDC has appointed two
ambassadors selected from 346 candidates.
Rachel Zhong (left) is appointed as 2011/12
Trade Ambassador of HKTDC
Seventeen marketing students from year
one has been elected to be office bearers
of “Faculty of Business Students’
Association” or “Management and
Marketing Society” for a 1-year term from
1 March 2012 to 28 February 2013. It is
encouraging to see students so keen to
develop their leadership qualities and
contribute to the student community.
Faculty of Business Students'
Association
Fung Yuen Man, External Vice President
Lam Kai Chung, Academic Secretary
Shea Sze Man, External Affairs Secretary
Yuen Lai Yi, General Secretary
Poon Tsz Ho, Sports Secretary
Management and Marketing
Society
Wong Kong Yuen, President
Hui Ka Hin, Internal Vice-President
Wong Pui Yan, Internal Secretary
Ng Ka Yan, External Vice-President
Wong Hoi Han, External Secretary
Chan Pak Ki, Academic Secretary
Yeung Pui Man, Financial Secretary
Lau Chi Yan, Marketing Secretary
Chan Kai Chun, Publication Secretary
Lai Chun Hang, Recreation Secretary
Wong Yuen Man, Sports Secretary
Lam Cheuk Yin, Welfare Secretary

Tea gathering with our Professional Mentors on March 17, 2012
This year, we invited 9 professionals to act as Mentors for 14 final year marketing students.
Among the professionals, we have Mr. Henry Yip (CEO, Pizza Hut Hong Kong), Mr. Lo Bing
Chung (VP, Public Affairs, of Hong Kong Disneyland Resort); Mr. Philip Pau (Managing
Director, Great Eastern Co Ltd), Ms Eugina Lee (Director, APAC Intelligence Group Ltd), Mr.
Raymond Lo (Executive Director, Samond Traders Holding Ltd) and our alumni.
Ms Zhong Lishuang (Year 2)
Appointed as HKTDC Trade Ambassador 2011/12
Rachel Zhong Lishuang has been appointed Trade Ambassador of the Hong Kong Trade Development Council (HKTDC). She will join guided
tours to trade fairs and interviews with economists and CEOs, attend seminars and participate in a number of other functions from October
2011 to July 2012.
The Trade Ambassador Programme is aimed at widening university students' knowledge and understanding about Hong Kong and global
trade. For the year 2011-12, the HKTDC has appointed two ambassadors selected from 346 candidates.
Danyi Xue (Year 1)
Congratulations to Danyi Xue,
who won two awards,
“Champion” and “The Best
Voice” in an open singing
contest in December 2011.
Danyi: "I felt the beat inside me
and sang until I set it free".

Student Exchange Programmes
In 2011/12, sixteen marketing students went on exchange for one semester in universities
in Canada, Demark, Sweden, Germany, UK, France, Netherlands, Singapore and China.
Janelleh: “An Exchange Internship is more than Travelling! “
Tang Wing Yan Janelleh, Jelly
(Year 3)
I was glad to have a chance to go to
Germany for an exchange internship for a
cultural project in the summer of 2011. I
worked at a youth center and a summer
camp for almost 2 months, and my duty was
to help organize different activities about
Hong Kong’s culture and a Global Village
event. As I was travelling outside Asia for
the first time in my life, I was so excited. At
the same time, I was a bit nervous because I
was going all this way to Germany alone.
But I think it was a good time for me to
learn to be independent. So I said to myself,
‘If I think I can, I can!’ It’s an old saying but it
works when I dare to believe it. With that
trust in myself, I was able to take good care
of myself throughout the whole journey.
The project that I was working on was
another challenge, because I had to work
with 12 other interns from different
countries, including Brazil, Egypt, France,
Ghana, Hungary, India, Poland, Russia,
Taiwan, Turkey, U.S.A., Vietnam, and of
course Germany as well. By working with
each other, we developed a better
understanding of different cultures. What is
more, mutual trust and friendship was
fostered among us gradually. This gave me
an amazing opportunity for me to
experience how to work with people with
different cultural backgrounds in the real
world.
Compared to travelling, I think this exchange
internship gives me a longer time to
experience the local culture and to get along
with people from different countries. It is
not only a good chance for me to explore
the world, but it also has a positive impact
on my personal development. So I
encourage my fellow classmates to grasp
every opportunity to go for an exchange
program, no matter an academic or
internship one. I believe it will be a very
memorable and impactful experience for
you.
Dean’s List 2010/11
Dean’s List 2010/11
Year 1
Law Ho Yin
Year 2
Cao Yu
Chan Po Yin
Chen Yi
Cheung Ka Yan
Ho Ching Wai
Liang Zhizhen
Tang Kit Ling
Tsui Yuk Ying
Wong Li See
Zhong Lishuang
Year 3
Huang Xilin
Hung Suet Yim
Ko Chi Yung
Lai Hiu Ying
Lau Po Chu
Lee Ching Man
Leung Wun Ki
Lin So Ha
Lo Hoi Ling
Ma Mo Ying
Wang Xin
Wong Nga Man
Xiang Shengyi
Year 4
Zheng Yitian
We have 25 marketing students are on the Dean’s List 2010/11. Each
student was presented with a Certificate of Honour on 15 February 2012.
The minimum GPA for Dean's List eligibility is 3.5.

Eight Class Reps and students attended a casual meeting
with Programme Leader and Year Tutor on March 14, 2012
Smiling faces of our Class Rep/students after the meeting
Students present their team
projects in the subject,
“Integrated Marketing
Communications”.
Peggy Leung Ting Ting
(2009 Marketing Graduate)
Peggy Leung is now working as
Senior Sales & Marketing
Executive for Regal World
Transport System Ltd, a
company that had been
recognized as one of the best 40
SMEs. Peggy represented her
company at the Launching
Ceremony of “Hong Kong SME
Business Sustainability Index”
held in Polytechnic University on
Feb 21, 2012. The Index is
jointly compiled by our
department (MM) and the Hong
Kong Productivity Council to
promote corporate social
responsibility and responsible
business.
Peggy Leung: “Not only large
enterprises, but also SMEs put
resources on CSR. This Index is a
benchmark of business
sustainability for SMEs. It gives the
best 40 SMEs some encouragement
and recognition.”
During the launching ceremony
of the Index, 40 enterprises were
presented with certificates of
recognition and commendation
awards.

2011 PolyU Education Info Day (17-18 Sep 2011)
Thanks to our students who participated in the Info Day
Thanks to our marketing alumni who shared their
learning experience with the audience.
Lunch with Head (MM) and Programme
Leaders before the ‘sharing session’

Marketing Symposium Study Trip to Macau, 21-22 December 2011
The theme for the Marketing Symposium is “Arts Marketing”. Besides working on team projects related to this topic,
the BBA-Marketing students visited the Macao Museum, Macau Museum of Art, Handover Gifts Museum of Macau,
Taipa Houses Museum and University of Macau.
Students in front of a photo
exhibit in the Macau
Museum of Art
Dr. Esther Tang and Dr. Ivy
Chen with the students at
the Macau Museum of Art
At the University of Macau
The Ruins of St. Paul’s
Enquires
On Admission: (852) 2333 0600
On Programme: (852) 2766 7114
Website: http://www.polyu.edu.hk/mm
Email: msmm@polyu.edu.hk