Introduction to the Practice
Introduction to Trilogy Associates - Labhoo.com
Introduction to Trilogy Associates - Labhoo.com
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<strong>Introduction</strong> <strong>to</strong> <strong>the</strong> <strong>Practice</strong>Facilitating Business Growth and RenewalthroughCommercialization of New Products
The <strong>Practice</strong>The trilogy:MarketsTechnologiesBusiness developmentFacilitating business growth throughcommercialization of new productsMedical/Life Science focus:Medical and surgical devicesClinical diagnosticsLabora<strong>to</strong>ry au<strong>to</strong>mationDrug discovery and development2
His<strong>to</strong>ryFounded in 1989 by Joseph KalinowskiMore than 50 clients, large and small, andengagements dealing with:Opportunity assessmentBusiness strategy and planningMarket research and competitive analysisPartnering and business alliancesTechnology assessment and product evaluationProduct concepts and specificationsWriting and publishing3
MarketsMedical and surgical devicesClinical diagnostics & moni<strong>to</strong>ringMedical informatics & imagingHealthcare & pharmaceuticalsLabora<strong>to</strong>ry au<strong>to</strong>mationAnalytical instrumentationIndustrial markets4
CapabilitiesStrategic business planning and enterprise growth mechanismsNew-product conceptualization, commercialization andmarketingAssessment of <strong>the</strong> <strong>the</strong>rapeutic and diagnostic potential of novelscienceBusiness planning and opportunity discoveryBusiness development and partneringLeadership and team buildingDesign of efficient and effective development strategies forearly stage biomedical productsCorporate capitalization, development and governanceIdentification of future trends in <strong>the</strong> life sciences and relevanttechnologies5
TechnologyAcumenThe TrilogyPartneringAdvantageStrategicBusinessDevelopmentClinicalExpertiseSuperiorProject ExecutionDomainKnowledge
ClientsClients include major suppliers, development-stagefirms, inves<strong>to</strong>rs and service providersMajor-supplier clients include:7
Prior EngagementsInformation on prior engagements available uponrequest, e.g.:Clinical chemistry systemsPoint-of-care testing and moni<strong>to</strong>ringImplantsMicrofluidics (lab-on-a-chip, DNA & protein microarrays)Labora<strong>to</strong>ry au<strong>to</strong>mation and roboticsBiochemical sensorsBiopharmaceutical productionTissue engineeringMedical & labora<strong>to</strong>ry imaging and endoscopyCa<strong>the</strong>ters & infusion sets8
Founder’s BiosketchGeneral ElectricBattelle InstituteCiba Corning (now Bayer Diagnostics)OhmedaBetagenGenzymeTrilogy Associates9
ContactsU.S. MailTrilogy Associates4068 Fearring<strong>to</strong>n PostPittsboro, NC 27312USATelephoneVoice: 919.533.6285Fax: 888.251.5848Emailjk@trilogyassociates.comInternethttp://www.trilogyassociates.com/10
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