Why FARBE LACK? - European-coatings.com

2011 2011 

Media Information 

valid from 1 January 2011 

+ Online Advertising + Video + Webinars + Event Sponsorships + Media Services 

+ EC Show 2011 Specials: EC Show Preview & Daily + EC Congress Sponsorships 

START

Serving You. 

Vincentz Network 

As media services provider established for over 100 years, we offer a comprehensive cross-media mix for 

the coatings industry consisting of technical journals, books, databases, events and online media. 

Our unique network of experts, leading partners in the market and innovative media provides world-wide 

coverage of the coatings, printing inks, adhesives and sealants industries and construction chemicals sector. 

Vincentz Network – competence and market proximity for your media activities. 

Our Vision 

We bring the coatings community together 

– and that includes related industries. 

As the coatings community’s most competent 

provider of information and expertise, we operate 

the foremost surface technology network. 

This helps companies in the market for organic 

coatings to secure their future. 

Our Mission 

We provide cutting edge technical expertise 

and business information thus giving companies 

in the coatings community greater decisionmaking 

capability. 

We network the commercial and technological 

potential of major industry players world-wide 

thus providing our customers with the impetus 

to master challenges, increase productivity and 

achieve market success. 

This ensures the future of their companies. 

Our Values 

Our editorial content and contact database 

are first rate. 

Our print, event and online products and services 

are of the highest standard, provide the greatest 

value and are the most effectively packaged. 

We exploit modern media technology and 

culture to benefit our customers. 

Our audience knowledge is unsurpassed. 

Our industry contacts are outstanding and 

our network is unique. 

Our relations with our business partners 

are professional, fair and designed to be 

of mutual benefit. 


2011 

About Vincentz Network 

Why FARBE LACK? 

Print 

Advertisers 

Readers 

Editorial Programme & Events: 

1st Half-Year 


2nd About Vincentz Network 


Print 

Advertisers 

Readers 


1 

Half-Year 

Title Portrait 

Analyses 

Advertising Rates: General Overview 

Display Ads: Rates & Discounts 

Display Ads: Sizes 

Job Ads: Rates & Sizes 

Inserts 

Special Advertising 

FARBE LACK Buyers’ Guide 

FARBE LACK Annual Planner 

Digital Files 

EC Show 2011 Specials 

EC Show Preview & Daily 

EC Congress Sponsorships 

Online 

Advertising Rates 

Banner Advertising 

Newsletter Advertising 

Video Advertising 

Webinars 

Event 

Conference Sponsorships 

Sponsorship Packages 

Media-Services 

Customer Events 

Customer Magazines 

Reprints/PDF 

Contacts 

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2nd Half-Year 


Analyses 





Inserts 




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FARBE UND LACK is… 

…editorial leader in the provision of 

information for the coatings industry in the 

German language area: highly developed reader 

acceptance and the publication’s high reputation 

provide an outstanding editorial environment for 

your advertising. 

…the most important advertising 

medium for the coatings industry in the 

German language area: 100 % of all advertisers 

use this market leader, play safe and invest in 

the right place. 

UND 

…read in all operational areas 

of the coatings industry: your advertising 

will reach the decision-makers and leading 

opinions at all levels in laboratory, production 

and management. 

…official organ of the leading 

associations in Germany and Switzerland 

who trust the market leader: “Fachgruppe 

Lackchemie” of the “Gesellschaft Deutscher 

Chemiker” (GDCh), “Schweizerische Vereinigung 

der Lack- und Farbenchemiker” (SVLFC) and 

“Verband der Ingenieure des Lack- und 

Farbenfaches” (VILF). 

...an important component of 

your individual and efficient 

cross-media solution from 

Vincentz Network, the one-stop supplier. 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


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Advertisers 

Advertisers 

in the Market Leader FARBE UND LACK 

Air Products · Alberdingk Boley · Alpha Calcit · Altana · Arichemie · Ashland · Ashland Südchemie · Atlas Material Testing · ATP Engineering · AZO • Willy A. Bachofen 

L.P. Bader · BASF · BASF Coatings · Bassermann minerals · Bayer MaterialScience · bio pin Processing · BK Giulini · Bollig & Kemper · BOSIG · Bruchsaler Farbenfabrik 

Bühler · Bühler PARTEC · Buss · BYK-Chemie · BYK-Gardner • CBI Centre for the Promotion of Imports from Developing Countries · Cebra Chemie · Celanese 

Emulsion Polymers · Chemische Fabrik Budenheim · CINIC Chemicals · Cognis · Collomix · Coloris Global · Cowell · CPS Color · crenox · Cytec • J. de Vree · DEUREX 

DEUTERON · Karl Deutsch Prüf- und Messgerätebau · Deutsche Messe · Disperlux · DKSH · Gebr. Dorfner · DSM NeoResins+ • Eaton Filtration · ECKART · Elcometer 

Instruments · C.H. Erbslöh · Erichsen · Evonik Colortrend · Evonik Degussa · Evonik Tego Chemie • Farlack Software · Fast & Fluid Management · Feistmantl 

Filter Specialists · Fluid Solutions · Flux Geräte · Fricke Abfülltechnik • Gemini Techniek · GIP · Gorkotte · Grace · Graf · Grieser Maschinenbau- und Service • Habich 

Hagedorn-NC · Gebrüder Hagemann · Hellema Kleurkaarten · Rudolf Hensel · HENSELER Chemikalien · Hercules International · K. P. Hess Edelstahlbehälterbau 

Heubach · HOBUM Oleochemicals · W. Hoffmann · Hoffmann Mineral · Honeywell · Hönle • Imerys Minerals · Impag · IMPARAT Polymers · Inotec 

IPT Industrie-Pumpen Tomiak · ISP BIOCIDES • CSC Jäklechemie • KBS · KEIM-ADDITEC Surface · Keyser & Mackay · Alfred Kochen · Kolb Distribution · Konica Minolta 

Sensing · Robert Kraemer · Krahn Chemie · Kromachem · Franz Krüppel • Henry Lamotte Oils · Herbert Lange · Lanxess · A. Lehmann · Lehmann & Voss · Leuna-Harze 

Gebr. Liebisch · Lutz Pumpen • Werner Mathis · Medicom · Merck · Eduard Merkle · Mineraria Sacilese · Mirodur · MK Chemicals · Mondo Minerals · Mühlmeier 

Raimund Müller · MULTICOLOR · Münzing Chemie · Muster-Schmidt • Nabaltec · NCS Colour Centre · Necarbo · NETZSCH-Feinmahltechnik · Mahlwerk Neubauer 

Neuman & Esser · Wilhelm Niemann · Nofakalk · Nordmann, Rassmann · Nubiola Pigmentos · Nuplex Resins · NürnbergMesse • OAS · OMG Borchers · Omya 

Heinrich Osthoff-Petrasch · Paltentaler Minerals · Pendraulik · Perstorp · Pidilite Industries · Pinova · Plastomatic · PolymerLatex · PPW-Polyplan · Protec Systempasten 

PurpurLab • Q-Lab · Ingenieurbüro Quade · Quarzwerke • R + B Technik · Rahn · RAL · Reko Verpackungen · D.W. Renzmann Apparatebau · RIO TINTO MINERALS · robert 

Rockwood Pigments · RSW-Orga · Russell Finex · RÜTGERS · RÜTGERS Organics • S.A.P.I.C.I. · Sachtleben Chemie · Scandinavian Colour · Schaefer Kalk 

Schärer & Schläpfer · Schlenk Metallic Pigments · Harold Scholz · Schönox · Schülke & Mayr · Schulz Systemtechnik · Schupp Musterkarten · Schwelm Anlagentechnik 

Seitz + Kerler · SG-Wasseraufbereitung und Regenerierstation · sh minerals · Siebtechnik · Silcona · SiLi Sigmund Lindner · Solvadis Chemag · Solvay Chemicals · Sommer 

Gebr. Steimel · STW Schwarzwälder Textil-Werke · Süddeutsche Emulsions-Chemie · Synlab · Synthopol Chemie • Taber Industries · Tanatex · Technische Akademie 

Wuppertal · tecos · Ter Hell · Thor · Tosoh · TQC · Tramaco · Troy Chemie • Unimin · Univar · UPPC • Vanwyk Systems · Velox · Verband Metallverpackungen · Vibro-Mac 

Victor Pumpen · Viverso · VMA-Getzmann · Paul Vollrath · Vötsch Industrietechnik • Wacker Chemie · Wipp-Armaturen · Worlée-Chemie • X-Rite • Ystral • Zeochem 


2011 



Print 

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1st Half-Year 




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Readers Readers 

FARBE UND LACK is about everything of interest to the coatings industry, and in the 

coatings industry everyone reads FARBE UND LACK. The leading German journal for 

the coatings, printing inks, construction chemicals, adhesives and sealants 

industry has as its objective the top-quality professional presentation of 

research and development, manufacture and problem-solving, marketing and 

protagonists. Each issue contains trail-blazing scientific articles by leading 

experts, and excellent information on technology, the market, trends and facts. 

FARBE UND LACK: what the coatings industry wants to know! 

Geographical 

distribution 

Copies 

(average 7/2009 – 6/2010) 

Europe 3,446 

Germany 2,692 

Austria 108 

Switzerland 343 

Scandinavia 38 

United Kingdom/ 

Ireland 13 

France 17 

Belgium/The Netherlands/Luxembourg 

154 

Italy 16 

Iberia 11 

Eastern Europe 44 

Rest of Europe 10 

Africa/Middle East 9 

Asia Pacific 13 

North America 13 

Latin America 3 

Total 3,484 

FARBE UND 

Readers by job function 

% 

General management 26 

Plant management/ 

production 

LACK at a Glance 

Administration 6 

Research and 

development 

Purchasing 6 

16 

32 

Sales and marketing 27 

Other 16 

Multiple choice (100 % = 3,484 readers) 

Readers by industry % 

Production of paints, printing inks 45 

and putties 

Production of adhesives 8 

Production of dyestuffs and pigments 5 

Production of other 11 

raw materials and chemicals 

Wholesale trade of fine-ceramic products, 10 

glassware and cleaning agents 

Manufacture of production equipment 4 

Research and development in natural sciences, 4 

engineering, agricultural science and medicine 

Schools and universities 12 

Libraries and archives 8 

Multiple choice (100 % = 3,484 readers) 

Other 4 

Average 

pass-along readership: 

+3 readers/copy f 

~14.000 readers/issue! 


2011 



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1st Half-Year 




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Half-Year 


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Inserts 




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5

Editorial Programme 

Editorial Programme & Events: 1st Half-Year 2011 

Each issue of FARBE UND 

LACK focuses on a selection of editorial topics, offering the suppliers of raw materials, 

equipment, machinery and services the opportunity to promote their products effectively throughout Europe 

to the relevant target group under the appropriate topic. 

Topics 

January 

Pigments 

(incl. market 

overview) 

Organic and 

inorganic white, 

black, functional and 

coloured pigments 

and specialist 

pigments for unusual 

decorative effects in 

coatings and printing 

inks 

Annual review 

Retrospect, trends 

and strategies of 

leading players in the 

coatings industry 

Trade Shows/ 

Conferences 

The Coatings Summit 

17 – 19 January 

2011, Washington, 

DC/USA 

Topics 

February 

Epoxy systems 

Applications of 

modern epoxy resins 

and hardeners: solid 

and liquid binders, 

additives for liquid 

and powder coatings 

and radiation-curing 

systems 

Adhesives 

Exclusive technical 

article on modern adhesive 

raw materials/ 

sealants 

Trade Shows/ 

Conferences 

EC Conference: 

Easy-to-clean/selfcleaning 

coatings III 

8 – 9 February 2011, 

Berlin/Germany 


Biobased coatings II 

10 – 11 February 

2011, Berlin/ 

Germany 

Topics 

EC Show 

2011 

In-depth 

March 

Pre-show issue with 

extensive preview on 

the upcoming 

EC Show 2011! 

preview of Europe’s leading exhibition 

and congress for the coatings, 

printing inks, adhesives, sealants 

and construction chemicals 

industry 

Event highlight 

SVLFC General Assembly: 

detailed programme overview 

Trade Shows/Conferences 

Interlakokraska 

1 – 4 March 2011, Moscow/Russia 

Middle East Coatings Show 

1 – 3 March 2011, Cairo/Egypt 

The Waterborne Symposium 

2 – 4 March 2011, 

New Orleans, LA/USA 

SVLFC General Assembly 

17 March 2011, 

Buchs/Switzerland 

EC Congress 

28 – 30 March 2011, 

Nuremberg/Germany 

EC Show 

29 – 31 March 2011, 

Nuremberg/Germany 

Topics 

April 

EC Show 2011 issue with 

extensive bonus distribution 

on the show floor! 

EC Show 2011 

Complete plans and 

up to date news on 

the exhibition, the 

EC Congress and 

other colocated focus 

and industry meetings 

Construction 

chemicals 

Exclusive technical 

article on innovative 

raw materials for 

construction chemicals 


Report from the 

SVLFC General 

Assembly 

Trade Shows/ 

Conferences 


Novel biocide 

technology 

12 – 13 April 2011, 


Date of publication: 

1 st week of month 

Closing date for advertisements and digital data: 

approx. 14 th of month preceding publication 

EC Show issue April: 9 March 2011 

Closing date for classified ads and digital data: 


(later dates on request) 

Topics 

May 

Measuring and 

testing 

High performance 

and practice-oriented 

solutions for R & D 

and quality control in 

the laboratory, pilot 

plant and production 

– instruments, 

processes and 

examples 

Trade Shows/ 

Conferences 


High-performance 

waterborne 

clearcoats III 

23 – 24 May 2011, 


VdL Annual 

General Meeting 

24–25 May 2011, 

Düsseldorf/Germany 

VSLF Annual 

General Meeting 

May 2011, 

Switzerland 

Topics 

June 

Waterborne 

coatings 

Selection of raw 

materials, testing 

and applications of 

modern waterborne 

formulations 

TOP Innovators 

How innovative 

are German paints 

and coatings 

manufacturers? 


Reports from the 

VdL and VSLF Annual 

General Meetings 

Trade Shows/ 

Conferences 


Improving durability 

of coatings 

7 – 8 June 2011, 


FARBE UND LACK 

Conference: 

Polyurethanes for 

high-performance 


June 2011, 

Stuttgart/Germany 

Subject to change without notice. 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




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Online 





Webinars 

Event 






Reprints/PDF 

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6

Editorial Programme 

Editorial Programme & Events: 2 nd Half-Year 2011 

Each issue of FARBE UND 

LACK focuses on a selection of editorial topics, offering the suppliers of raw materials, 

equipment, machinery and services the opportunity to promote their products effectively throughout Europe 

to the relevant target group under the appropriate topic. 

Topics 

July 

Renewable 

resources 

Biodegradable 

binders, raw 

materials 

from natural 

oils, seeds, 

gras for 

modern 

environmentally 

friendly 


Topics 

August 

Radiation curing 

UV, IR and electron 

beam: emission-free 

high-tech systems 

and their specific 

raw materials, 

their economic and 

technical advantages 

and the increasing 

range of applications 


Annual General 

Meeting Fachgruppe 

Lackchemie (GDCh): 

programme summary 



Closing date for advertisements 

and digital data: 



Closing date for classified ads 


approx. 16 th of month 

preceding publication 


Topics 

September 

Smart coatings 

New raw materials for formulating 

„smart“ coatings 

with additional functions 

such as dirt-resistance, 

anti-finger printing and 

anti-fogging 

Printing inks 

Exclusive technical article 

on modern raw materials 

for printing inks 


Annual General Meeting 

Fachgruppe Lackchemie 

(GDCh): detailed programme 

overview 


EC Conference: New 

concepts for anti corrosive 

coatings III 

6 – 7 September 2011, 


Annual General Meeting 

Fachgruppe Lackchemie 

(GDCh) 

21 – 23 September 2011, 

Münster/Germany 

Topics 

October 

Polyurethanes 

(incl. market overview) 

Hydroxyl and isocyanate 

components, 1-pack and 

2-pack systems, high solids, 

water-based dispersions and 

powder coatings: formulation 

and production of high 

performance PUR systems 


LACK Award 

Exclusive report of the award 

ceremony 


VILF Annual General Meeting: 

detailed programme overview 


CEPE General Assembly 

5 – 7 October 2011, 

Dublin/Ireland 


Coil and can coatings 

6 – 7 October 2011, 


RadTech Europe 

19 – 21 October 2011, 

Basel/Switzerland 

Topics 

November 

Corrosion protection 

New concepts and raw materials 

such as pigments and binders 

for high-performance, environmentally 

friendly low-build 

and high-build systems for use 

in corrosive environments 


Report from the CEPE General 

Assembly and the Annual 

General Meeting Fachgruppe 

Lackchemie (GDCh) 


VILF Annual General Meeting 

10 – 11 November 2011, 

Neu-Isenburg/Germany 


Adhesives for wind and solar 

technology 

22 – 23 November 2011, 



Automotive coatings 

24 – 25 November 2011, 


FARBE UND LACK Conference: 

Functional coatings 

November 2011, 


Topics 

December 

Including FARBE LACK 

Annual Planner 2012! 

Production 

engineering 

Powerful, efficient 

technologies for 

the cost-effective, 

ecological production 

of coatings, inks, 

adhesives, sealants 

and construction 

chemicals; from 

metering and 

homogenisation 

through conveying to 

warehousing 


Report from the 

VILF Annual General 

Meeting 

Trade Shows/ 

Conferences 


Construction 

chemicals 

13 – 14 December 

2011, Berlin/ 

Germany 

Subject to change without notice. 


2011 



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1st Half-Year 




Print 

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Inserts 




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Webinars 

Event 






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st Half-Year 


2nd Half-Year 


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7

1 Brief synopsis: 

FARBE UND LACK is the foremost moderator of the German 

language coatings industry. Trends and people who move the 

industry: FARBE UND LACK covers it all. And those who belong, 

read it all. The professional presentation of research and 

development, markets and managers provides premium 

information and inspiration. FARBE UND LACK is the authority. 

2 Frequency of publication: 

monthly 

3 Year: 

117 th anniversary in 2011 

4 Web address (URL): 

www.farbeundlack.de 

5 Membership: 

- 

6 Organ: 

“Fachgruppe Lackchemie” of the 

German Chemists Association (GDCh) 

Schweizerische Vereinigung der 

Lack- und Farbenchemiker (SVLFC) 

Verband der Ingenieure des Lack- und Farbenfaches (VILF) 

7 Publisher: 

Dr. Lothar Vincentz, with the assistance 

of Prof. Dr. Claus D. Eisenbach 



8 Publishing house: 

Vincentz Network GmbH & Co. KG 

Address: Plathnerstraße 4 c, 30175 Hannover, Germany 

Postal address: P.O. Box 62 47, 30062 Hannover, Germany 

Phone: +49-(0)5 11-99 10-000 

Fax: +49-(0)5 11-99 10-099 

Internet: www.vincentz.net 

9 Editorial board: 

Editorial team “Companies & Markets“ 

Miriam von Bardeleben (Responsible) 

E-mail: miriam.von.bardeleben@vincentz.net 

Editorial team “Science & Technology” 

Dr. Sonja Schulte 

E-mail: sonja.schulte@vincentz.net 

Damir Gagro 

E-mail: damir.gagro@vincentz.net 

Gisela Gehrenkemper 

E-mail: gisela.gehrenkemper@vincentz.net 

Sonja Specks 

E-mail: sonja.specks@vincentz.net 

Kirsten Wrede 

E-mail: kirsten.wrede@vincentz.net 

10 Advertising: 

Anette Pennartz (Advertising Sales Director) 

E-mail: anette.pennartz@vincentz.net 

11 Subscriptions: 

Dirk Gödeke (Circulation Manager) 

E-mail: dirk.goedeke@vincentz.net 

12 Purchase price (valid from 1 January 2011): 

Annual subscription – Germany (plus VAT) ‘ 105.00 

Annual subscription – abroad ‘ 175.48 

13 ISSN: 

0014-7699 

14 Volume analysis: 2009 = 12 issues 

Trim size: DIN A4 

Total volume: 1,175 pages = 100.0 % 

Editorial: 676 pages = 57.5 % 

Advertising: 499 pages = 42.5 % 

of these: 

Classified ads: 32 pages = 6.3 % 

Bound-in inserts: 8 pages = 1.6 % 

House advertising: 260 pages = 52.1 % 

Loose inserts: 6 pieces 

15 Analysis of editorial contents: 2009 = 676 pages 

Research & Development 358 pages = 53.0 % 

Production & Lab 38 pages = 5.6 % 

Market 129 pages = 19.1 % 

Internal industry affairs 84 pages = 12.4 % 

Miscellaneous 67 pages = 9.9 % 

15a Structure editorial contents: 

Technical articles 358 pages = 53.0 % 

Formulated products 6 pages = 0.9 % 

Products 32 pages = 4.7 % 

Coatings manufacturers’ market 78 pages = 11.5 % 

Suppliers market 51 pages = 7.5 % 

Technical reviews/brief reports 37 pages = 5.5 % 

Meetings 12 pages = 1.8 % 

People 36 pages = 5.3 % 

Editorials 42 pages = 6.2 % 

Events 12 pages = 1.8 % 

Portraits 12 pages = 1.8 % 

Sources of information: 

Authors 25.8 % 

Editorial research 59.2 % 

Correspondents 12.3 % 

15b Structure advertising contents: 

Raw materials 141 pages = 28.3 % 

Lab and production equipment 45 pages = 9.0 % 

Testing and measuring equipment 14 pages = 2.8 % 

Miscellaneous 7 pages = 1.3 % 

House advertising 260 pages = 52.1 % 

Classified ads 32 pages = 6.4 % 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


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Inserts 




Digital Files 




Online 





Webinars 

Event 






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Contacts 

8

Analyses 

Circulation and Distribution Analysis Reader Analysis 

16 Circulation audit: 

17 Circulation analysis: Copies per issue at annual average 

(1 July 2009 – 30 June 2010) 

Print run: 3,693 

Total circulation: 3,484 of these abroad: 792 

Sold copies: 3,205 of these abroad: 710 

- subscribed copies: 3,193 of these association 

member copies: 

948 

- single copies - 

- other sales 12 

Free copies: 279 

Record, sample and other copies: 209 

18 Geographic distribution analysis: 

Economic region Share of actually 

distributed circulation 

% Copies 

Germany 77.3 2,692 

Abroad 22.7 792 

Actually distributed circulation 100.0 3,484 

Detailed analysis of geographical distribution (annual average): 

(100 %= 3,484 copies) 

Economic region Share of actually 


% Copies 

Germany 77.3 2,692 

Austria 3.1 108 

Switzerland 9.8 343 

Scandinavia 1.1 38 

United Kingdom/Ireland 0.4 13 

France 0.5 17 

Belgium/The Netherlands/Luxembourg 4.4 154 

Italy 0.5 16 

Iberia 0.3 11 

Eastern Europe 1.3 44 

Rest of Europe 0.3 10 

Total Europe 98.9 3,446 

Africa/Middle East 0.3 9 

Asia Pacific 0.4 13 

North America 0.4 13 

Latin America 0.1 3 

Total outside Europe 1.1 38 

Actually distributed circulation 100.0 3,484 

19 Lines of business/Branches of industry/Types of company: 

Reader groups Share of actually 


% Copies 

Production of paints, printing inks and putties 45 1,568 

Production of adhesives 8 279 

Production of dyestuffs and pigments 5 174 

Production of other raw materials and chemicals 11 383 

Wholesale trade of fine-ceramic products, glassware and cleaning agents 10 348 

Manufacture of production equipment 4 139 

Research and development in natural sciences, engineering, 

agricultural science and medicine 

4 139 

Schools and universities 12 418 

Libraries and archives 8 279 

Other 

Multiple choice (100 % = 3,484 copies) 

4 139 

20 Size of economic unit: 

Share of actually 


% Copies 

1–19 employees 19 662 

20–49 employees 18 627 

50–99 employees 11 383 

100–499 employees 22 766 

500 and more 

employees 

28 976 

Other 2 70 

22 Job characteristics: Position in company: 



% Copies 

University degree 27 941 

Graduate engineer or similar 35 1,219 

Certified engineer/Master craftsman 8 279 

Other technical education 23 801 

Administrative education 21 732 

Other 2 70 

No specification 1 35 


21 Job characteristics: Fields of responsibility: 



% Copies 

General 

management 

26 906 

Plant management/ 

Production 

16 557 

Administration 6 209 

Research and 

development 

32 1,115 

Purchasing 6 209 

Sales and marketing 27 941 

Other 14 488 

No specification 2 70 


23 Age: 

The readers’ utilisation and evaluation of this trade journal are not subject to this feature. 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


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Inserts 




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Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

9


Print Advertising 

Price list no. 58 ∙ Valid from 1 January 2011 

1 Circulation: 

Print run: 3,693 copies 

Copies actually circulated at annual average: 3,484 copies 

2 Overall size: 

trimmed 210 mm wide, 297 mm high 

untrimmed 216 mm wide, 303 mm high 

Oversize per bleed edge 3 mm 

Type area: 

175 mm wide, 250 mm high, 4 columns, each 42 mm wide 

1/1 page = 1,000 mm 

3 Printing method: offset 

Printing material: digital data 

4 Deadlines: 

Frequency of publication: monthly 

Date of publication: 1 st week of month 

Closing date for advertisements: 

approx. 14 th of month preceding 

Closing date for classified ads: 

approx. 16 th of month preceding 








Advertising: 

Fax: +49-(0)5 11-99 10-259 


Phone: +49-(0)5 11-99 10-240 


Rüdiger Reschke (Advertising Administration) 

Phone: +49-(0)5 11-99 10-251 

E-mail: ruediger.reschke@vincentz.net 

6 Terms of payment: 

Within 8 days: 2 % discount; prepayment: 3 % discount. 

If payment is made by cheque, the date on which the cheque 

is credited determines whether a prompt payment discount is 

applicable. 30 days: net. 

Banks: 

Nord/LB Hannover 

(bank code no. 250 500 00) account no. 101 422 582 

BIC-/SWIFT-Code NOLADE2H 

IBAN DE18 2505 0000 0101 4225 82 

Postbank Hannover 

(bank code no. 250 100 30) account no. 123-305 

BIC-/SWIFT-Code PBNKDEFF 

IBAN DE96 2501 0030 0000 1233 05 

7 Print advertising rates: (display ads) 

Size Width x height in mm b/w rate 

1/1 page 175 x 250 € 2,760.00 

Island 118 x 175 € 2,070.00 

1/2 page 175 x 125 (wide)/86 x 250 (high) € 1,380.00 

1/3 page 175 x 85 (wide)/57 x 250 (high) € 920.00 

1/4 page 175 x 60 (wide)/86 x 125 (high)/ 

42 x 250 (high) 

€ 690.00 

Prices according to mm/column (42 mm wide): 

8 Surcharges: 

€ 2.76 

8.1 Colour surcharges 

European scale colour (CMYK), each 

1/1 page ‘ 500.00 

1/2 page/Island page ‘ 250.00 

1/3 page ‘ 167.00 

1/4 page 

Special colour, each 

‘ 125.00 

1/1 page ‘ 800.00 

1/2 page/Island page ‘ 400.00 

1/3 page ‘ 267.00 

1/4 page ‘ 200.00 

8.2 

With intermediate sizes, the colour rate will be charged 

proportionally (minimum size 1/4 page). 

Special positions (total rate) 

2 nd and 4th cover (1/1 page/4c only) ‘ 5,088.00 

3rd cover (1/1 page/4c only) ‘ 4,812.00 

Guaranteed special position 

Special positions cannot be cancelled. 

9 Classified ads: 

Job offers 

20 % 

rate per mm/column, column width: 42 mm, b/w 

Opportunities, representations, etc. 

‘ 5.77 

rate per mm/column, column width: 42 mm, b/w ‘ 3.98 

Job wanted Standard sizes (incl. box no. and VAT): 

Size A (86 mm x 50 mm) ‘ 240.00 

Size B (86 mm x 40 mm) ‘ 200.00 

Size C (86 mm x 30 mm) ‘ 162.00 

Box no. incl. postage ‘ 25.00 

Colour charges: see top 8. 2 or 4 column ads only. 

Suppliers index: (40 mm wide) 

Normal print (max. 35 characters) ‘ 5.80 

Bold print/capital letters (max. 28 characters) ‘ 11.60 

Box ad per mm ‘ 2.90 

Box ad with white background per mm ‘ 4.35 

Box ad 4c per mm ‘ 5.80 

Annual orders only; the annual invoice will be issued 

at the beginning of the contract. Prices are quoted per 

issue/ heading/line/mm. 12 issues/year. 

Please note: 

FARBE LACK issues 3 + 4/2011 

(EC Show 2011 pre-show and show issues): 

display ads, inserts and stick-on advertising media 

+ 5 % on total rate 

(applies to less than 3 advertisements 

within 12 months) 

Events calendar: Basic listing ‘ 280.00 

Each additional line ‘ 12.00 

10 Special advertising: 

Special formats see page 14 

11 Discounts: 

for advertisements within 12 months 

Series discount Quantity discount 

3 insertions 3 % 1.5 pages 5 % 

6 insertions 5 % 3 pages 10 % 



12 pages 20 % 

Charges for loose inserts, classified ads, entries in the 

suppliers index and tip-on-cards are not subject to discounts. 

Bound-in inserts are subject to quantity discount (1 page = 

500 mm). Discounts for a significantly higher number of 

insertions on request. 

12 Combinations: 

Job ads in FARBE UND LACK will be automatically placed online on 

www.farbeundlack.de (run time: 8 weeks)! 

13 Bound-in inserts: 

2 pages ‘ 4,260.00 > 4 pages on request 

4 pages ‘ 6,390.00 Required quantity on request 

14 Loose inserts: 

Maximum format 190 mm wide, 277 mm high 

Up to 25 g/2 mm 

Incl. postage. 

per 1,000 copies ‘ 247.00 

Other sizes/quantities on request 

Required quantity on request 

Regional inserts are not available. 

15 Stick-on advertising media: 

Tip-on-cards per 1,000 copies ‘ 188.00 

Required quantity on request 

Rate excl. carrier page (min. 1/2 page). 

Incl. postage and sticking. 

16 Delivery address for inserts: 

BWH GmbH, Beckstr. 10, 30457 Hannover, Germany 

Delivery note: 

For “FARBE UND LACK, issue no. ../11” 

All rates subject to VAT where applicable. 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

10


Display Ads 

Depending on size and frequency of your advertisements, the level of discount may vary 

(see page 10, top 11: series and quantity discounts) in the course of one insertion year. 

This chart gives you a quick overview on the different advertisement rates available. 

Size Colour 

(CMYK) 

1/1 b/w 

2c 

3c 

4c 

Island b/w 

2c 

3c 

4c 

1/2 b/w 

2c 

3c 

4c 

1/3 b/w 

2c 

3c 

4c 

1/4 b/w 

2c 

3c 

4c 

Width x height 

in mm 

(type area) 

1 insertion 

‘ per ad 

175 x 250 2,760.00 

3,260.00 

3,760.00 

4,260.00 

118 x 175 2,070.00 

2,320.00 

2,570.00 

2,820.00 

175 x 125 

or 86 x 250 

175 x 85 

or 60 x 250 

175 x 60 

or 86 x 125 

or 42 x 250 

1,380.00 

1,630.00 

1,880.00 

2,130.00 

920.00 

1,087.00 

1,254.00 

1,421.00 

690.00 

815.00 

940.00 

1,065.00 



Closing date for advertisements and digital data: 



Closing date for classified ads and digital data: 



3 insertions 

‘ per ad 

2,484.00 

2,934.00 

3,384.00 

3,834.00 

1,966.50 

2,204.00 

2,441.50 

2,679.00 

1,311.00 

1,548.50 

1,786.00 

2,023.50 

892.40 

1,054.39 

1,216.38 

1,378.37 

669.30 

790.55 

911.80 

1,033.05 

discount 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -5 % 

= -5 % 

= -5 % 

= -5 % 

= -5 % 

= -5 % 

= -5 % 

= -5 % 

= -3 % 

= -3 % 

= -3 % 

= -3 % 

= -3 % 

= -3 % 

= -3 % 

= -3 % 

6 insertions 

‘ per ad 

2,346.00 

2,771.00 

3,196.00 

3,621.00 

1,863.00 

2,088.00 

2,313.00 

2,538.00 

1,242.00 

1,467.00 

1,692.00 

1,917.00 

874.35 

1,032.65 

1,191.30 

1,349.95 

655.50 

774.25 

893.00 

1,011.75 

discount 

= -15 % 

= -15 % 

= -15 % 

= -15 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -5 % 

= -5 % 

= -5 % 

= -5 % 

= -5 % 

= -5 % 

= -5 % 

= -5 % 

9 insertions 

‘ per ad 

Please note: 







2,263.20 

2,673.20 

3,083.20 

3,493.20 

1,863.00 

2,088.00 

2,313.00 

2,538.00 

1,242.00 

1,467.00 

1,692.00 

1,917.00 

828.00 

978.30 

1,128.60 

1,278.90 

634.80 

749.80 

864.80 

979.80 

discount 

= -18 % 

= -18 % 

= -18 % 

= -18 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -8 % 

= -8 % 

= -8 % 

= -8 % 

12 insertions 

‘ per ad 

2,208.00 

2,608.00 

3,008.00 

3,408.00 

1,759.50 

1,972.00 

2,184.50 

2,397.00 

1,173.00 

1,385.50 

1,598.00 

1,810.50 

828.00 

978.30 

1,128.60 

1,278.90 

621.00 

733.50 

846.00 

958.50 

discount 

= -20 % 

= -20 % 

= -20 % 

= -20 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 

= -15 % 

= -15 % 

= -15 % 

= -15 % 

= -15 % 

= -15 % 

= -15 % 

= -15 % 

= -10 % 

= -10 % 

= -10 % 

= -10 % 



2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

11

Display Ads 


T: Type area 

B: Bleed 

1/1 page 

T: 175 mm wide x 250 mm high 

B: 210 mm wide x 297 mm high 

1/3 page horizontal 



Island page 



1/3 page vertical 















or 



Oversize 

per bleed edge: 

3 mm 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

12

Job Ads 

LACK is the leading contact platform for employers and job seekers in the German 



language, but also the European coatings market. Those who are looking for qualified staff, 

advertise their job opportunities here – and those who seek a change or new challenge in their 

career, find what they are looking for. 

In addition to the print publication in FARBE UND 

LACK, all job advertisements will be automatically 

placed online for 8 weeks on www.farbeundlack.de/job-center. Moreover, a link to all online 

job ads in the weekly E-mail newsletter reaches out to approx. 600 additional readers. 

1/1 page 

175 mm wide x 250 mm high 

b/w: € 5,170.00 

2c: € 5,670.00 

3c: € 6,170.00 

4c: € 6,670.00 



b/w: € 2,585.00 

2c: € 2,835.00 

3c: € 3,085.00 

4c: € 3,335.00 



b/w: € 2,585.00 

2c: € 2,835.00 

3c: € 3,085.00 

4c: € 3,335.00 



b/w: € 1,757.80 

2c: € 1,927.80 

3c: € 2,097.80 

4c: € 2,267.80 



b/w: € 1,292.50 

2c: € 1,417.50 

3c: € 1,542.50 

4c: € 1,667.50 

Closing date for job ads 


approx. 16 th of month 

preceding publication 





b/w: € 620.40 

2c: € 745.40 

3c: € 870.40 

4c: € 995.40 

All rates subject to VAT where applicable. Colour charges refer to CMYK colours, special colours on request. 

All sizes indicated are type area sizes. Other sizes on request, rates calculated per mm and column (see page 10, top 9). 

2 or 4 column job ads only. 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

13

Bound-in Inserts 

Inserts About Inserts 

Overall size: 210 mm wide x 297 mm high (DIN A4) 

Delivery size: 218 mm wide x 305 mm high, several pages, folded accordingly 

Trim size: 3 mm at bottom and outside, 5 mm at gutter and at top 

Paper and binding: max. 170 g/m 2 , perfect binding 

Please note: Bound-in inserts which have a gatefold outside must be 5 mm shorter, i.e. their 

width should only be 210 mm including 5 mm in gutter. Tip-on-cards may not 

exceed a size of 25 cm 2 (max. length of edge: 6 cm). The front cover of the 

bound-in insert must be clearly indicated. Please supply additional 3 % for 

potential loss during production. 

6 pages = 3 sheets (gatefold at the side) 

297 mm 

210 mm 

205 mm 

Loose Inserts 

195 mm 

4 pages = 2 sheets (gatefold at the side) 

Delivery size: max. 190 mm wide x 277 mm high 

Larger sizes will be folded or trimmed against additional charges. 

Please note: For all loose inserts exceeding 25 g in weight and 2 mm in thickness higher 

rates are applicable. Loose inserts will be mentioned free of charge. 

For tip-on-cards: please see “Bound-in Inserts” 

297 mm 

205 mm 

2 pages = 1 sheet 

195 mm 

297 mm 

210 mm 

297 mm 

195 mm 

297 mm 

4 pages = 2 sheets 

210 mm 

8 pages = 4 sheets (double gatefold) 

205 mm 

Delivery address for inserts: 

BWH Hannover GmbH, 

Beckstr. 10, 30457 Hannover, Germany 

Delivery note: 

For “FARBE LACK, issue no. ../11“ 

205 mm 

195 mm 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 


2nd Vincentz Network 


Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

14


Special Advertising & Positions 

Title gate 

1/2 page, 4c 

double-sided print 

(front cover incl. F&L title) 

€ 7,590.00 

2 nd cover 

1/1 page, 4c 

€ 5,088.00 

Rasant 

»Das größte Potenzial haben neue Gebiete wie 

der Nahe und Mittlere Osten« 

· ! 

15 

Title gatefold 

2/1 pages, 4c 

€ 9,085.00 

Back cover 

1/1 page, 4c 

€ 5,088.00 

Belly band 


€ 247.00 per 1,000 copies (rate for loose inserts) 

+ technical charges € 700.00 

Next-to-editorial 

1/3 page, 4c 

€ 2,120.00 

Rasant 

· ! 

»Das größte Potenzial haben 

neue Gebiete wie der Nahe und 

Mittlere Osten« 

Please note: 







Title corner ad 


(triangular), 4c 

€ 3,405.00 

Tip-on-card 

on min. 1/2 carrier page 

€ 188.00 per 1,000 copies 

+ min. 1/2 page 


Availabilities and other special advertising on request. 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

15


FARBE UND LACK Buyers’ Guide 2011/2012 

UND 

Display advertisements 

(type area: 175 mm wide x 250 mm high) 

Ad sizes (A4) 

1/1 page b/w ‘ 2,680.00 

1/2 page b/w ‘ 1,340.00 

1/3 page b/w ‘ 893.00 

1/4 page b/w 

Colour charges 

‘ 670.00 

1/1 page, per CMYK colour ‘ 500.00 

1/2 page, per CMYK colour ‘ 250.00 

1/1 page, per special colour ‘ 800.00 

1/2 page, per special colour ‘ 400.00 

The German industry classic enables decision makers in purchasing, laboratories and management to find the right supplier quickly 

thanks to its clear structure. Detailed company profiles and an overview of the most important professional organisations, institutes and 

universities round off the profile of this standard reference work for the coatings industry in the German language area. 


Publication date: April 2011 

Closing date: 21 January 2011 

Line entries 

(rates per line and product heading) 

Line in bold type/CAPITAL LETTERS max. 30 characters ‘ 36.00 

Line in normal type max. 35 characters ‘ 24.00 

Example: 

2 lines in bold type + 2 lines in normal type 

‘ 120.00 

Box advertisements 

(rates per mm height and product heading) 

Rate per mm height, 58 mm wide 

‘ 18.00 

Example: 

35 mm height 

‘ 630.00 

Special position 

4th cover, 4c ‘ 4,984.00 

Bound-in inserts (excl. production costs) 

2 pages (1 sheet) ‘ 4,180.00 

4 pages (2 sheets) ‘ 6,270.00 

Bookmark (excl. production costs) ‘ 3,484.00 

FARBE UND LACK advertisers: 

Of course we will apply your current 

discount to your display advertisement 

in the FARBE UND LACK Buyers’ Guide! 

Partners of the 

Coatings Industry 

Double your advertising space. 

If you book a 1/2 page or 1/1 page 

display advertisement (A4), we will 

provide free of charge the same 

space for your detailed company 

portrait and a description of your 

company’s capabilities. 

Example 

1/1 page display advertisement 

+ 1/1 page company portrait 

FARBE UND LACK Glossary 

Demonstrate your know-how with a contribution in the 

“FARBE UND LACK Glossary”. Present important facts and the 

background to your products or technical achievements, 

how they work, their advantages and uses. 


(incl. company logo and web address, 

maximum text: 10 lines with 140 characters/line) 

‘ 1,302.00 


(incl. company logo and web address, 

maximum text: 20 lines with 140 characters/line) 

‘ 2,604.00 



2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

16


FARBE UND LACK Annual Planner 2011 

Bildquelle (von links nach rechts): Perstorp AG, AkzoNobel, Vincentz Network, Evonik Industries, Degussa, BASF Coatings AG 

UND 

: 

Januar Februar März April Mai Juni Juli August September Oktober November Dezember 

1 Fr 53 Neujahr 1 Mo 5 1 Mo 9 1 Do 00 1 Sa 

Maifeiertag 1 Di 

1 Do 00 

1 Mi 

1 Fr 00 1 Mo Allerheiligen 44 1 Mi 00 

European Coatings C Lehrgang Lacktechnologie 

2 Sa 

2 Di 

2 Di 

Furniture coatings 

02. – 03.03.10, Berlin 2 Fr Karfreitag 

2 Mi 

2 Fr 

2 Do 

2 Sa 

2 Di 

Modul 1: Das Bindemittel 

02. – 05.11.10, Rösrath 2 Do 

3 So 

4 Mo 1 

5 Di 

6 Mi Heilige Drei Könige 

7 Do 

8 Fr 

9 Sa 

10 So 

11 Mo 2 

12 Di 

13 Mi 

14 Do 

15 Fr 

16 Sa 

17 So 

18 Mo 3 

19 Di 

20 Mi 

21 Do 

22 Fr 

23 Sa 

24 S0 

25 Mo 4 

26 Di 

27 Mi 

28 Do 

29 Fr 

30 Sa 

31 So 

3 Mi 

4 Do 

5 Fr 

6 Sa 

17 Mi Aschermittwoch 

18 Do 

19 Fr 

20 Sa 

3 Mi 

4 Do 

5 Fr 

6 Sa 

17 Mi 

18 Do 

19 Fr 

20 Sa 

31 Mi 

3 Sa 

4 So Ostersonntag 4 Di 

5 Mo Ostermontag 14 5 Mi 

6 Di 

6 Do 

17 Sa 

16 So 

17 Mo 20 

SVLFC Generalversammlung 

18.03.10, Zürich 

FARBE UND LACK Seminar: Chemie der Strahlenhärtung 

18.03.10, Stuttgart 18 So 

18 Di 

19 Mo 16 19 Mi 

20 Di 

2 So 

3 Mo 18 

20 Do 

30 So 

31 Mo 22 

3 Do Fronleichnam 

4 Fr 

5 Sa 

6 So 

7 Mo 23 

: 

7 So 

7 So 

7 Mi 

7 Fr 

7 Mi 

Lehrgang Lacktechnologie 

8 Mo 6 8 Mo 

Modul 4: Applikation 

08. – 11.03.10, 10Krefeld 

8 Do 

8 Sa 

8 Di 

8 Do 

European Coatings C Interlakokraska 

9 Di 

Marine coatings II 

09. – 10.02.10, Berlin 9 Di 

09. – 12.03.10, Moskau/Russland 

9 Fr 

9 So Muttertag 9 Mi 

9 Fr 


10 Mi 

Modul 3: Lackphysik und Filmbildung 

10. – 12.02.10, Rösrath 10 Mi 

10 Sa 

10 Mo 19 10 Do 

10 Sa 

EuPIA Jahrestagung 

VDL-Jahrestagung 

11 Do 

11 Do 

11. – 12.03.10, Gent/Belgien 

FARBE UND LACK Seminar: 

Korrosionsschutzbeschichtungen 

11.03.10, Essen 11 So 

11 Di 

11. – 12.05.10, Bad Dürkheim 

11 Fr 

American Coatings C 

12 Fr 

12 Fr 

12 Mo 

12. – 14.04.10, Charlotte/USA 15 12 Mi 

12 Sa 

American Coatings S 

13 Sa 

13 Sa 

13 Di 

13. – 15.04.10, Charlotte/USA 

PaintExpo 

13. – 16.04.10, Karlsruhe 13 Do Christi Himmelfahrt 13 So 

13 Di 

14 So Valentinstag 14 S0 

14 Mi 

14 Fr 

14 Mo 24 14 Mi 

FARBE UND LACK Seminar: Coloristik 

15 Mo Rosenmontag7 15 Mo 11 15 Do 

15 Sa 

Modul 2: Vertiefende Einblicke in die Farbmetrik 

15 Di 

15. – 18.06.10, Stuttgart 15 Do 


16 Di Fastnacht 16 Di 

Modul 1: Einführung in die Coloristik 

16. – 19.03.10, Stuttgart 16 Fr 

16 Mi 

16 Fr 

17 Do 

18 Fr 

19 Sa 

20 So 

21 Mo 25 

: 

21 So 

21 So 

21 Mi 

21 Fr 

21 Mi 

22 Mo 8 22 Mo 

FARBE UND LACK Seminar: Polyurethanlacke 

12 22 Do 

22 Sa 

22 Di 

22 Do 

23 Di 

23.02.10, Essen 

Rompaint 

23. – 25.02.10, Bukarest/Rumänien 23 Di 

23 Fr 

23 S0 Pfingstsonntag 23 Mi 

23 Fr 

Farbe – Ausbau & Fassade 

24 Mi 

24 Mi 

24. – 27.03.10, München 

24 Sa 

24 Mo Pfingstmontag 21 24 Do 

24 Sa 

European Coatings C 

25 Do 

25 Do 

25 So 

25 Di 

Fire retardant coatings IV 

25. – 26.05.10, Berlin 25 Fr 

26 Fr 

26 Fr 

26 Mo 17 26 Mi 

26 Sa 


27 Sa 

27 Sa 

Modul 5: Charakterisierung von Beschichtungen 

27 Di 

27. – 29.04.10, Krefeld 27 Do 

27 So 

27 Di 

Coatings & Science International (CoSi) 

28 So 

28 So 

28 Mi 

28 Fr 

28.06. – 02.07.10, Nordwijk/Niederlande 

28 Mo 26 28 Mi 

Middle East Coatings Show 

29 Mo 

29. – 31.03.10, Dubai/VAE 13 29 Do 

29 Sa 

29 Di 

29 Do 

30 Di 

30 Fr 

30 Mi 

30 Fr 

Seminare 

Wir freuen uns auf Sie! 

farbeundlack.de 

Lacktechnikwissen 

komplett 

FARBE UND LACK Seminar: 

Lackkunde für Kaufleute 

21. – 23. 04.10, Paderborn 

Das Netzwerk der Branche 


Online 

Video 

Zeitschrift 

Bücher 

Veranstaltungen 

3 Sa 

4 So 

5 Mo 27 

6 Di 

11 So 

12 Mo 28 

17 Sa 

18 So 

19 Mo 29 

20 Di 

25 So 

26 Mo 30 

31 Sa 

Wet grinding and dispersing technology at its best. From process 

development to maximum plant performance. Your vision realised 

by Buhler. www.buhlergroup.com 

The solution behind the solution. 

1 So 0 

2 Mo 31 

3 Di 

4 Mi 

5 Do 

6 Fr 

7 Sa 

8 So 

9 Mo 32 

10 Di 

11 Mi 

12 Do 

13 Fr 

14 Sa 

15 So Mariä Himmelfahrt 

16 Mo 33 

17 Di 

18 Mi 

19 Do 

20 Fr 

21 Sa 

22 So 

23 Mo 34 

24 Di 

25 Mi 

26 Do 

27 Fr 

28 Sa 

29 So 

30 Mo 35 

31 Di 

3 Fr 

4 Sa 

5 So 

6 Mo 36 

7 Di 

8 Mi 

9 Do 

10 Fr 

11 Sa 

12 So 

13 Mo 37 

14 Di 

15 Mi 

16 Do 

17 Fr 

18 Sa 

19 So 

20 Mo 38 

21 Di 

22 Mi 

23 Do 

24 Fr 

25 Sa 

26 So 

27 Mo 39 

28 Di 

29 Mi 

30 Do 

.de 

Die neue Online-Plattform 

der deutschsprachigen 

Lackbranche. 

2011 

FARBE UND LACK Seminar 

Lackkunde für Kaufleute 

15. – 17.09.10, Paderborn 

Jahrestagung „Fachgruppe Lackchemie“ (GDCh) 

22. – 24.09.10, Wernigerode 

CEPE-Anual Conference & General Assembly 

22. – 24.09.10, Istanbul/Türkei 

3 So Tag der dt. Einheit 

4 Mo 40 

5 Di 

6 Mi 

7 Do 

8 Fr 

9 Sa 

: 

10 So 

10 Mi 

11 Mo 41 11 Do 

Coatings C European 

12 Di 

Packaging coatings 

12. – 13.10.10, Berlin 12 Fr 

13 Mi 

14 Do 

15 Fr 

16 Sa 

17 So 

18 Mo 42 

19 Di 

20 Mi 

21 Do 

22 Fr 

23 Sa 

24 So 

25 Mo 43 

26 Di 

27 Mi 

28 Do 

29 Fr 

30 Sa 

31 So Reformationstag 

Seminare 

3 Mi 

4 Do 

5 Fr 

6 Sa 

7 So 

8 Mo 45 

9 Di 

13 Sa 

14 So Volkstrauertag 

15 Mo 46 

16 Di 

17 Mi Buß- und Bettag 

18 Do 

19 Fr 

20 Sa 

21 So Totensonntag 

22 Mo 47 

23 Di 

24 Mi 

25 Do 

26 Fr 

27 Sa 

28 So 1. Advent 

European Coatings S : 

Modern coatings for plastics 

29.10.10, Düsseldorf 29 Mo 48 

30 Di 

LEHRGANG 

LACKTECHNOLOGIE 

Lernen Sie in fünf aufeinander aufbauenden Modulen die gesamte Wertschöpfungskette 

einer Beschichtung kennen, angefangen bei naturwissenschaftlichen 

Grundkenntnissen über eingesetzte Rohstoffe und der 

Lackformulierung bis zur Applikation, Filmbildung und anschließender 

Charakterisierung. 

Modul 1: Das Bindemittel – Rückgrat eines Lacksystems 

Modul 2: Lacke: Rohstoffe, Rezeptierung, Herstellung 

Modul 3: Lackphysik und Filmbildung 

Modul 4: Applikation 

Modul 5: Charakterisierung von Beschichtungen 

Aktuellen Termine und weitere Informationen finden Sie hier: 

www.farbeundlack.de/veranstaltungen 

Jahresplaner 


Corosave 

12. – 14.10.10, Stuttgart 

VILF-Jahrestagung 

04. – 05.11.10, Neu-Isenburg 

European Coatings C : 

Smart coatings VI 

09. – 10.11.10, Berlin 

Eurocoat 

09. – 11.11.10, Genua/Italien 

Fatipec Congress 

09. – 11.11.10, Genua/Italien 

3 Fr 

4 Sa 



Modul 2: Lacke – Rohstoffe, Rezeptierung, Herstellung 

06. – 10.12.10, Rösrath 

6 Mo 49 

7 Di 

8 Mi Mariä Empfängnis 

9 Do 

10 Fr 

11 Sa 


Modul 3: Einfärbung von Kunststoffen 

09. – 12.11.10, Stuttgart 12 So 3. Advent 

13 Mo 50 

14 Di 

15 Mi 

16 Do 

17 Fr 

18 Sa 


20 Mo 51 

21 Di 

22 Mi 

23 Do 

24 Fr Heiligabend 

25 Sa 1. Weihnachtsfeiertag 

26 S0 2. Weihnachtsfeiertag 

27 Mo 52 

28 Di 

29 Mi 

30 Do 

31 Fr Silvester 

WIR GEBEN STOFF FÜR GUTE IDEEN 

UND LIEFERN FUNKTIONELLE FÜLLSTOFFE 

FÜR FARBEN UND LACKE 

HOFFMANN MINERAL GmbH 

Münchener Straße 75 

D-86633 Neuburg a. d. Donau 

Tel.: +49 (0) 84 31-53-0 

www.hoffmann-mineral.com 

European Coatings C : 

Polyurethanes for high performance coatings VI 

07. – 08.12.10, Berlin 

M_659_AZ_10x10_Vincentz.indd 1 15.10.2009 15:55:28 Uhr 

The FARBE UND 

LACK Annual Planner offers the 

industry a valuable guide for the whole year 

with all important coatings events. 

Overall size: NEW! 80 cm wide x 58 cm high 


Publication date: 1 November 2010 

Closing date: 8 October 2010 

Advertisement size 

100 mm x 100 mm b/w ‘ 880.00 

Colour charges 

per CMYK colour ‘ 200.00 

per special colour ‘ 450.00 

FARBE UND LACK advertisers: 

Of course we will apply your 

current discount to your 

display advertisement on the 

FARBE UND LACK Annual Planner! 



2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

17

Digital Files 

Digital Files 

Data formats: Please send your digital data for the advertisement via E-mail (max. 10 MB) 

or on a CD-ROM directly to Vincentz Network. Please note that all other 

material such as lithos will be accepted against additional charges only. 

Individual amendments in layouts will be charged separately. 

Please use: 

Open files: - QuarkXPress (up to and including version 7) 

- Adobe Creative Suite CS3 

Closed files: - PDF 

Images: - TIF, JPEG or EPS 

- colour mode: CMYK 

- scan pictures at 300 dpi or higher for sufficient print quality 

- scan line figures at 1,200 dpi 

Vector images: - Vector images should be exported as EPS. All elements should be 

embedded, all fonts should be converted into paths. 

Fonts: All fonts should be supplied while adhering to current license agreements. 

Data transmission: Please send complete data collected in one folder, the name of which 

indicates the company or client, publication and publication date (max. 

25 characters; special symbols such as - > / < ? ä ß should not be used). 

Example for file name: ‘Advertiser_FL_Oct11’ 

System software: Only Windows up to and including version 7. 

Colours: - four colour advertisements (4c) should only include the process colours 

Cyan, Magenta, Yellow and Black 

- advertisements with special colour(s) should only include the solid tint(s) 

ordered 

- for each separate page of the advertisement, a coloured proof is required 

or a b/w print quoting the colours used (EuroScale, HKS, Pantone) 

- if a proof is missing, the standard colour density will be used 

Guarantee: It can only be printed what is available on the storage medium. For 

deviations in copy, images, font and colour as well as for a missing 

coloured proof, the publisher cannot accept any liability. 

Contact: Rüdiger Reschke 

Advertising Administration 

Phone +49 511 9910-251, Fax +49 511 9910-259 

ruediger.reschke@vincentz.net 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





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Event 






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Contacts 

18

Show Preview & Daily 


EC 

Publication date: 

1 December 2010 

Sizes 

(based on A4) 

EC Show Preview 

Target your customers in the days leading up to the EC Show! 

The EC Show Preview offers concise information on exhibitors and 

social events, tips on hotels, travel and deadlines. An ideal tool for 

visitors preparing for the world’s largest coatings exhibition and the 

perfect occasion for announcing your show participation! 


Advertising Sizes and Rates 

Distribution: - inserts in EC Journal and FARBE UND 

LACK, 

issues 12/2010 

- mailings to all former and potential 

visitors of the EC Show 

- download available at 

www.european-coatings-show.com 

Closing date: 22 October 2010 

Rates are subject to VAT where applicable. Non-ECS 2011 exhibitors add 10% on total rate. 

Width x height 

in mm (type area) 

Colour EC Show Preview 

€ 

EC Show Daily 

€ 

Tabloid page 277 x 349 b/w 5,150.00 4,250.00 

1/1 page 175 x 250 b/w 2,600.00 2,160.00 

Island page 118 x 175 b/w 1,950.00 1,620.00 

1/2 page (horizontal) 175 x 125 b/w 1,300.00 1,080.00 

1/3 page (horizontal) 175 x 86 b/w 867.00 720.00 

1/4 page (vertical) 86 x 125 b/w 650.00 540.00 

Header 

(front page, two available)* 

60 x 60 4c 1,700.00 1,400.00 

Tail piece 

(front page, one available)* 

277 x 60 4c 3,240.00 2,680.00 

Colour charges € 

per CMYK colour 360.00 

per special colour 460.00 

Special positions (*) cannot be cancelled. Other sizes on request. Loose inserts are not available. 

Bleed only available for 1/2 page or larger. 

European Coatings 

Show 2011 

plus Adhesives, Sealants, Construction Chemicals 


Publication dates: 

No. 1: 29 March 2011 

No. 2: 30 March 2011 

No. 3: 31 March 2011 

Trim size: 


(shortened A3), 

oversize per bleed edge 3 mm 

Type area: 

277 mm wide x 349 mm high, 

6 columns at 42 mm 

Digital files: 

Please send your digital data 

(TIF, JPEG, EPS or high-resolution 

PDF) for the advertisement via 

E-mail (max. 10 MB) to: 


Discounts: 

3 ads f 5 % 

4 ads f 10 % 

EC Show Daily 

Nürnberg, Germany 

29 – 31 March 2011 

Ensure your customers‘ attention during the EC Show. 

The EC Show Daily will be published on all three days of the 

exhibition with trends and reports of the events at the show. 

Each issue is an important signpost to your company stand! 

Print run: No. 1: 6,000 copies 

No. 2: 8,000 copies 

No. 3: 5,000 copies 

Distribution: - exclusive show floor distribution 

- extensive hotel distribution 

- download available at 


Closing date: 25 February 2011 

Tabloid page 1/1 page Island page 1/2 page 

(horizontal) 

1/3 page 

(horizontal) 

1/4 page 

(vertical) 

Header Tail piece 

All sizes based on A4, for detailed measurements please see table 

on the left. 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

19

EC Congress 

On 28 – 30 March 2011, 

Europe’s largest and most 

important general coatings 

congress is setting out to 

assemble the global coatings 

expertise under one 

roof, for the 11th time 

since 1991! In Nuremberg, 

innovative companies as 

well as academic/governmental 

research institutions 

meet to present their 

latest research results to 

formulators from around 

the world and to shape the 

successful future of their 

industry. As sponsor of the 

EC Congress you will benefit 

from exclusive marketing 

exposure to present 

your company as a competitive 

and high-performance 

supplier to a firstclass 

audience. 

Congress Sponsorships 


EC 

Sponsorship Opportunities 

Rates are subject to VAT where applicable. Non-ECS 2011 exhibitors add 10% on total rate. Exclusive sponsorships cannot be cancelled. 

Other sponsorship opportunities on request. 

Sponsorships No. 

available 

Free 

EC Congress 

pass 

Company or 

product brochure 

to delegates 

Post 

delegate 

list 

Logo in 

EC Congress 

area 

Logo on 

EC Congress 

website with link 

Logo in 

EC Show 

Daily 

Closing date € 

After Work Party 2 - - 3 3 3 3 25 February 2011 1,600.00 

Coffee and lunch 

breaks 

3 - - 3 3 3 3 25 February 2011 2,100.00 

Ballpoint pens* exclusive! - - 3 - 3 3 11 March 2011 2,100.00 

Notepads* exclusive! - - 3 - 3 3 11 March 2011 2,100.00 

Portfolios* exclusive! - - 3 - 3 3 18 February 2011 1,600.00 

CD ROM 2 - - 3 - 3 3 7 February 2011 1,600.00 

Congress manual 2 - - 3 - 3 3 7 February 2011 1,600.00 

GOLD sponsorship exclusive! 1 person 3 3 3 3 3 25 February 2011 3,300.00 

PLATINUM sponsorship exclusive! 2 persons 3 3 3 3 3 25 February 2011 3,900.00 

* Rates include sponsorship rights only, materials to be provided by sponsors. 

Sponsorship specifications: 

After Work 

Party: 

Coffee 

and lunch 

breaks: 

Ballpoint 

pens: 

Congress delegates and speakers meet for snacks and drinks 

in the poster session at the end of the first congress day. 

Sponsorship acknowledgement on-site. 

Every day of the congress, 2 coffee breaks and 1 luncheon 

will be provided to all congress delegates (exception: only 

1 coffee break on day 3). Sponsorship acknowledgement 

on-site. 

Exclusive sponsor provides branded ballpoint pens 

to be distributed to all congress delegates 

(required quantity: 800). 

Note pads: Exclusive sponsor provides branded notepads (A4 size) 

to be distributed to all congress delegates 


Portfolios: Exclusive sponsor provides branded congress portfolios 

(A4 size) to be distributed to all congress delegates 


CD ROM: Sponsor logo (on jacket and disc) and company profile 

on the CD ROM with all congress presentations. 

European Coatings 

Show 2011 

plus Adhesives, Sealants, Construction Chemicals 


GOLD sponsorship: GOLD sponsor is guaranteed best possible logo placement 

(after PLATINUM) on congress passes (b/w), on-site signage, 

online and in the EC Show Daily. 

PLATINUM 

sponsorship: 

PLATINUM sponsor is guaranteed best possible logo placement 

on congress passes (b/w), on-site signage, online and in the 

EC Show Daily. 

Congress manual: Sponsor logo on the title page and company profile (b/w) in the 

congress manual with the abstracts of all congress presentations. 

Free EC Congress 

pass: 

Company or 

product brochure to 

delegates: 

Full congress pass (excluding pre-tutorials) for all three days. 

Distribution of company or product brochure 

(max. 1 piece, max. A4 size, volume on request) as part of 

the congress materials to all delegates. 

Post delegate list: Post list of all congress delegates including postal address. 

Logo in 

EC Congress area/ 

EC Show Daily/ 

online: 

Nürnberg, Germany 

29 – 31 March 2011 

Sponsorship acknowledgement on-site/online. Logo as digital file 

(TIF, JPEG, EPS or high-resolution PDF) via E-mail (max. 10 MB) to: 



2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

20


Online Advertising 

Valid from 1 January 2011 

1 Web address (URL): 


2 Brief synopsis: 

Online presence of FARBE UND LACK – daily with current news 

and dates of coming events. In addition, we offer webinars, 

videos, editorial archives, a bookshop and job market. 

A weekly newsletter provides information about the latest 

economic trends in the industry. 

3 Target group: 

Equivalent to FARBE UND 

LACK readership 





Phone: +49-(0)5 11-99 10-000 

Fax: +49-(0)5 11-99 10-099 


5 Contact: 


Phone: +49-(0)5 11-99 10-240 

Fax: +49-(0)5 11-99 10-259 


6 Access monitoring: - 

7 Access: 

Visits/Page views: on request 

8 Data delivery: 

up to 3 working days prior to placement to 

ruediger.reschke@vincentz.net; 

GIF, JPG or FLASH format, max. 100 KB 

Flash banner ads must carry a getURL() link. Otherwise, 

performance statistics are not available. 

9 External AdServer use: 

possible 

10 Online advertising rates: 

new! 

new! 

Banner ad Width x height 

in pixels 

Full Banner 

(top position) 

Full Banner 

(mid position) 

468 x 60 Homepage 

Channels 


Channels 

Superbanner 728 x 90 Homepage 

Channels 

Belly band 770 x 250 Homepage 

Channels 

Layer Ad 400 x 400 Homepage 

Channels 

Skyscraper 120 x 600 Homepage 

Channels 

Wide 

Skyscraper 

Medium 

Rectangle 


Channels 


Channels 

Wallpaper top: 

728 x 90 

and right: 

120/160 x 600 

Further types and sizes on request. 

Position ‘/month 

Homepage 

Channels 

600.00 

400.00 

480.00 

320.00 

1,100.00 

800.00 

900.00 

600.00 

900.00 

600.00 

1,100.00 

800.00 

1,200.00 

900.00 

1,300.00 

1,000.00 

1,500.00 

1,100.00 

Special online advertising: 

Newsletter „FARBE UND LACK Newsletter“ 

Banner advertisement, top position, 468 x 60 pixels, incl. link 

to company homepage, GIF or JPG format, max. 100 KB 

‘ 60.00 per week/1,000 subscribers 

Text advertisement with picture/logo (80 pixels wide), 

top position, max. 16 lines with 60 characters, 

incl. link to company homepage 


Text advertisement with picture/logo (80 pixels wide), 

mid position, max. 8 lines with 60 characters, 

incl. link to company homepage 


Split advertising not available. 

Job offers: 

Job ads in FARBE UND LACK will be automatically placed online on 

www.farbeundlack.de (run time: 8 weeks)! 

11 Discounts: 

for advertisements within 12 months 

3 insertions 3 % 9 insertions 8 % 

6 insertions 5 % 12 insertions 10 % 

Job offers are not subject to discounts. 

12 Terms of payment: 

Within 8 days: 2 % discount; prepayment: 3 % discount. 

If payment is made by cheque, the date on which the cheque 

is credited determines whether a prompt payment discount is 

applicable. 30 days: net. 

Banks: 

Nord/LB Hannover 

(bank code no. 250 500 00) account no. 101 422 582 

BIC-/SWIFT-Code NOLADE2H 

IBAN DE18 2505 0000 0101 4225 82 

Postbank Hannover 

(bank code no. 250 100 30) account no. 123-305 

BIC-/SWIFT-Code PBNKDEFF 

IBAN DE96 2501 0030 0000 1233 05 


Cancellation period for online advertising orders: 

8 weeks before run time. 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

21



Why advertise online 

on farbeundlack.de? 

• High-class and high-technical 

advertising environment with exclusive 

industry news, videos and web 2.0 features. 

Broad market reach and high response rate 

thanks to 6,000 visits and 22,500 page views 

per month (2009 average) as well as the 

weekly E-mail newsletter to approx. 

12,600 subscribers. 

• Effective multi-channel marketing 

through simultaneous presentation of your 

advertising message in print and online. Your 

advertising impact doubles and also reaches 

out to the online-exclusive users. 

• Transparent metrics allow you to measure 

and evaluate the success of your advertising 

campaign in process – and to optimise artwork, 

copy or position during the campaign 

duration. 

• Direct response via your URL to your website. 

The user can contact you directly without 

changing media. Moreover, online users are 

very active and search for information of their 

own accord. They are always looking for new 

ideas and techniques: ideal conditions for 

launching your product and service message. 

• Cost effective for advertising budgets, 

from placement to ad creation – online 

advertising is a cost effective way to begin 

a marketing campaign. 

Superbanner 

Full Banner (top position) 

Full Banner (mid position) 

GIF, JPG, PNG 

or FLASH format, 

max. 100 KB to 

ruediger.reschke@ 

vincentz.net 

Medium Rectangle 

Skyscraper 

Wide 

Skyscraper 

Wallpaper 

Sizes & Positions 

Full banner: 468 x 60 pixels 

Superbanner: 728 x 90 pixels 

Skyscraper: 120 x 600 pixels 

Belly band: 770 x 250 pixels 

Layer ad: 400 x 400 pixels 

Wide skyscraper: 160 x 600 pixels 

Medium rectangle: 300 x 250 pixels 

Wallpaper: top: 728 x 90 pixels 

and right: 120/160 x 600 pixels 

Rates: see page 21 

Belly band (on grey transparent background) 

Layer Ad 

new! 

new! 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

22




LACK Newsletter 

The window to the coatings industry! 

Every week, the FARBE UND LACK News letter 

presents the latest trends and info from the 

German paints and coatings industry as well 

as from the international coatings markets. 

Registered users subscribe to the 

FARBE UND LACK News letter free of charge 

at www.farbeundlack.de. 

Number of subscribers: on request 

(status 10/2010: approx. 12,600 subscribers) 

Target group: equivalent to the readership of FARBE UND LACK 

Frequency of publication: weekly, every Wednesday afternoon 

Closing date: up to three working days prior to placement 

Banner ad (top position) 

Text ad 

(top position) 

Text ad 

(mid position) 

Banner ad 

• top position (below the newsletter’s header) 

• incl. link to company homepage 

• size: 468 x 60 pixels 

• data delivery: GIF, JPEG, max. 100 KB 

€ 60.00 per week/1,000 subscribers 

Text ad 

• top position (above the first editorial news) 

• with picture/logo (80 pixels wide) 


• max. 16 lines with 60 characters 



Text ad 

• mid position (below the second editorial news) 

• with picture/logo (80 pixels wide) 


• max. 8 lines with 60 characters 




Split advertising not available. 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

23




LACK Video 

Moving images conquer the internet and enjoy extraordinary popularity 

among users. The users’ attention is especially high, your advertisement at 

its best position. 

At www.farbeundlack.de, FARBE UND 

LACK Video regularly presents editorial videos, 

such as newscasts, interviews, reports from conferences, trade shows etc., and 

offers you a unique platform for your online advertising campaign with video ads 

or your individual content video. 

Video ads: Pre-rolls 

Video ads are placed in direct proximity to editorial videos. One mouse click starts 

the video player and delivers the desired contents to the user’s PC. Thanks to flash 

technology, an additional video player is not required to play the video. Pre-rolls are 

„openers“ placed right before the beginning of the editorial video and cannot be 

skipped by the users. 

Content video 

You have already produced your own corporate video, presenting your company, 

your products and services, your expertise? Placed online among relevant editorial 

content at www.farbeundlack.de, your content video promotes your corporate 

profile and supports your image as a highly innovative solution provider to the 

coatings industry! 

Technical requirements 

Format: .mp4 

Video codec: H.264 

Frame size: 410 x 300 pixels 

Frame aspect ratio: 4.1:3 

Frame rate: 25 fps 

Video bit rate: 600 kbps 

Audio codec: MP3 

Audio bit rate: 128 kbps 

Run time pre-roll: max. 15 seconds 

Run time content video: no limitation 

Current topics & rates 

on request 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

24

Webinars About Webinars 

Webinars 

Use the unique possibilities of the Internet to present your expertise to 

the industry. Without major effort or specialist technical facilities, you can, 

for example, provide training for your staff or customers within the framework 

of a webinar, or gain new customers all over the world! Participants and 

speakers communicate in real-time and with out incurring travel expenses or 

leaving their desks! Vincentz Network supplies the technical know-how, the 

facilities for running your webinar and markets your presentation professionally 

in the industry. 

Your Target: New Sales Leads 

“Open” Webinar 

Prior to the 

webinar 

During the 

webinar 

After the 

webinar 

Webinar fee • ‘ 5,000.00 

Your Target: Information/Training of Customers/Staff 

“Closed” Webinar 

Prior to the 

webinar 

During the 

webinar 

After the 

webinar 

Webinar fee • ‘ 3,000.00 

• Advertising for your webinar in the FARBE UND 

LACK media and by 

E-direct-mailing 

• Organisation of participant registration and support 

• Advice on content and technical aspects to ensure the success of 

your webinar 

• Technical monitoring of your webinar 

• Running your online survey of webinar participants 

• Digital recording of your webinar 

• Mailing your letter of thanks (E-mail) to all webinar participants 

• List of webinar participants incl. E-mail addresses 

• Results of online survey of the webinar participants 

• Down-loadable recording of the webinar from 

www.farbeundlack.de (availability: 1 month) 

• optional, if login required: list of all users who have downloaded the 

webinar recording together with all communications data 

• Organisation of participant registration and support 

• Advice on technical aspects to ensure the success of your webinar 

• Technical monitoring of your webinar 

• Running your online survey of webinar participants 

• Digital recording of your webinar 

• List of webinar participants incl. E-mail addresses 

• Results of online survey of the webinar participants 

All rates subject to VAT where applicable. Webinars are not subject to agency commission. 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

st Half-Year 


2nd Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

Event 






Reprints/PDF 

Contacts 

25

Sponsorships 


Vincentz Network organises numerous prestigious conferences on topics of major 

scientific interest to the international coatings industry. 

Sponsoring a conference offers you an excellent opportunity to present your 

c ompany to delegates and speakers as a competent and competitive supplier. 

Use the following events for your highly effective company presentation. Benefit 

from the undivided attention of the conferences’ first-class audiences. 

Conference Date/Venue Estimated no. 

of delegates 


Easy-to-clean/self-cleaning coatings III 


Biobased coatings II 


Novel biocide technology V 


High-performance waterborne clearcoats III 


Improving durability of coatings 


LACK Conference: 

Polyurethanes for high-performance coatings 


New concepts for anticorrosive coatings III 


Coil and can coatings 


Adhesives for wind and solar technology 


Automotive coatings 


LACK Conference: 

Functional coatings 


Construction chemicals 

8 – 9 February 2011 


10 – 11 February 2011 


12 – 13 April 2011 


23 – 24 May 2011 


7 – 8 June 2011 


June 2011 


6 – 7 September 2011 


6 – 7 October 2011 


22 – 23 November 2011 


24 – 25 November 2011 


November 2011 


13 – 14 December 2011 


~80 delegates 

~50 delegates 

~60 delegates 

~50 delegates 

~60 delegates 

~70 delegates 

~50 delegates 

~60 delegates 

~50 delegates 

~60 delegates 

~70 delegates 

~50 delegates 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




Digital Files 




Online 





Webinars 

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Sponsorships 


Customise your company presentation according to your specific requirements. Choose from the following four attractive sponsorship packages 

available for all conferences. Further sponsorship opportunities: on request. 

Prior to the 

conference 

During the 

conference 

After the 

conference 

PLATINUM 

Top positioning in all 

package components! 

(max. 1 package available) 

GOLD SILVER BRONZE 

Your logo on the conference website (incl. link to your website) 3 – 3 – 

Your logo in the conference print advertisement 3 – 3 – 

Your company name in the E-mail direct mail advertising for the conference 

(incl. link to your website) 

Display area for your company presen tation 

(tabletop or pop-up system, max. 6 m 2 ) 

3 – 3 – 

3 3 3 3 

Conference/pre-tutorial passes 4/2 4/2 2/1 2/1 

Your logo (b/w) on the delegates’ badges 3 – 3 – 

Your logo/company profile in the conference documentation logo/company profile – logo – 

Your logo online in the “Delegates’ Section” with downloads of 

all presentations and photos 

3 – 3 – 

Reserved seats at the conference lunches for inviting delegates 3 3 – – 

Placing your give-away for the conference delegates on all seats at 

the conference dinner 

3 3 – – 

Inclusion of your individual question in the conference delegate survey 3 – – – 

Your company name in the E-mail letter of thanks to all delegates 

(incl. link to your website) 

3 3 3 3 

Result of your individual question in the conference delegate survey 3 – – – 

Right of first refusal for PLATINUM sponsorship of the following conference 3 – – – 

Package fee EC Conference ‘ 10,000.00 ‘ 7,000.00 ‘ 5,000.00 ‘ 3,500.00 


LACK Conference ‘ 7,500.00 ‘ 5,250.00 ‘ 3,250.00 ‘ 2,275.00 

Closing date 3 months before date 

of conference 

2 weeks before date 

of conference 

3 months before date 

of conference 

2 weeks before date 

of conference 

All rates subject to VAT where applicable. Sponsorships are not subject to agency commission. 

PLATINUM sponsorship packages cannot be cancelled. 


2011 



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27

Customer Events About Events 

Customer 


Make or buy? As event specialists, Vincentz Network can organise your 

individual customer event. Our capabilities range from simply organising your 

conference for a defined circle of customers, through arranging its content and 

chairing by the editors of FARBE UND LACK to designing, promoting and running a 

public congress under your banner. We provide you with competent, professional 

support for your marketing highlight for maintaining 

and generating customer contact! 

Are you planning your own customer 

event in the near future? 

Please contact us – we would be pleased 

to provide a tailor-made solution! 


2011 



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28



With products increasingly resembling each other, it is difficult to make a choice. 

Advertising messages are interchangeable and often give little indication of 

product value and performance. It is important to differentiate and stand out. 

Professionally compiled information is essential to make the company behind 

the products recognisable – in its philosophy, business culture, image and spirit. 

Advertising alone cannot communicate these complex factors. 

This is the strength of the customer magazine. 

It is the ideal medium for communicating complex facts credibly in a manner 

tailored to the target audience. The customer magazine is thus one of the most 

important tools of customer relations. Hardly any other marketing tool achieves 

so many communication objectives in one go: 

Information 

A customer magazine can present complex topics relating to your company, 

products and customers specifically for the target audience. Content and 

layout are geared to the readers, your customers. 

Image 

As the publisher of a customer magazine, you possess a complex, credible 

medium for communicating your image in word and pictures. 

Dialogue 

Customer magazines are almost like personal contact – direct and without 

wastage. Response facilities encourage dialogue with your customers. 

Trust 

A regularly published magazine with journalistic flair and high reader use 

increases your customers’ trust in your company. 

The production of such an important and individual medium transmitting your 

corporate image to the public should be in professional hands. Since 1997, 

Vincentz Network has provided a complete service for successful customer 

magazines which includes origination, editorial, production, set up and 

maintenance of distribution lists and mailing. 

Contact us. 

Make sure that your message reaches your customers. 


2011 



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29

Reprints/PDF 

Reprints/PDF 

UND 

UND 

Has a technical article, reflecting important information on developments in your 

1 page 2 pages 3 pages 4 and more 

company, been published in FARBE LACK? Or perhaps you have reported on cur- 

‘ 

‘ 

‘ pages ‘ 

rent developments or innovative products from your company? Information which 

you would also like to pass on directly to your customers? 

High-resolution 

PDF 

240.00 480.00 720.00 960.00 

Reprints 

Use your technical article from FARBE LACK for your PR: either as a reprint for 

(incl. low- 

on request 

you to distribute or as a high-resolution PDF with full reproduction rights. We 

resolution PDF) 

would be pleased to make the necessary arrangements! All rates subject to VAT where applicable. 

Reprints/PDF are not subject to agency commission. 


LACK advertisers: 

Of course we will apply your 

current discount to 

your reprints/PDF! 

Picture credits: Kerker+Baum; BASF; demarco; NürnbergMesse; Michael Hackmann 


2011 



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30

Contacts 


advertising 

Anette Pennartz 

Advertising Sales Director 

T +49 511 9910-240 

F +49 511 9910-259 

anette.pennartz@vincentz.net 

Patricia Lüpertz 

Key Account Manager 

T +49 511 9910-249 

F +49 511 9910-259 

patricia.luepertz@vincentz.net 

Rüdiger Reschke 


T +49 511 9910-251 

F +49 511 9910-259 


Sabine Wilkens 


T +49 511 9910-255 

F +49 511 9910-259 

sabine.wilkens@vincentz.net 

Flora Rutt 

Documentalist 

T +49 511 9910-242 

F +49 511 9910-259 

flora.rutt@vincentz.net 

editorial board 

Miriam von Bardeleben 

Managing Editor 

“Companies & Markets” 

T +49 511 9910-211 

F +49 511 9910-299 

miriam.von.bardeleben@ 

vincentz.net 

Dr. Sonja Schulte 

Managing Editor 

“Science & Technology” 

T +49 511 9910-216 

F +49 511 9910-299 

sonja.schulte@vincentz.net 

Damir Gagro 

Editor “Companies & Markets” 

T +49 511 9910-209 

F +49 511 9910-299 

damir.gagro@vincentz.net 

Gisela Gehrenkemper 

Editor “Science & Technology” 

T +49 511 9910-213 

F +49 511 9910-299 

gisela.gehrenkemper@ 

vincentz.net 

Sonja Specks 


T +49 511 9910-214 

F +49 511 9910-299 

sonja.specks@vincentz.net 

Kirsten Wrede 


T +49 511 9910-212 

F +49 511 9910-299 

kirsten.wrede@vincentz.net 

Ellen Beck 

Editorial Assistant 

T +49 511 9910-225 

F +49 511 9910-299 

ellen.beck@vincentz.net 


Competence and Market Proximity for Your Media Activities. 


Plathnerstraße 4 c · 30175 Hannover · Germany · T +49 511 9910-000 · F +49 511 9910-099 

International Sales Representatives 

belgium · the netherlands 

Jacqueline Poppe 

Kenter & Co., Publishers’ 

Representatives B.V. 

Spoorstraat 21 

7471 BV Goor 

The Netherlands 

T +31 547 275005 

F +31 547 271831 

jacqueline@kenter.nl 

france 

Nicolas Boncoeur 

DEF & Communication 

48, boulevard Jean-Jaurès 

92110 Clichy 

France 

T +33 1 47307180 

F +33 1 47300189 

nboncoeur@ 

defcommunication.com 

united kingdom 

Dr. John Haim 

Bondway Publishing Co. Ltd. 

P.O. Box 242 

Crawley/West Sussex 

RH10 3FN 

United Kingdom 

T +44 1342 717350 

F +44 871 5283916 

media@bondway.co.uk 

italy 

Graziella Quaini 

Quaini Pubblicita 

Via Meloria 7 

20148 Milan 

Italy 

T +39 02 39216180 

F +39 02 39217082 

grquaini@tin.it 

japan 

Heinz W. Kuhlmann 

ABC Enterprises Inc. 

Runee Gyoen Plaza #210 

1–24–7–210 Shinjuku 

Tokyo 160–0022 

Japan 

T +81 3 5369-6786 

F +81 3 5369-7759 

heinz@twics.com 

switzerland 

Hermann Jordi 

Jordi Publipress 

Hauptstr. 27 

3427 Utzenstorf 

Switzerland 

T +41 32 6663090 

F +41 32 6663099 

info@jordipublipress.ch 

usa · canada 

Dave & Wendi Weidner 

Blue World Partners 

96 Valley Dr. 

Gilford, NH 03249 

USA 

T +1 603 556 7479 

F +1 253 847 3692 

info@blueworldpartners.com 


2011 



Print 

Advertisers 

Readers 


1st Half-Year 




Print 

Advertisers 

Readers 


1 

Half-Year 


Analyses 





Inserts 




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Online 





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31

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