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minutes to evaluate your game,” says Cadieux. “Assoon as there’s any frustration they’re going to go,‘This is crap. Next!’”On the plus side, however, is the unchartedvastness of the playing field. Mobile casual gamesrepresent a market in its infancy, Cadieux pointsout. Smartphone penetration in Canada and theU.S., for example, is just 30 to 35 per cent. As well,since good games tend to be non-linguistic, they’revirtually borderless. Even the way developers makemoney on games has plenty of room to evolve, headds.But the biggest advantage rests in the mobiledevices themselves. While the industry called2011 “The Year of the Tablet,” Cadieux also believesthe smartphone shouldn’t be overlooked. “Thetechnology is way ahead of what we’re producing.There are so many things we can do with this.”His eyes go wide as he lists features like motionsensingand 3D technologies. “Pretty trippy stuff.”The team at Bitshift knows it’s going to be up to companieslike theirs to discover just what’s possible with these devices, thusushering the video game industry into its next phase. “You won’t beable to just release one game, make millions and go live on the beach,”says Parker. “There’s a lot of work to do.”Build yourapp-titudeDeveloping and selling apps, games included, has becomemore than a niche business. In response, NAIT launched itsApple iPhone/iPad Developer certificate program in March2011, as the first one of its kind in Alberta. The part-timeprogram, offered through the Computer Training Centre,teaches the fundamentals of app development and providesinsight into the Apple programming philosophy, givingstudents a solid entry point into a market estimated to beworth $100 billion by 2015.Visit www.nait.ca/ConEdThat’s fine with Ste. Marie. As he finishes his diploma and preparesto advance to his own next level in life, he couldn’t ask for a better gameplan. As a kid, he says, “That was the best way I could connect withmy friends: through video games. It’s probably been the biggest socialaspect of my life.” Now, to make that a career, and “to turn my sillylittle sketches into a game – into something that works and moves – it’sactually quite magical.”how Your NAIT PrIdeisplay your hard-earned credentials in a high-quality frame from theAIT Bookstore.The NAIT Bookstore offers a wide range of high-quality, classic frames that areperfect for displaying your NAIT credentials. All of our frames includeacid-free mats, are easy to assemble and hang, and are imprinted with theNAIT name. Choose from the following:• Brushed Gold – economical and elegant, with a classic brushed finish.SHOW YOUR NAIT PRIDE• Vogue – clean, modern black metal frame with a double mat.• Briarwood – contemporary wood frame; rich satin finish with a double mat.• Diplomat and Diplomat Plus – Our top-of-the-line frames feature a richlacquered wood frame and an elegant triple mat. The Diplomat Plus frameThe Bookstore’s wide assortment of NAIT-imprinted adds an extra products touch of class gives with you a lots suede of mat ways and to a keep gold wood the fillet.pride alive. From prestigious diploma frames and great gifts to your favourite comfy sweatshirt,Purchase options:we’ve got a selection that will surprise you.Online: www.nait.ca/onlinestoreWe make shopping easy:By phone: 780.491.3104 Fax: 780.471.1966Online: www.nait.ca/onlinestore | Phone: Email: 780.491.3104 mailorders@nait.ca | Email: mailorders@nait.caVisit the NAIT Bookstore:Visit the NAIT Bookstore: Room X114, 11762 106 Street, Edmonton, ABRoom X114, 11762-106 St. NWEdmonton, AB T5G 2R1n InstItute of AN technology INSTITUTE OF TECHNOLOGY commItted COMMITTED to student TO success STUDENT SUCCESS | www.nait.caww.nait.cav5.1 2011 37