The-Must-Haves-of-a-Successful-Online-Business1

THE MONEY IS IN YOUR E-MAIL LISTThe “bread and butter” of what drives the dolla dolla bills into your bank account isyour one and only….e-mail list.The e-mail list is important, because this will be the people that have said, “Yes, I likeyou, and what you do, and I’m interested enough to put my e-mail so I can keepreceiving information from you, thank you”.Whoa, Nelly. Talk about a warm lead that you may be able to bank on rather thanjust marketing to people you have to convince to want what you sell.Part of a successful online business is to grow that list over time, but that doesn’tmean that you can’t still be successful with a small list to begin with. It’s quality overquantity after all. The people that are on your list that will open your e-mails, readyour blog posts, click on the links on a campaign….well, those are the ones that aremost likely to put their money where their mouth is.But people don’t give out their e-mails and allow you the permission of being in theirinbox for just anything these days. They want to be able to receive value, and to geta taste of what it’s like to work with you.And you’re going to give it to them.My belief is that when you give massive value, you’re going to reap the benefits fromthat exchange. After all, money can be viewed as an exchange, and if people seehow much effort and value you give to your opt-in offers, they’re going to want to seewhat you can do with your paid products or services.So, start thinking about what your ideal client NEEDS and DESIRES to be able to craftup an excellent opt-in that’s going to give them a taste of your genius. Give themsomething that will make them go gaga even before they work with you.Why having an e-mail list and continually growing it is a NON-NEGOTIABLE:• It helps you create relationships with the people that matter most. If they areon your list, they start to know you in a deeper way.• It helps you communicate your offerings, updates, thoughts, and expertise tothem.• Your business appears in their golden inbox, not lost in a social media post orblog post.• Your online business depends on it as you are virtual.• You can start targeting the people that have opened your e-mails or haveclicked on specific links with specific keywords so you know how to market tothem appropriately with other e-mail campaigns.The Must-Haves of a Successful Online Business | www.ScrewTheCubicle.com