The-Must-Haves-of-a-Successful-Online-Business1

WRITING KILLER CONTENT SO PEOPLE FINDYOUI’ve said it earlier on….Content is king. Especially in the online world.Your visibility of your website depends on whether your content is relevant to yourspecific target market of your clients. You’re going to need to get into the heads ofwhat your clients search for to solve their problem or research more about theproblem.Most likely, you’ve been exactly where your ideal clients are. Perhaps years ago.You have once experienced their “pain” of wanting to be hungry enough to solve thisproblem they have. Lucky for them, you have figured out a formula, know how theyfeel, and therefore designed at this point in your life to help them.I have received new clients, requests for interviews and podcasts, and even amagazine cover spread from people finding out about me through my content. AndI’ve never met or even known about them before they contacted me.This is why your Blog is one of the most important things you’re going to have onyour website.For that reason, your blog must:• Have a unique voice to share a message that is relevant that your coreaudience can resonate with.• A purpose of delivering value and service to others.• Have topics and content that is of interest to your audience – you can answerquestions that they may already be typing in on Google.• Be passionate and meaningful. People see through the bullshit thesedays…so if you’re always just blogging about selling them something, theywill lose interest…fast.• Must reach the audience on a personal level. Some of my best blog posts thatwere well received where people e-mail me to tell me directly are the oneswhere I was super vulnerable, raw, and honest. People want to know you’rehuman too, and that builds trust between you and your tribe.How to know what to blog about:Remember when I talked about what PROBLEM you solve? Well within that largerproblem, there also lies little bite-sized problems relating to that big hairy one.One thing I like to do is do a brainstorm on all the problems I can imagine my idealclients facing, feeling, and saying to be able to craft up great topics for a blog post.The Must-Haves of a Successful Online Business | www.ScrewTheCubicle.com