The-Must-Haves-of-a-Successful-Online-Business1

YOUR STORY + MESSAGEWe live in a world where humans want to be able to relate to each other. We cravethat personal connection. We love it when our hearts go all fluttery when we seesomething that touches us (even if it’s those ridiculous cat videos on Youtube). Weare moved by emotion.Whether you want to believe it or not, or are shy about telling your personal story,people are motivated to support you, buy from you, think of you, and are loyal to youbased on whether they resonate with you or not.And guess what? You come with a story. We all do.And yes, you can choose which stories to tell (as long as they’re true). You don’tneed to tell them your dramatic divorce stories when you are marketing your webdevelopment services. But those stories may be useful if you were a relationshipcoach.Why is your story essential?Your story is what makes you unique. Only you have had the sequence of events,experiences, formulas, and insight that is your life story. And your life story so farhas gotten you to make specific decisions, chosen certain doors, therefore alsogiving you insight and learning from those experiences.How are you designed to help based on who you are? What experiences has led youto do what you do? What darkness have you overcome to see the light? Your storycomes with things you overcame or found a solution for. This is essential for yourfuture clients to know and relate to. They will say, “A-ha! He/she has been there. Itrust him/her!People need to know on a deeper level that you get them. Get vulnerable!This then leads me to the secondary thing….what you have discovered due to your lifeexperiences so far.A MESSAGE YOU WANT TO SHAREYour message is the fuel that drives your motivation for your career or business. Thatis, if you’re using your business to impact change and help the world. This is what Ibelieve makes businesses fulfilling and purposeful.This is now not only just a business. It is a calling to do something bigger.Your message is the reason behind why you do what you’re do, and most importantly,it’s also the shared PURPOSE between you and your tribe/clients. There is a “Why”behind your business and career, and with that kind of fire behind your work, youcan’t subconsciously even allow yourself to go back into the cubicle.The Must-Haves of a Successful Online Business | www.ScrewTheCubicle.com