One Smile Issue 9

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A taste of theMediterraneanin the Heart of NelsonOpen daily from 9amfor breakfast, lunch, dinnerand everything in between!Pizza, pasta, salad, steak, seafood, tapas, kebabs,frittata, filo pie, muffins, coffee andlocal and Mediterranean beer, wine and soft drinks.136 Hardy Street, Nelson • Phone (03) 548 8755 • www.cafeolivenelson.co.nz
Get foundon the webers, in that we offer multiple services within thesame system, for one monthly fee.You can:•Create your website•Sell your products online•Create a customer database•Create and send out email newslettersWe know that technical jargon can be daunting,so we’ve made the system easy to use and we’rehappy to answer any questions that you mayhave - fire away!Clare Wadeclare.wade@airsquare.com021 0290 9748www.airsquare.comhttp://www.airsquare.comBy Clare WadeDo you need to get more visitors to yourwebsite? Good internet marketing and searchengine optimisation (commonly abbreviatedto SEO) are crucial. SEO, to put it simply, is theprocess of making your website easier forsearch engines (like Google, Bing and Yahoo)to index. Here are a few basic tips to improveyour website’s SEO:Ensure that your website is accessibleSearch engine ‘bots’ crawl your website for informationthat they can index. There has to be enough relevantcontent on the pages of your website for the search enginesto find; so website pages full of Adobe Flash or imageswon’t be easy for the search engines to index.Choose relevant keywords for your websiteTo choose keywords, think of phrases that people mightuse when searching for your particular product/service onthe internet. Google Ad Words has a keyword tool thatallows you to test the relevance of your keywords. Use yourkeywords throughout your website, especially in page titles.Create good layout and contentThe titles in your website are marked with title tags andsearch engines prioritize them. The title of your websitepages should be clear, concise, compelling.Use sub-headings (marked by tags in the html code)throughout your website to show the hierarchyof information. Use bullet points to summarize information.Your website content should clearly communicate how youcan benefit your clients.Work behind the scenes tooFill in the Meta descriptions of your website’s pages. Writefull sentences, describing the content of the page (includeyour keywords!). Take care to edit the filenames of imagesand PDFs, so that they make sense.Build links to and from your website<strong>One</strong> of the more important factors in SEO is link building:links to your website, within your website and from yourwebsite. Consider links to your website as referrals.Ask business contacts to link to your website from theirwebsites, blogs or social media pages.The following may also help:- Create a YouTube profile; post videos showcasing yourproduct/service- Get involved in relevant online discussion forums- Ask for customer reviews(e.g. on Google Places, Trip Advisor etc.)- List in online directories; several online directories havefree listing options e.g. Hotfrog, Yellow and Finda.Engage in social mediaSocial media is a great way of getting people talking aboutyour business and improving your SEO. Get savvy withTwitter, Facebook, LinkedIn, or Google+.Blog about your business/products/servicesCreating a blog for your business generates fresh contentand makes your website look up to date.Sign up to Google AnalyticsGoogle Analytics is a free tool that allows you to evaluatemany things, including which keywords people are usingto find your site.Try online advertisingTwo options to consider if you have a budgetfor online advertising are Google AdWords(http://adwords.google.com) and Facebook ads(www.facebook.com/business). Both require timeand careful monitoring.www.onesmile.co 33
Page 1 and 2: August/September 2012Issue 09 www.o
Page 3 and 4: $10.99August/September 2012I sue 09
Page 5 and 6: FEATURESWORKING SMILE33 GET FOUND O
Page 7 and 8: I met Sabine Bernert for the first
Page 9 and 10: Olivier Houalet, Amani, NamibiaEuge
Page 11 and 12: Brian Jones, Moholoholo, South Afri
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Page 15 and 16: BroadcastingNetwork ~Unitingmediaan
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Page 23 and 24: Session StructurePossession Games (
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Page 27 and 28: TrialBy Laura RaduenzHere are some
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Page 31: Ask, Share, GiveA website where peo
Page 35 and 36: Success7What peoplethink successloo
Page 37 and 38: “Dreamers allow theirminds to wan
Page 39 and 40: AdvertorialPSYCH-K is the missing p
Page 41 and 42: So when we receive the opportunity
Page 43 and 44: PhotographThere, tucked away in bin
Page 45 and 46: THE EVOLUTIONARY ART JOURNEY OFAndr
Page 47 and 48: Stage 3 ABSTRACT(2000 to present da
Page 49 and 50: Advertoriala combination of improve
Page 51 and 52: But interestingly in a time when we
Page 53 and 54: “What we need is a great big melt
Page 55 and 56: • Be comfortable with long silenc
Page 57 and 58: Imagine yourself sitting in the wor
Page 59 and 60: DesertA highlight in Dubai was my h
Page 61 and 62: $ 7.00Subscribeand get OneSmile del
Page 63 and 64: VALUEVerify your top ten characteri
Page 65 and 66: Derivation:Ulmus from the Celtic
Page 67 and 68: Slippery elm bark powder andmustard
Page 69 and 70: Advertise with usinspire | ignite |
Page 71 and 72: I am not a winter person and enjoy
Page 73 and 74: It’s something all great jazz com
Page 75 and 76: ‘I loved that he was really into
Page 77 and 78: LOVETake as much asyou needLOVELOVE
Page 79 and 80: Mixed VegetableCoconut CurryServes
Page 81 and 82: Do you want your business to look t

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