BUSN 412 Week 5 Quiz (Devry)

Changing product packagingTying-up raw material sources7. Question :The best example of a tactical action that a company might use inresponse to a competitive attack is to:Acquire the competitorTarget the rival's marketsExpand into new geographical areasOffer price discounts and rebates8. Question :The following is not a factor that affects how a competitor willrespond to a competitive attack:The degree of market power and reputation of the company thatinitiated the attackThe resources which are available for a firm to respondHow dependent the competitor is on that industry or particular marketsegmentThe stock market reaction to the initial competitive attack9. QuestionA situation where a company has a high concentration of its businessin a particular industry's market can be referred to as:Market dependenceResource similarityActor's reputation

Competitor's resources10. QuestionThe following argument is an example of ________________: A firmis considering a large price cut on its leading product as a way to gainmarket share. One executive strongly disagrees with the price cut andstates, "We are in the same marketplace as our rivals, and we do nothave any competitive advantages in our cost structure. If we cut prices,our competitors will likely do the same. The end result is that we willall make less money."a hardball strategy whereby competitive actions are not undertakenwithout a clear advantagea weakness strategy that leads a company into constant declinea strategy of forbearancea strategy of co-opetition11. Question :What is the role of opportunity recognition in the new venturedevelopment process?