Annual Report 2011-12

NATIONWIDEA still from winning film“The Kissing Booth”“A purchase made,a till is hummingBronze dials complementingthe deepest chocolate.Money for the workersin fields and in citiesLike sharing in a divineglobal banquet.The product has been chosen,Selected from a radiant rangeof luscious indulgencesPerfected by the passionatehands of thousands.”Extract from My Chocolate Shopby Ruth O’ Sullivan, winner 12-16age groupFrank Cottrell BoyceOur celebration of “nnoboa” did not stopthere. During the year we also collaboratedwith other co-operative owned brands likeKerrygold and Ocean Spray to bring lovelypromotions and prizes to Divine chocolatefans, while raising awareness of differentbusiness and ownership models whichcreated considerable interest.Divine inspirationAs much as we like telling the Divinestory and expressing everything that iswonderful about Divine – we are equallyinterested in how Divine inspires otherpeople. The winner of our Divine FilmCompetition – briefed to capture thefun and cheekiness of Divine – was“The Kissing Booth” created by MariaVouza, Gemma Holdway and KonstantinosVassilaros. Set on a sunny day on the riverside by Tower Bridge, it tells the story ofa young man who has a stall selling kisseswhich is doing quite well, until a rival stallsets up nearby which seems to be takingall his custom ….(you can find out whathappens on youtube).It was thrilling to welcome children’sauthor and scriptwriter Frank CottrellBoyce, who worked with Danny Boyle onthe Olympics opening ceremony, as thisyear’s celebrity judge for the DivinePoetry Competition. The theme “MyChocolate Shop” inspired an outpouringof chocolate fantasy, happiness andreflection which made judging with ourpartners Christian Aid a real joy. You cansee Frank reading the winning poemsaloud on youtube.At the end of the day just the taste ofDivine regularly inspires a hundred tweetsand posts, and we aim to introduce Divineto thousands more chocolate lovers everyyear. You could find us amongst the delightsat Liverpool Food & Drink Festival andRamsbottom Chocolate Festival creatingdelicious treats from Divine, fuellingcyclists at Revolution bike ride aroundLondon, and tempting crowds of passersby at the Thames Festival. Shoppers inScotland, Salford and London also hadthe special opportunity to hear first handabout the cocoa that goes into Divine,and the benefit that goes back to farmers,from Kuapa farmers Elias and Agnes whojoined us for Fairtrade Fortnight.Agnes & Elias showing cocoa pods to customers atPeople’s SupermarketWhen it comes to Chocolate Week, thenational festival of good chocolate Divinehas sponsored from the start, our aim eachyear is to increase the different wonderfulways you can experience the flavours ofDivine and create some unique Divinemoments for chocolate lovers to enjoy.A highlight this year was the incredibleselection of Divine chocolate dim sumcreated exclusively for us at theGrand Imperial Chinese restaurant inVictoria. These beautiful, ingeniousdelicacies were something very special.And so were the mouthwatering poshpud recipes created for us by top TV