Annual Report 2011-12

Looking forwardSophi Tranchell MBE,Managing Director,Divine Chocolate LtdIn the year ahead we are looking forwardto launching some exciting new flavoursand to refreshing the Divine brand tomaximise our impact on shelf and toemphasise our farmer-owned credentials.We will also be working with otherFairtrade companies to develop somedelightful new products that are Fairtradethrough and through and extend Divine’simpact into more farming communities.Divine enables people to be a part of ourvision to create “a world where chocolateis cherished by everyone - cocoa farmers,chocolate lovers and you”. To that end wewill be working with carefully selectedsupporters and partners to create eventsthat engage and inspire in a way thatonly Divine can. “Nnoboa” is as importantto us as it is to Kuapa members.Boys from John Fisher School with Kuapa schoolchildrenTrading Visions is an educational andcampaigning charity set up to build onthe award-winning Fairtrade educationwork undertaken in partnership betweenDivine Chocolate, Comic Relief andKuapa Kokoo.One highlight of 2012 was our ‘Fair Play’tour in collaboration with Dubble andchildren’s author Tom Palmer. We organisedeight events with twenty schools,talking to them about literacy, football,Fairtrade and Ghana.As one teacher said: “Thank you so muchfor inviting our year 6 pupils. They had afantastic time with you and came backbuzzing with enthusiasm.”We continued to develop Pa Pa Paa LIVE,our pioneering educational service forUK schools with videos filmed by youngpeople in Ghana. This year, Pa Pa Paa LIVEexpanded to work with another school,this time in Bayerebon3, a much moreremote, rural cocoa-growing communitythan the first.One of Kuapa Kokoo’s most impressiveachievements is the level of women’sparticipation. Of the 65,000 members30% are women, that is more than 21,000women who know that they have asay in the way the business is run anda share of the Fairtrade premiums.We are supporting Kuapa to developtheir strategy going forward so theycan continue to build on this success.2013 will continue to be a challengingtime for smallholder farmers with cost ofinputs and food going up and the weatherbecome increasingly unpredictable. It ismore important than ever that we supportfamily farmers, ensuring they have themeans to invest in their farms and delivera decent livelihood for their families, sothat they in turn can ensure there isenough food for everyone.We worked with sixth formers fromThe John Fisher School in Purley andComic Relief to produce a series of ‘howto’ video guides explaining the basics offilm making. The sixth form students thentravelled to Ghana to hand over the ‘howto’ guides to the Pa Pa Paa LIVE schools,along with some new filming equipmentthat they had fundraised to buy for them.The quality of the videos that thestudents in Ghana are making hasnoticeably improved, with the studentsnow very much leading on planning,scripting, directing and filming the videos.A highlight for 2012 was a video madefor the UK’s Jubilee celebrations, allabout Ghana’s own royal kingdom, theAsante Kingdom.For more information, please visitwww.tradingvisions.org or contacttom@tradingvisions.org.