Coaching with a Purpose

TTI Performance Systems, Ltd. 5Participants report experiencing a chain of impact in whichimproved decision making, ability to delegate, managementexpertise, self-management and other aspects of performanceimpacts their teams, peers and direct reports, causing favorablebusiness outcomes. Coached employees often experienceimproved communication which then greases the skidsfor better collaboration; and as a result, for example,enjoy better team problem resolution or enhancedcreative innovation. As convincing as these experiences are forthe coachee and those around them, they don’t lend themselves tobeing easily distilled into metrics.A good indicator that coaching participants remain convinced of thevalue coaching returns is that “93% would recommend the type ofcoaching and specific organization that provided the coach.” 6Similarly, “96% of clients indicated that they would repeat thecoaching experience given the same circumstances that lead themthere in the first place.” 7Who Gets Coached?Who gets coached depends on the ‘why’ of coaching atthe organizational level. After all, if a course correction of aremedial nature is needed at the individual or team level to addressspecific problems, the recipients of coaching are already identified.By contrast, a proactive use of coaching in a high-performanceatmosphere starts with an examination of the organization’sstrategy for competitiveness. Simply put, the goal is to improveorganizational results by aligning individual performance withbig-picture strategy. Which company-wide performance goalsabsolutely must be accomplished in order to achieve growth?Who gets coached is determined by identifying the key individualswho can impact organizational goals by hitting their ownperformance targets. Does fulfilling the business’ strategic plancall for accelerating leadership development, assuring successionreadiness, or preparing high potential employees for advancement?The best practice process outlined here also addresses these needs.©2010 Target Training International, Ltd. 102110 Coaching with a Purpose: Is Your Coaching Job Related? | 5