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Hooters South Africa

HOOTERS SOUTH AFRICA - The American Business Journal

HOOTERS SOUTH AFRICA - The American Business Journal

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4 Food & Beverage <strong>Hooters</strong> <strong>South</strong> <strong>Africa</strong>If you’re looking for the perfect spot to catcha game with the guys, start a ladies nighton the town, or enjoy a family brunch ona lazy Sunday afternoon, <strong>Hooters</strong> in <strong>South</strong><strong>Africa</strong> has established itself as the ideal venueto cater to your dining and entertainmentneeds, with a unique All-American twist.If you’ve never been to a <strong>Hooters</strong> restaurant,let me paint you a picture.You walk in to a casual All-American sportsbar are and are greeted by the warm buzz ofchattering patrons and over 20 plasma TVscreens showing you a glimpse of the latestsporting matches. You look around and noticemetal road signs and photos of celebrities andlocal sports heroes peppered across the woodpaneledwalls.You’re greeted and seated by beautiful <strong>Hooters</strong>Girls in hot shorts and white running shoes, grinningand ready to take your orders.And the food, oh the food. Saucy, fall-off-thebonewings, juicy steaks, crunchy curly fries andpints of crisp, cold beer. It’s enough to make youwant to go back for more the next day!Easily one of the most famous casual diningrestaurants in North America, <strong>Hooters</strong> and itsdistinctive branding has proven to be a successfulmodel outside its borders as well and has beenfinding resounding popularity across <strong>South</strong> <strong>Africa</strong>since 2009.“A lot of younger <strong>South</strong> <strong>Africa</strong>ns were familiarwith the brand already through American reality TVand movies,” says Gordon Jestin, chief operatingofficer of <strong>Hooters</strong> <strong>South</strong> <strong>Africa</strong>. “It’s a unique brandand it definitely works.”

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