Hooters South Africa

8 Food & Beverage Hooters South AfricaProud to supply toHooters South AfricaBIGGEST SA TRADING is a family owned and managed alcohol, wine and softdrink wholesaler Distribution Company. We have been trading successfully for 12years. We are contracted distributors for the major liquor , spirit and soft drinkcompanies in South Africa.We focus our supply of liquor, wines and soft drinks predominantly on the onpremise market, this comprises of restaurants, bars, pub, clubs, hotels etc.Contact us at info@bsatrade.co.za | www.bsatrade.co.za2009 after Jestin and his business partner renovatedand re-branded their existing establishmentinto a world-famous Hooters.“When we opened , it was a predominantlymale place to watch sports and we had to goon a marketing campaign to get women andchildren and show it’s a family-friendly restaurant;a neighbourhood restaurant,” explainsJestin. “Luckily we had been in business therefor 15 years, which made networking throughthe community far easier.”Things grew organically from there. South Africantourists visiting Durban got a taste of Hootersand by the time the company opened up its secondstore in the business hub of Johannesburg in2010 (just in time for the World Cup) many peoplewere already familiar with the brand.“The beauty about people in South Africais they’re absolute sports fanatics,” says Jestin.“One thing about the Hooters restaurants here,you’ll never find a better sports viewing restaurantin South Africa. Funnily enough, there was a gapin the market for that.”Due to the positive reception of the All-Americandining experience, Hooters opened up itsthird restaurant in Cape Town in 2011, its fourth