Toyota in Europe
Toyota in Europe - Cologic Know-how in Logistics
Toyota in Europe - Cologic Know-how in Logistics
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
3<strong>Toyota</strong> <strong>in</strong><strong>Europe</strong><strong>Toyota</strong> first began sell<strong>in</strong>g cars <strong>in</strong> <strong>Europe</strong> under an official distributoragreement <strong>in</strong> 1963. S<strong>in</strong>ce then, the company has matured <strong>in</strong>to thelead<strong>in</strong>g Japanese car manufacturer <strong>in</strong> this highly competitive market.<strong>Toyota</strong> has <strong>in</strong>vested over €6 billion throughout <strong>Europe</strong> s<strong>in</strong>ce 1990, andcurrently employs over 55,000 people, both directly and through retailerchannels. <strong>Toyota</strong>’s operations <strong>in</strong> <strong>Europe</strong> are supported by a networkof 28 National Market<strong>in</strong>g and Sales Companies <strong>in</strong> 48 countries, a totalof 3,000 sales outlets, and eight manufactur<strong>in</strong>g plants, with a n<strong>in</strong>thunder construction <strong>in</strong> Russia. As an important player <strong>in</strong> <strong>Europe</strong>, <strong>Toyota</strong>cont<strong>in</strong>ues to grow, both geographically and <strong>in</strong> terms of market share– with the goal of putt<strong>in</strong>g its customers first.<strong>Toyota</strong>’s <strong>Europe</strong>an Head Office<strong>Toyota</strong> <strong>Europe</strong> DesignDevelopment (ED 2 )14 | <strong>Toyota</strong> <strong>in</strong> <strong>Europe</strong>
Change language