Toyota in Europe

7The VehicleLine-upToyota is present in virtually all segments of Europe’s passenger carvehicle market, offering an extensive range of innovative, high-qualityToyota and Lexus vehicles and engines. All are designed and producedto satisfy the varied demands of Toyota’s customers, while deliveringsuperior quality and reliability.Throughout Europe, requirements for mobility are highly diverse and continue to evolverapidly. To respond to the needs of this fast-moving and highly competitive market,Toyota applies its fundamental philosophy of continuous improvement to create carsthat offer the performance and features that drivers want, while providing innovativesolutions to such critical issues as safety, fuel efficiency and the environment.The line-up of products is as broad as the markets they serve, but all models shareone thing: a common identity based on Toyota’s commitment to superior quality,design, driving pleasure and innovation. This commitment is what ensures all Toyotavehicles correspond to the highest expectations of environmental and safety regulatoryagencies, automotive professionals and everyday drivers.46 | The Vehicle Line-up