Toyota in Europe

Toyota’s concernToyota also places great importance on sustainabledevelopment. While Toyota’s manufacturing andmarketing activities already make a contributionto the economic development of Europe byproviding jobs and affordable mobility, Toyota isworking simultaneously to enhance its economic,environmental and social performance to achievethis important objective.As an automobile manufacturer, Toyota has to addresssocietal challenges related to our activities – suchas the use of natural resources, greenhouse gasemissions, climate change, noise, road congestionand road safety. Toyota considers transparency to befundamental to this approach, and therefore regularlypublishes reports on its environmental and socialperformance in Europe, as it does elsewhere aroundthe globe. Toyota’s proactive approach towardssustainable development has clear implications forits internal business practices as well as its socialcontributions. In both areas, environment and roadsafety are key focal points.for quality productsencompasses itsconcern for the qualityof the environment. Fora reputable automakertoday, anything lesswould be short-sightedand self-defeating.Aiming for zero emissionsThe freedom of mobility afforded by the invention of the automobile has led to unprecedented social and economicdevelopment over the past century. But today, these benefits must be weighed against the potential risks to theearth’s environment. For the automobile to remain a positive force for progress, the automotive industry must make theenvironment a priority management issue. Toyota believes that only in this way can automakers successfully meet thechallenges of the future.Sustainability: Economic, Environmental and Social Stewardship | 39