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c r e a t i v e m a c h i n e e m b r o i d e r y o v e r v i e wc r e a t i v e m a c h i n e e m b r o i d e r y d e m o g r a p h i c sc r e a t i v e m a c h i n ee m b r o i d e r y o v e r v i e wCreative Machine Embroidery is the top resource for ideas in machine-based embroidery.Our focused readership is a well-defined target for your advertising: you knowthat you’ll reach a passionate, active group of readers. Consider these facts:Magazine frequency:6 subscription issues per yearTypes of projects featured:How-to articles with concise, step-by-step instructions and photos focusing on project detailsEditorial approach:Projects are designed to inspire readers to make the most oftheir embroidery machines and explore new ideasCurrent Creative Machine Embroidery readership:70,000Sewing activity:Our readers complete an average of 27.5 home décor and garment projects a yearPotential professionals:26% of readers are interested in starting a home embroidery businessPlanned purchases:The average amount planned by readers for the purchase oftheir next sewing/embroidery machine is $4,844As you’ll find when advertising with Creative Machine Embroidery, youare reaching a dedicated audience of embroidery enthusiastsc r e a t i v e m a c h i n ee m b r o i d e r y d e m o g r a p h i c sWe invite you to get to know the Creative Machine Embroidery audience. Here’s a summary ofwho reads our magazine and what motivates them in pursuit of their interests.Average Age ………………………………………………………….............…………………….. 60.5Married ……………………………………………………………………………….............………. 81.2%Attended college ………………………………………………………………………….............. 55.1%Average household income …………………………………………..……………................ $75,300Average years sewing ………………………………………………………………................... 43.1Skill Level:Beginners …………………………………………………………………..…….......... 6%Intermediate ………………………………………………………………….............. 27.3%Advanced …………………………………………..………………………….............. 59.4%Professional ……………………………………………..……………….…............… 12.1%Number of garments constructed in the last year ……..……………...................... 16.6Number of home décor projects completed in the last year ……....................... 10.9Type of home décor projects:Pillows ………………………………………………………………………….............. 70.9%Place Mats/Napkins ……………………………………………………….............. 57.6%Curtains/Drapes …………………………………………………………….............. 51.5%Involved in quilting activity ……………………………………………………….................. 68.5%Interested in starting a home embroidery business …………………..................... 26.1%Plain to buy an embroidery machine next year ………………………....................... 12.1%Average price range of machine ……………………………………………….................... $5,075Number of sewing machines currently owned …………………………..................... 3.2Average price of next sewing machine purchase ……………………….................... $4,844Owns a PC ………………………………………………………………………………...............… 90.9%Accessed Internet in last 30 days ……………………………………………….................. 90.9%P 12 | Creative Crafts Group | sewingsewing | Creative Crafts Group | P 13