CONTENTS - Singapore Tourism Board

ticed by the attractive airfares to Singapore. New Zealand also registered
a positive growth of 8.8%.
The two other regions — Africa and the Americas — registered 10.4%
and 8.7% increases in visitor arrivals respectively. Traffic from USA
was up by a noteworthy 9.7%, leading to a record high number of visitors.
South Africa (+8.8%), the largest market in Africa, also posted
an increase in arrivals.
1.2 Visitor Days
Indonesia, Japan and India — all Asian markets — registered the highest
proportion of visitor days. Visitor days from Indonesia, accounting
for 18.6% of total visitor days, fell by a marginal 0.9%. Although the
arrivals from Indonesia grew (+8.5%), length of stay of visitors from
the market decreased from 3.8 days in 1999 to 3.4 days in 2000. For
Japan, although length of stay of visitors was down by –1.3%, the increase
in arrivals (+8.0%) more than compensated for the decline,
leading to a 6.6% increase in visitor days. India posted a buoyant
growth in visitor days of 21.3%, largely due to the significant increase
in arrivals (+20.1%), while length of stay increased marginally from
5.2 days to 5.3 days. The visitor days from Japan and India constituted
8.8% and 7.5% of total visitor days respectively.
The next major market in terms of visitor days is UK, representing
6.3% of total visitor days. Visitor days from the market were up by
13.4%, contributed by increases in both visitor arrivals (+10.8%) and
length of stay (+2.4%). Australia, however, showed a marginal decline
in length of stay (-0.4%), which dampened the growth in visitor days
Singapore Annual Report on Tourism Statistics 2000
(+9.1%). In the case of USA, visitor days, accounting for 5.6% of total
visitor days, exhibited a good growth of 11.0% due to increases in
both visitor arrivals (+9.7%) and length of stay (+1.2%). The proportion
of visitor days for Australia and USA was 6.2% and 5.6% respectively.
2. PROFILE
2.1 Demographic Characteristics
Male and female visitors grew by similar rates in 2000 — 10.6% and
10.5% respectively. Most of the male visitors were between the ages of
35 and 44, representing 25.6% of total male visitors. The bulk of female
visitors were in a younger age group, with 26.2% of all female
visitors in the age group 25-34.
The average age of visitors to Singapore remained at 38.1 years.
Among the major markets, Germany (42.2 years), USA (41.6 years)
and UK (41.4 years) registered the highest average age. Visitors from
Asian markets were, on average, younger. The average age of visitors
from Philippines, Indonesia and India was significantly lower at 35.2,
35.3 and 35.9 years respectively. Nearly half of all visitors were in the
age bracket of 25-44. Visitors aged 55 and above accounted for a significant
15.9% of total visitors, while young visitors (19 years and below)
made up 10.3% of all visitors to Singapore.