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PlAStICS – AN INtRIGUING lOVE StORy? - PlasticsEurope

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Dr Thomas Roemer<br />

Bayer<br />

MaterialScience<br />

18<br />

Best cases<br />

EcoCommercial building<br />

Climate changes and energy shortages are key global challenges today. The construction industry accounts<br />

for 40 percent of the energy consumption and 30 percent of the greenhouse gas emissions in the world,<br />

mainly caused during the operation of buildings. Therefore, energy efficient construction is a significant<br />

contribution to climate protection, but at the same time leads to cost savings for the operator of the<br />

building. Environmental challenges together with the trend towards further urbanisation are leading to an<br />

increasing demand for sustainable buildings today.<br />

Developing integrated plans and turning them into reality requires an aligned interaction of highly specialised<br />

experts across multiple disciplines. Therefore, Bayer MaterialScience founded the EcoCommercial<br />

Building Programme as an expert network with solutions for the energy-efficient, environmentally friendly<br />

and economical construction of commercial buildings. In managing this network, Bayer MaterialScience as a<br />

raw material supplier takes on an industry integrating role.<br />

Common principle is to initially optimise the energy demand to an environmental and economical optimum.<br />

This includes the design of the building, thermal insulation of the building envelope and energy efficient<br />

building technology. Subsequent follows the coverage of the optimised energy demand with an energy<br />

supply including renewable energies. Based on a smart combination of today readily available technologies<br />

up to 90 percent of the primary energy demand can be saved.<br />

The principles of sustainable construction are global and applicable to any building type, but have to be<br />

adopted locally in order to meet respective energy efficiency, environmental and economic targets and<br />

guidelines. The EcoCommercial Building Programme relates to the need of local adaptation through<br />

involvement of locally present experts with the respective market knowledge. This industry integrating<br />

marketing and development network aims at increasing the penetration of sustainable buildings globally<br />

and hence creating a market pull for the network members’ products as well as gaining and taking up<br />

first-hand innovation impulses.

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