MKT 421 Final Exam Guide 4.pdf
For more course tutorials visit www.uophelp.com 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: A. Selling. B. Advertising. C. Producing and selling. D. Much more than selling and advertis
For more course tutorials visit
www.uophelp.com
1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are
activities a firm should do as part of
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds
they will make, is:
3) According to the text, marketing means:
A. Selling.
B. Advertising.
C. Producing and selling.
D. Much more than selling and advertis
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53) Which of the following statements DOES NOT indicate that a marketing manager is about tomake a serious mistake?54) Identify the incorrect statement about sales promotions.55) Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive informationabout the prices of new and used vehiclesthat anyone can use for free. In light of the availability of this information, what is theresponsibility of consumers to use it?56) Which of the following statements about ethical behavior in business is true?57) The future poses many challenges for marketing managers because: