MKT 421 Final Exam Guide 4.pdf
For more course tutorials visit www.uophelp.com 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: A. Selling. B. Advertising. C. Producing and selling. D. Much more than selling and advertis
For more course tutorials visit
www.uophelp.com
1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are
activities a firm should do as part of
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds
they will make, is:
3) According to the text, marketing means:
A. Selling.
B. Advertising.
C. Producing and selling.
D. Much more than selling and advertis
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having his sales force call on distributors to explain the unique features of the new product, howthe distributors can best promote it, andwhat sales volume and profit margins they can reasonably expect. In addition, Canyonlands isbudgeting 2% of its estimated sales formagazine advertising. This is an example of:44) American Tourister, Inc.—a producer of luggage—is planning to introduce a new productline. The marketing manager is having hersales force call on retailers to explain American Tourister's consumer advertising plans, theunique features of the new luggage, how thedistributors can best promote it, and what sales volume and profit margins they can reasonablyexpect. This is an example of:45) A producer using very aggressive promotion to get final consumers to ask intermediaries fora new product has:46) Which of the following statements about positioning is NOT TRUE?47) Positioning analysis
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