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SUBSTRATO AGRÍCOLA

11-03 Substrato - Departamento de Produção Vegetal - USP

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Top Visual Preference Images<br />

The following are the most preferred signage and wayfinding best<br />

practice imagery. These images will provide guidance in refining the initial<br />

sign design concepts as the signs progress from preliminary to final draft.<br />

Key Themes of Image Preference Ranking:<br />

• Art and artistic elements made of natural materials<br />

• Preference of symbols over text<br />

• Durable, natural materials (preference for steel rather than wood)<br />

• Cost considerations (both install costs and lifecycle/maintenance<br />

costs)<br />

• Legibility is key, especially for maps, but also for entire trail<br />

signage system (should be easy and intuitive to use - lettering<br />

should be large enough to read while moving)<br />

• Hierarchy of trails (am I on the primary trail?)<br />

• Although not signage, artistic benches and trash were among the<br />

top image choices<br />

• Desire for mile markers with an associated map graphic<br />

• Desire for more information about trails on signage (slope, surface<br />

materials, etc)<br />

• Preferred materials: steel, wood, stone (with pops of color)<br />

• Transparency - Ability to see through and around signs (minimize<br />

visual weight)<br />

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10<br />

South Suburban Parks & Recreation Community Feedback and Design Direction

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