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OLD PARLIAMENT HOUSE ANNUAL REPORT

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44<br />

<strong>REPORT</strong> CASE STUDY: ON PERFORMANCE<br />

MUSEUMNEXT 2012 CONFERENCE<br />

<strong>OLD</strong> <strong>PARLIAMENT</strong> <strong>HOUSE</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 2011-12<br />

MUSEUMNEXT 2012<br />

CONFERENCE<br />

MuseumNext is a series of international forums<br />

for debating the future of museums, with a<br />

particular focus on the role of technology. At the<br />

MuseumNext 2012 conference, held in Barcelona,<br />

Spain, in May 2012, more than 340 museum and<br />

gallery workers from 30 countries came together<br />

to share ideas and projects.<br />

Ms Glenda Smith, Manager, Learning and<br />

Interpretation, presented a paper on behalf of the<br />

museum. Entitled Interactive Learning Trails: An<br />

RFID Success Story, the presentation showcased<br />

the school programs that incorporate radio<br />

frequency identification (RFID) technology in the<br />

museum’s exhibition spaces. It talked about the<br />

collaboration between museum educators and<br />

software programmers to enable the creation of a<br />

rich and engaging experience based on social and<br />

democratic learning principles.<br />

Common themes around the question of how<br />

to best use limited resources were developing<br />

partnerships; focusing on areas of expertise and<br />

specialist knowledge; and linking to what others<br />

are doing, rather than reinventing it.<br />

The opportunity to listen and talk with colleagues<br />

from institutions as diverse as the Tate, the<br />

Smithsonian, the Museum of Modern Art and the<br />

Rijksmuseum, among others, was an invaluable<br />

learning and networking experience.<br />

The open discussion following the presentation<br />

ranged from software operational issues to<br />

evaluating learning. It was evident that, although<br />

RFID technology is being used in other museums,<br />

the museum’s application of the technology to<br />

the strong learning principles that underpin its<br />

program was unique.<br />

Other sessions at the conference focused on topics<br />

such as:<br />

• ensuring that social and digital media strategies<br />

align with the organisation’s mission, objectives<br />

and business plan<br />

• inviting the community to contribute to content<br />

development and curatorship through crowd<br />

sourcing<br />

• evaluating online programs<br />

• using augmented reality technology in cultural<br />

institutions.

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