Paralia – Katerini, Greece, or how dramatic can changes be in the ...

How dramatic can changes be in the continuously evolving tourist destinations 397
with continuously increasing figures relating to the purchase of vessels, according to the
press.
Several actions could take place throughout the year in order to lengthen the short
season. A Balkan carnival could be established and people who come during the
summer could come during the winter in order to join in the celebrations. The same
could happen during Easter, or during the Christmas period. Several festivals held by
the municipal authorities could attract tourists. Those festivals could be spread
throughout the settlements of the municipality, in order to help people from other areas
to participate in the tourist activities. That could also happen in cooperation with the
municipality of Katerini. Further studies could reveal more strengths and opportunities
for the dipole “Katerini and Paralia”.
The essence of cheap cosmopolitanism dominates Paralia. It is certain that the
provision of amusement in a place (e.g. Las Vegas) leads to the dominance of neon in
the facades of the buildings. Taking that for granted, it means that the control of local
authorities over the illegal labels industry is crucial.
As well as these actions, which could lead to the successful attraction of tourists
throughout the year, several kinds of incentives should be given to the owners of
apartments that have no central heating, in order that they install it. Such actions, in
combination with the revamping of old apartment buildings, might lead to the attraction
of people from Katerini, who could come and live throughout the year in Paralia. The
urban plot will be revitalised in this way and several illegal phenomena such as
prostitution, which is being accelerated by the provision of cheap apartments, might be
decreased. It is certain that, in several cases in urban centres throughout the world,
various strategies have been used in order for local societies to recover depressed
areas from criminals, etc. One very popular strategy, as is pointed out by Gospodini
(2005, p. 143), is the development of cultural facilities, combined with the development
of new businesses premises. The use of high-end architecture makes the marketing of
the new development easier. The same strategy could be used in Paralia, due to the
total absence of cultural facilities. The development of a new core, consisting of a fishing
or an Asia Minor museum, combined with premises for several industries that are
supportive to tourism, could act as a catalyst for the successful incorporation of Paralia’s
urban plot into those areas which are inhabited during the whole year.
Long-term targets for the destination should be the lengthening of tourist season and the
spread of tourist activities into the internal areas of the municipality, in order to have a
mixed local economy and not an informal zoning of activities. Furthermore, the
pressures of developers for the development of new hotels in the area are tremendous,
especially after the beginning of the upward trend of the destination.
The promotion campaigns on the part of the central administration do not seem to
incorporate places such as Paralia. On the other hand, images from places such as the
Discussion Paper Series, 2007, 13(17)