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The leading bookshop ordering management ... - Gardners Books
The leading bookshop ordering management ... - Gardners Books
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MY<br />
MY<br />
VOUCHER<br />
MY<br />
VOUCHER<br />
first class service, innovative technology<br />
Customers<br />
Customers are the lifeblood of your business. Gardlink maintains<br />
and collates a database of your customers. Not only does this<br />
represent a time saving convenience when placing orders,<br />
but ultimately offers possibly the most targeted marketing<br />
opportunities to you. It collects customer details including<br />
addresses, phone numbers and email addresses, as well as<br />
ordering history and interests, providing you with the opportunities<br />
to create customised promotions.<br />
VOUCHER<br />
MY<br />
LOCAL<br />
LOYALTY<br />
REWARDS.<br />
LOCAL<br />
LOYALTY<br />
REWARDS.<br />
VOUCHER<br />
Dear customer<br />
Thank you for signing up to our ‘Local Loyalty Rewards.’ loyalty scheme.<br />
Attached to this letter you will find your privilege card, which you‘ll need to sign, remove and laminate<br />
as per the instructions below. Use this card every time you spend £10 or more at John Smith Books<br />
and you’ll receive 1 point. For every 10 points you accumulate you’ll receive a £5.00 voucher! It’s as<br />
simple as that.<br />
The ‘Local Loyalty Rewards.’ card is a great loyalty<br />
scheme which rewards you when using the privilege card<br />
on a regular basis in your local book shop.<br />
JohnSmith<br />
B O O K S<br />
17 Random Street<br />
Anytown<br />
East Nowhere<br />
AB12 C34<br />
Tel: 01234 567 890<br />
email: john@jsbooks.co.uk<br />
www.jsbooks.co.uk<br />
As your local bookshop we can offer you an unparalleled range, with access to over 2.5 million<br />
books, 45,000 DVDs and Blu-ray discs, and 80,000 eBooks. For any titles we don’t carry in stock<br />
we can offer you a next day delivery service to either the shop or your home address.<br />
Thanks again for your custom, we look forward to seeing you very soon!<br />
Loyalty<br />
Gardlink offers you the ability to run a totally integrated customer<br />
loyalty card scheme in your shop. You can create your own or<br />
make use of the “local loyalty rewards” scheme operated by<br />
Gardners Books, providing ready-made cards, vouchers and<br />
POS material.<br />
The feature is fully customisable, allowing you to set your own<br />
point values and voucher triggers. All details are recorded<br />
within the system and are available at the touch of a button for<br />
incorporating into your customer database for any<br />
marketing purpose.<br />
A comprehensive range of reports are available for you to track<br />
points and vouchers issued and redeemed.<br />
This professionally produced material is available to you via<br />
Gardners Books at a heavily subsidised price, allowing you<br />
to issue credit card sized cards to your customers and obtain<br />
supporting point of sale material.<br />
Kind regards<br />
John Smith Books<br />
JohnSmith<br />
SIGNATURE<br />
B O O K S<br />
17 Random Street<br />
Anytown<br />
East Nowhere<br />
AB12 C34<br />
LOCAL<br />
LOYALTY<br />
REWARDS.<br />
Tel: 01234 567 890<br />
email: john@jsbooks.co.uk<br />
www.jsbooks.co.uk<br />
INSTRUCTIONS FOR CARD LAMINATION:<br />
1. SIGN PRIVILEGE CARD ON SIGNATURE STRIP.<br />
2. GENTLY REMOVE PRIVILEGE CARD FROM LETTER.<br />
3. FLIP THE CARD OVER AND PLACE BACK ONTO THE<br />
CLEAR FILM AREA.<br />
4. CAREFULLY PUSH THROUGH AND THE CARD WILL<br />
LAMINATE ON THE SIGNATURE SIDE.<br />
‘Local Loyalty Rewards’ scheme by Gardners Books<br />
My Privilege Card<br />
www.gardners.com
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