Android Advisor Issue 17 - 2015 UK.pdf
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But Google is much more<br />
than a search engine company,<br />
and co-founders Sergey Brin<br />
and Larry Page's dreams are<br />
bigger than the web. They<br />
want to expand their views,<br />
invest in research, bring about<br />
new inventions and contribute<br />
to human progress.<br />
Many investors and customers<br />
might wonder why a search engine company<br />
is interested in making smart contact lenses,<br />
for example. However, with the creation of<br />
a new umbrella company, Alphabet, Brin and<br />
Page’s dream might become true.<br />
Rather than Google owning lots of little<br />
companies that have little in common with each<br />
other, a slimmed down Google will sit alongside<br />
those companies as a wholly owned subsidiary<br />
of new parent company Alphabet. Alphabet will<br />
be headed up by Brin and Page, as President<br />
and CEO respectively, while Sundar Pichai will<br />
take over as CEO of Google.<br />
Alphabet will gather innovative ventures that<br />
focus on development and new technologies.<br />
The companies will finally be free from Google’s<br />
search stigma, and the co-founders will be able to<br />
manage more effectively the disparate areas.<br />
What will Alphabet do?<br />
Alphabet is going to allow Google’s co-founders<br />
to realise their ambitions. Page and Brin want to<br />
explore innovative sectors, leaving a mark in human<br />
history, and Alphabet will be their control tower.<br />
4 ANDROID ADVISOR • ISSUE <strong>17</strong>
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