ASHFORD BUS 402 Week 5 Assignment Final Case Study and Strategic Plan (Starbucks).pdf
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<strong>ASHFORD</strong> <strong>BUS</strong> <strong>402</strong> <strong>Week</strong> 5 <strong>Assignment</strong> <strong>Final</strong> <strong>Case</strong> <strong>Study</strong> <strong>and</strong><br />
<strong>Strategic</strong> <strong>Plan</strong> (<strong>Starbucks</strong>)<br />
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Focus of the <strong>Final</strong> Paper<br />
Read the <strong>Starbucks</strong>’ Global Quest 2006: Is the Best Yet to Come? case<br />
provided in the Course Materials section of your course shell. From the<br />
perspective of an executive with the firm, prepare a ten- to twelve- page,<br />
three-year strategic management proposal to Starbuck’s managing board<br />
of directors. Your proposal must be future-oriented <strong>and</strong> include an<br />
economic assessment, marketing assessment plan, a financial plan, an<br />
organizational structure recommendation, <strong>and</strong> supporting rationale. Use<br />
non-course materials to support your contentions <strong>and</strong> incorporate prorata<br />
financial statements <strong>and</strong> supporting documentation. Use APA style<br />
<strong>and</strong> submit your proposal to the instructor by the last day of class.
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