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Acclaim for THE LEAN STARTUP

The Lean Startup: How Today's Entrepreneurs Use Continuous ...

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Start Your Engines<br />

Most of the decisions startups face are not clear-cut. How often<br />

should you release a product? Is there a reason to release weekly<br />

rather than daily or quarterly or annually? Product releases incur<br />

overhead, and so from an eciency point of view, releasing often<br />

leaves less time to devote to building the product. However,<br />

waiting too long to release can lead to the ultimate waste: making<br />

something that nobody wants.<br />

How much time and energy should companies invest in<br />

infrastructure and planning early on in anticipation of success?<br />

Spend too much and you waste precious time that could have been<br />

spent learning. Spend too little and you may fail to take advantage<br />

of early success and cede market leadership to a fast follower.<br />

What should employees spend their days doing? How do we hold<br />

people accountable <strong>for</strong> learning at an organizational level?<br />

Traditional departments create incentive structures that keep<br />

people focused on excellence in their specialties: marketing, sales,<br />

product development. But what if the company’s best interests are<br />

served by cross-functional collaboration? Startups need<br />

organizational structures that combat the extreme uncertainty that is<br />

a startup’s chief enemy.<br />

The lean manufacturing movement faced similar questions on the<br />

factory oor. Their answers are relevant <strong>for</strong> startups as well, with<br />

some modifications.<br />

The critical rst question <strong>for</strong> any lean trans<strong>for</strong>mation is: which

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