Acclaim for THE LEAN STARTUP

Way by Jeffrey Liker.
Chapter 12. Innovate
1. Jerey Liker, John E. Ettlie, and John Creighton Campbell,
Engineered in Japan: Japanese Technology-Management
Practices (New York: Oxford University Press, 1995), p. 196.
2. For one account, see PC Magazine’s “Looking Back: 15 Years of
PC Magazine” by Michael Miller, http://​www.​pcmag.​com/​
Chapter 10. Grow
1. The Hotmail story, along with many other examples, is recounted
in Adam L. Penenberg’s Viral Loop. For more on Hotmail, also
see http://​www.​fastcompany.​com/​magazine/​27/​neteffects.​html
2. For more on the four customer currencies of time, money, skill,
and passion, see http://​www.​startuplessonslearned.​com/​2009/​
12/​business-​ecology-​and-​four-​customer.​html
3. http://​pmarca-​archive.​posterous.​com/​the-​pmarca-​guide-​to-​
startups-​part-​4-​the-​only
4. This is the lesson of Georey Moore’s bestselling book Crossing
the Chasm (New York: Harper Paperbacks, 2002).
Chapter 11. Adapt
1. Toyota Production System: Beyond Large-Scale Production by
Taiichi Ohno (New York: Productivity Press, 1988).
2. For more on Net Promoter Score, see http://​www.​
startuplessonslearned.​com/​2008/​11/​net-​promoter-​score-​
operational-​tool-​to.​html and The Ultimate Question by Fred
Reichheld (Cambridge, Mass.: Harvard Business Press, 2006).
3. Information about QuickBooks comes from interviews conducted
by Marisa Porzig.