A Strategic Plan for Unity College

Goal 3
Maximize visibility and esteem of the College.
Unity College must increase its brand awareness and differentiate itself from
competitor institutions. In light of this necessity, the college will execute
several changes to marketing and external communications in order to
enhance the profile of Unity College across a full range of both internal and
external audiences. The public will see Unity College as a unique integrator
of the liberal arts and sciences, and a source of sustainability-minded 21stcentury
leaders and problem-solvers. We will couple the existing power of
the Unity College brand with a
broad range of marketing activities.
Unity College is populated with
faculty, staff, and students well
positioned to make advances in
sustainability science. However, we
must improve our ability to
communicate student and faculty
work to a broader
audience,particularly prospective
students and donors. This work
will begin with careful assessment
of our current brand position in
the higher education marketplace
and incorporate subsequent
adaptation to meet new
opportunities.
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