A Strategic Plan for Unity College

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Goal 5 Create and enhance revenue streams. Unity College is significantly tuition dependent. This is unsustainable given the new realities of the higher-education marketplace. It is imperative to create new revenue streams and enhance existing revenue streams. Falling enrollments, inadequate salaries, aging infrastructure, and inconsistent strength in academic programming all affect the image and reputation of Unity College. Increasing revenues will be necessary to stabilize the financial situation for the college and grow college pride, reputation, and success. The college will implement five objectives for new revenue and three objectives for enhancing existing revenue streams. We understand the importance, when undertaking new initiatives, of being willing to terminate unsuccessful efforts, evaluate the progress of each initiative and objective, “report out” progress and roadblocks to stakeholders on a regular basis, and tie each goal to clear budgetary lines and authority. To achieve this goal, Unity College will: Objective 1: Develop online and distance education a) Develop the infrastructure to teach via online and distance-education formats b) Acquire a Learning Management System appropriate for on-campus and online use c) Target viable programs for online courses d) Create domestic and international course work targeted for certificate programs, continuing education credits, and hybrid classes. e) Consider compensating faculty to develop online courses. Objective 2: Attract international students a) Increase the diversity and global exposure of our students b) Attract resident international students with the help of an international recruitment consultant c) Recruit online international students from countries where a US degree is considered more valuable than a local degree d) Break into the international online market using “course trades,” partnerships, and existing contacts e) Select online international courses that are conducive to summer face-toface visits by students 14
Objective 3: Develop summer programming a) Use the college campus more productively during the summer b) Offer courses to both international and domestic students on the Unity campus during the summer months c) Develop a variety of courses for summer programming, including hybrid courses, certificate courses, specialty courses (such as returning veteran courses), workshops, and executive seminars d) Select summer partnerships with central Maine seacoast organizations Objective 4: Create graduate programs a) Create mission-oriented graduate programs as a new revenue source b) Create a Professional Science Masters program in environmental science, sustainability, or climate-change studies c) Achieve certification for the graduate program within 18 months Objective 5: Develop partnerships a) Create articulations and partnerships for student recruiting, online education, summer programs, and stronger academic programs b) Partner internationally to “trade” online courses and partner domestically to offer certificate programs, executive seminars, and workshops c) Work with others to create an international reputation for the study and practice of sustainability science Objective 6: Strengthen academic programs a) Enhance at least five high-enrollment degree programs b) Eliminate or restructure lowenrollment majors c) Improve campus animal facilities to support several programs d) Add new faculty to select programs or new programs that will create program strength and/or increased student enrollment e) Encourage classroom teaching that will be innovative and effective, such as “inverted” or “flipped” pedagogy that makes content available outside of class, and face-to-face time used for hands-on and experiential education Objective 7: Restructure advancement/development a) Focus the Office of Development on alumni and development only, with the goal of raising money b) Evaluate new revenue potential within the Development Office, such as a comprehensive campaign or the reinstatement of the fishing derby Objective 8: Restructure admissions a) Dissociate marketing efforts and the College website design and maintenance from admissions b) Focus the Admissions Office on admissions and enrollment only, with the goal of recruiting 600 traditional students (not including online students) c) Investigate new regional areas of recruitment and assign staff to service those areas as appropriate 15
Page 1 and 2: A Strategic Plan for Unity College
Page 3 and 4: A STRATEGIC PLAN FOR UNITY COLLEGE
Page 5 and 6: The Mission of Unity College Unity
Page 7 and 8: Enrollment More than ever, Unity Co
Page 9 and 10: e) Diversify the teaching in genera
Page 11 and 12: Objective 2: Student life a) Develo
Page 13 and 14: To accomplish this goal, Unity Coll
Page 15: Objective 2: Improve overall visibi

A Strategic Plan for Unity College

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