MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper/Uoptutorial
Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: • List objectives for the PR Campaign. • Identify the organization’s publics. • Identify the risks in the strategy. • Write a media release and create a media distribution list for themedia release. • Develop a tactical plan utilizing at least five of the following PR tools: o Event planning o Open house o Press conference o Community event o Sponsorship o Corporate newsletter—internal or external o Direct mail o Internet or intranet o Promotional items o Promotions—sweepstakes o Spokesperson • Evaluate the business implications of your PR Campaign. Format your paper consistent with APA guidelines.
Resources: University Library, Internet
Write a 1,250- to 2,000-word paper in which you recommend
strategies to build media relations and generate publicity for the
organization selected in Learning Team Meeting One. Address the
following in your Strategy Paper:
• List objectives for the PR Campaign.
• Identify the organization’s publics.
• Identify the risks in the strategy.
• Write a media release and create a media distribution list for themedia release.
• Develop a tactical plan utilizing at least five of the following PR
tools:
o Event planning
o Open house
o Press conference
o Community event
o Sponsorship
o Corporate newsletter—internal or external
o Direct mail
o Internet or intranet
o Promotional items
o Promotions—sweepstakes
o Spokesperson
• Evaluate the business implications of your PR Campaign.
Format your paper consistent with APA guidelines.
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<strong>MKT</strong> <strong>438</strong> <strong>Week</strong> 3 <strong>Team</strong> <strong>Assignment</strong> <strong>Public</strong> <strong>Relations</strong> <strong>Campaign</strong> <strong>Strategy</strong><br />
<strong>Paper</strong><br />
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Resources: University Library, Internet<br />
Write a 1,250- to 2,000-word paper in which you recommend<br />
strategies to build media relations and generate publicity for the<br />
organization selected in Learning <strong>Team</strong> Meeting One. Address the<br />
following in your <strong>Strategy</strong> <strong>Paper</strong>:<br />
• List objectives for the PR <strong>Campaign</strong>.<br />
• Identify the organization’s publics.<br />
• Identify the risks in the strategy.<br />
• Write a media release and create a media distribution list for themedia release.<br />
• Develop a tactical plan utilizing at least five of the following PR<br />
tools:<br />
o Event planning<br />
o Open house<br />
o Press conference<br />
o Community event
o Sponsorship<br />
o Corporate newsletter—internal or external<br />
o Direct mail<br />
o Internet or intranet<br />
o Promotional items<br />
o Promotions—sweepstakes<br />
o Spokesperson<br />
• Evaluate the business implications of your PR <strong>Campaign</strong>.<br />
Format your paper consistent with APA guidelines.
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