MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary/Uoptutorial
Resources: the simulation Managing a Crisis Using PR located on the student website. Complete the simulation. Write a 600- to 900-word summary answering the following questions: • What does proactive planning mean? • What feedback mechanism would you develop in this situation? • What is an ineffectual way of deploying this plan? Provide some examples of what not to do in this situation. • When do you need a proactive crisis management plan? • When do you utilize reactive crisis management? What role does PR play in reactive crisis management? Format your summary consistent with APA guidelines.
Resources: the simulation Managing a Crisis Using PR located on
the student website.
Complete the simulation.
Write a 600- to 900-word summary answering the following
questions:
• What does proactive planning mean?
• What feedback mechanism would you develop in this situation?
• What is an ineffectual way of deploying this plan? Provide some
examples of what not to do in this situation.
• When do you need a proactive crisis management plan?
• When do you utilize reactive crisis management? What role
does PR play in reactive crisis management?
Format your summary consistent with APA guidelines.
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<strong>MKT</strong> <strong>438</strong> <strong>Week</strong> 5 <strong>Individual</strong> <strong>Assignment</strong> <strong>Managing</strong> a <strong>Crisis</strong> <strong>Using</strong> <strong>PR</strong><br />
<strong>Simulation</strong> <strong>Summary</strong><br />
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Resources: the simulation <strong>Managing</strong> a <strong>Crisis</strong> <strong>Using</strong> <strong>PR</strong> located on<br />
the student website.<br />
Complete the simulation.<br />
Write a 600- to 900-word summary answering the following<br />
questions:<br />
• What does proactive planning mean?<br />
• What feedback mechanism would you develop in this situation?<br />
• What is an ineffectual way of deploying this plan? Provide some<br />
examples of what not to do in this situation.<br />
• When do you need a proactive crisis management plan?<br />
• When do you utilize reactive crisis management? What role<br />
does <strong>PR</strong> play in reactive crisis management?<br />
Format your summary consistent with APA guidelines.