media kit

media kit 2012

Letter from our publisher
Welcome to Home Energy!
Manufacturers, distributors, trainers, and certifying bodies make up a large
portion of Home Energy’s marketing partners. Since 1984 we’ve worked
together to build their businesses, and we look forward to working with you!
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and weatherization contractors—thought leaders in the home performance arena.
In 2011 we re-launched HomeEnergy.org with a new design that offers your company
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redesigned site has more than 18 years worth of groundbreaking residential building
kate henke
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We understand that marketing dollars are tight and have designed this media kit to
let you know the basics. We can work with your budget to design a program that suits
your needs and ensures your marketing dollars are spent wisely. With that in mind, we
have not raised our print rates for 2012.
We look forward to serving your business needs as we continue to attract readers
with our mix of fresh, informative, and newsworthy content.
Best wishes,
Tom White
Publisher
2

SRC/DUMONT & A SOC.
9 Home.
MAY/JUNE 2011 Vol. 28 No. 3
E3/NORCAL
PROCTOR ENGIN ERING
by Blaine Fox
and Creating Healthy
Manufactured Homes
Building Code
12 Combustible-Gas
Leak Detectors
Continuous Insulation
22 Retrofit Is In
Prefab(ulous) Homes,
The New Wave of Water
Heaters, and Leading the
Energy Charge
62 Advertiser Index
www.homeenergy.org 1
REBUILDING TOGETHER
TRENDS
and make it as energy efficient as a brandnew
dwe ling?
homes being built.
to work with existing stock.”
surface creates an air ba rier.
energy efficiency.
A two-family home before retrofit.
could get in.
thicker exterior.
air being vented out.
30% less.
house, ready to accept siding.
ACH50 calculations. These calculations reflec
the amount of air leakage in the building
envelope.
can be purchased in bulk.
air ba rier.
conditioning.
fossil fuels.
retrofit
2012 Editorial Calendar
Jan/Feb 2012
▪ All R-Values Are Created Equal—Wrong!
▪ Whole-House Approach with a Half-
Monitoring Results for
the Factor 9 Home
T
BY ROB DUMONT
House Wallet
▪ Drill & Fill Materials and Techniques
Ad Space Reservation 11/3
Distribution at Energy Design, RESNET,
Better Buildings (Chicago, The Dells), ACI
Regionals
March/April 2012
▪ Case Studies and Recommendations for
Multifamily EE Programs
▪ HPwES Contractor Round Table
▪ NASCSP Weatherization and Health
Initiative
Ad Space Reservation 1/12
Distribution at the ACI National Conference
May/June 2012
▪ Sidewall Insulation Tips and Techniques
▪ How to Pick the Right Water Heater
▪ Heat Pump Water Heater Study
Ad Space Reservation 3/8
Distribution at ACEEE Hot Water Forum,
Energy Outwest
July/August 2012
▪ Mini-Split Systems for an Efficient
Future
▪ Community Energy Challenges
▪ ADDIE-Based Building Science
Curriculum
Ad Space Reservation 5/10
Distribution at ACEEE Summer Study
he Factor 9 Home is a singlefamily
residence located
in Regina, Saskatchewan,
Canada. It was built in
2007 as a demonstration
home through the sponsorship
of the Canada Mortgage
and Housing Corporation (CMHC),
Natural Resources Canada (NRCan),
the Saskatchewan Research Council,
The Factor 9 Home.
and other stakeholders. Regina is located in a cold climate at 50°
latitude, just north of North Dakota. It has about 10,200 heating
degree-days per year.
The Factor 9 Home was designed to use 90% less energy per
square meter of floor area than the average existing home in
Saskatchewan (circa 1970), and to use 50% less water than a conventional
home. The resulting energy target was 2.79 kWh/ft 2 (30 kWh/
m 2 ) per year of total purchased-energy consumption, and the water
use target was about 8,830 cubic feet (250 cubic meters) of water per
year. Both targets assume a house with four occupants.
The homeowners, who paid for the construction, wanted
to live in an energy-efficient, water-efficient, and very durable
home. The energy and water efficiency features are described
below. For durability, the family chose upgraded asphalt shingles,
brick exterior siding, and a concrete-piling foundation—
instead of traditional strip footings—for the highly expansive
clay soils under the house, and wood-frame windows with
exterior metal cladding. There are four people in the family:
two adults and two children under ten years. One of the adults
runs a company in Regina—Pan-Brick—that produces an
R-12.9 insulating brick siding that is marketed in Canada and
Japan. Pan-Brick was used for cladding on the Factor 9 home,
which was completed in April 2007.
The Factor 9 Home was designed
to use 90% less energy than the
average home in Saskatchewan.
To see if our performance goals were met, NRCan and CMHC
funded the monitoring of th energy and water use in the Factor
9 Home for a one-year period ending in May 2008. A number of
indoor air quality (IAQ) indicators were also measured.
We insta led a low-cost whole-house electrical monitoring
device ca led The Energy Detective to provide instantaneous
feedback to the occupants on their electrical use and to help
them use energy wisely. The readout device was placed in the
kitchen, where family members could easily read it.
ENERGY AND WATER EFFICIENCY FEATURES
The house features a very energy-conserving envelope, with an
insulation level of R-80 in the attic, R-41 on the above-grade
wa ls, and R-44 on the basement wa ls. A l of the wa ls are made
of structural insulated panels (SIPs). The R-value in the abovegrade
wa ls is a combination of R-28 for the SIPs and R-12.9
from Pan-Brick insulating brick siding for the R-41 total. A the
rim joist, the insulation level is R-27. The building is we l sealed,
with a measured airtightness level of 1.2 ACH 50 , which is tighter
than the Canadian R-2000 standard of 1.5 ACH 50 .
Most of the windows in the house face south, capturing the
sun’s energy in the winter to help hea the interior. In the summer,
the few east- and west-facing windows limit heat gain. The
The exterior wa ls of the Factor 9 Home were built with structural
insulated panels (SIP).
roof overhangs on the south side of the house limi the amount
of solar energy that strikes the south windows in the summer.
On the south wa l of the house, 220 square feet (20.4 square
meters) of solar panels provide space heating and water heating
for the Factor 9 Home. The heat is transferred from the
solar panels to a 621-ga lon (2,350-liter) hot-water storage tank
in the basemen that is a recycled unit from a former brewery.
A mixture of propylene glycol and water is used to transfer the
heat from the solar panels to the storage tank. A fan coil with a
brushless DC motor is used to distribute the space heating.
The house was designed so that the passive-solar heating
would provide more than 40% of the total annual space-heating
requirement. The solar panels provide part of the domestic water
heating and a good portion of the space heating requirement.
The Factor 9 Home features a drainwater heat exchanger to preheat
domestic hot water before it enters the solar storage tank.
An instantaneous electric heater provides the auxiliary energy
needed for domestic water heating.
To provide mechanical cooling in the summer, a network of
plastic pipes was insta led in 22 of the 33 concrete pilings supporting
the foundation, in order to extract cooling from the ground;
the approximate annual ground temperature at the base of the
pilings is about 41°F (5°C). The water in the plastic pipes can provide
space cooling for the house. The same fan coil used for space
heating is also used for space cooling. Manua ly operated valves
switch from the space-heating to the space-cooling mode.
A heat recovery ventilator (HRV) recovers heat from the air
exhausted from the bathrooms, kitchen, and laundry room. The
incoming fresh air is preheated by the HRV before it enters the
return side of the fan coil that distributes heat from the large
water storage tank. The special unit has DC fan motors with low
electric consumption. Two different heat-exchange cores are
used, one with plastic plates and one with treated paper plates.
The latter wi l a low moisture in th exhaust air to be recycled
back into the home in the winter, when the indoor air tends to
be too dry.
40 Home Energy | September/October 2010 www.homeenergy.org 41
BOTH IMAGES: SRC/DUMONT & A SOC.
On the south wall of the house solar panels provide space heating and water heating for the Factor
Energy-efficient CFLs and an Energy Sta refrigerator, freezer,
clothes washer, and dishwasher are insta led in the house.
Rainwater and melted snow water runoff from the roof are
stored in two 9,500-liter tanks in the crawl space beneath the
basement floor. This nonpotable water is used for ultra low-flow
toilets and landscaping. Landscaping was designed to reduce the
need for water. Faucets are aerated, showerheads are low flow, and
the dishwasher and clothes washers are low-flow models.
MEASURED PERFORMANCE
Annual Energy Consumption (kWh/m 2 )
Figure 1. Comparison of annual purchase energy consumption of a typical 1970
Regina Home with the Factor 9 Home.
Annual Purchased Water Consumption (m 3 )
Sept/Oct 2012
▪ Insulating Masonry Walls
▪ Hot Water Distribution in Multifamily
Buildings
▪ Central Exhaust Systems in Multifamily
Buildings
Ad Space Reservation 7/12
Distribution at NASCSP, EEBA, ACI Regional,
NCAF
Nov/Dec 2012
▪ Deep Energy Retrofits
▪ Fixing Wet Crawl Spaces and
Basements
▪ Phased Retrofit for Deep Energy
Reduction
Ad Space Reservation 9/13
Jan/Feb 2013
▪ QA in the Home Performance Industry
▪ Clean Energy Works, Oregon
▪ Online Marketing Strategies
Ad Space Reservation 11/1
Distribution at Energy Design, RESNET,
Better Buildings (Chicago, The Dells),
ACI Regionals
new construction
Figure 2. Comparison of the annual purchased water consumption of a typical
Regina Home with the Factor 9 Home.
30 Successful
Warm-Weather
Infrared Inspections
by Ma t Schwoegler
While infrared cameras are
relatively easy to operate, it is the
task of interpreting the image that
turns ou to be the most cha lenging
aspect of this technology.
38 Air Conditioning
Best Practices
by Joe Kuonen and Jim Bergmann
Recent studies of charge and
airflow revealed that as many as
eight out of ten A/C systems have
inco rect airflow, and seven out of
ten systems have inco rect charge.
Potential savings from correcting
these deficiencies are substantial.
44 If You Build It,
They Will Come…
But Wi l They Buy?
by Stephanie Thomas-Rees, Todd
Louis, and Ken Fonorow
With few banks loaning money and
a more competitive market, how
can high-performance new-home
builders marke their homes? Here
are some success stories.
O
ne of the most frequently asked
questions that I get when I teach
building science courses is, “What
equipment should I buy to get started in this
business?” There is no question that ge ting
started takes a big investment in tools, and
there are more and better
tools availabl every
day. This magazine
provides a unique resource
into how to use
the tools. The column
is aimed at helping you
select one.
TOOLS
Manometers are the
most fundamental tools
for building science, so
that’s where we’ l start.
Although manometers
are commonly part of
a blower door kit, they
are capable of going
way beyond the basics
of blower door or duct
testing, so this discussion
is focused just on
the features of manometers
as stand-alone
tools. These devices are
very smart, doing many
calculations automatica
ly, but it is important
to understand wha they are measuring and
how they are calculating the numbers they
display (see “Manometer Basics”).
There are two primary competitors in the
field: The Energy Conservatory with the DG-
700 and Retrotec with the DM-2A. These are
no the only digital manometers available, but
many are not designed to provide the lowpressure
readings that we need to measure
in houses (see “Other Options”).
50 Building a
Digital Manometers
12 Home Energy | January/February 2011
Multifamily Home
Performance Program
Tales from California
by Julieann Summerford
More money than ever before is
being invested in residential wholebuilding
retrofit programs, bu these
funds are largely geared toward
single-family homeowners. Can we
continue to ignore the roughly onethird
of us who live in apartments?
58 Taking the First Steps
To Sustainability
Part 1: Strategies from
Successful Energy Contractors
A business consultant shares what
makes some contractors vulnerable
to changing market forces and what
keeps others on the road to longterm
sustainability.
FRONT COVER PHOTO: Technician readies an air conditioner for peak summer performance. Photographer © Ernest Prim — Fotolia.com
The DG-700 digital manometer and
ca rying case.
The Energy Conservatory’s DG-700:
Dual-Channel Digital Manometer
The DG-700 is a dual-channel manometer,
which a lows the pressure between the house
and outside to be displayed on Channel A and
the airflow through the fan to be displayed on
TH ENERGY CONSERVATORY TH ENERGY CONSERVATORY
Channel B. The manometer
is measuring pressure on
both channels, but, through
the wonder of electronics,
the manometer calculates
and displays the airflow on
Channel B using a variation
of the formula CFM = 1.07 x
A x √∆P where A is the area
of the hole (blower doo ring,
for example) and ∆P is the
pressure di ference.
The DG-700 performs
other internal calculations to
make the user’s life easier.
For example, when entering
the baseline pressures,
the DG-700 automatica ly
subtracts the baseline pressure
from the pressure displayed
on Channel A, indicating
that it is “Adj Pa.” (Note
that when changing modes
from Pressure/Pressure to
Pressure/Flow, for example,
the baseline measurement
is erased and needs to be reset.) Other internal
calculations are made depending on the
device the manometer is a tached to—the
Model 3 Minneapolis Blower Door fans, the
Model 4 Minneapolis Blower Door fans, the
Series A and B Minneapolis Duct Blaster fans,
the Exhaust Fan Flow Meter, or the TrueFlow
Air Handler Flow Meter.
The DG-700 gauge measures 7.5 inches by
4 inches by 1.25 inches (19.5 cm x 10.16 cm
contents
Editorial
2 What Tokyo Must Do
Letters
3 CO Health and Safety
Codes
6 CalGreen: California’s
Tools
Trends
18 Insulated Siding Provides
26 Indoor Environmental Quality
Daydreams and Nightmares
New & Notable
61 A Common Knowledge,
63 Sustainable Connections
64 Calendar
Paul Raymer is chief
investigator of Heyoka
Solutions (www.
HeyokaSolutions.
com), a company he
cofounded in 2006. He
has been wandering
through the mysteries
of building science since 1977. He has multiple
BPI certifications and is a HERS Rater.
x 3.175 cm) in a hard plastic case that is interna
ly shielded. It weighs 16.5 ounces and can
be handheld. It has Velcro strips on the back
to mount it on a measurement bracket. The 12
membrane-covered control push bu tons are
protected from the field dust. There are four
brass pressure-hose connectors, an “Input”
and “Ref” connection for each channel, clearly
marked as “A” and “B.” On the top there is
an RS232 connector to a tach to a computer
for using the manometer in conjunction with
TEC’ software. There is also a jack for connecting
the DG-700 to TEC’s speed contro ler
to operate the blower door or Duct Blaster fans
in “Cruise” mode; this a lows the fan to be
automatica ly speed-contro led, maintaining a
pressure di ference by automatica ly adjusting
the speed of the fan. The sound of the fan
changing pressure can aler the operator to an
unanticipated door or window adjustment (like
the homeowner coming in from the garage).
The DG-700 use six AA, alkaline ba teries,
but on the side there is an AC adaptor input
for an optional AC power adaptor. According
to the manufacturer, ba tery life is over 100
hours of continuous use.
The DG-700 is a dependable device, working
under pressure in a lot of houses for a lot
of years. It i solidly built and reliable. The
PAUL RAYMER
Retrofit is
I
t’s easy to talk about building new houses
that are energy efficient. When you build
from the ground up, you can do anything—
the thickest insulation, the best sealants, the
most efficient furnace; but what about older
houses? Is it possible to take a house built
100 years ago—when insulation, if it existed
at a l, consisted of wadded-up newspapers—
Greg Pedrick is a project manager at
the New York State Energy Research and
Development Authority (NYSERDA), a state
organization that invests in hundreds of green
energy-related projects. The Albany-based organization
is a public-benefit corporation that
works to encourage green technologies and
building practices. One of the unique aspects
of NYSERDA, compared to clean-energy incentive
programs o fered by other states, is that
it heavily promotes research and development
programs around the state to encourage new
types of clean-energy technology.
Three years into his NYSERDA job, Pedrick
had been working with new-home builders
to promote his ideas on home air sealing
and insulation. But this was upstate New
York—there just weren’t that many new
Bu there were plenty of old homes. “A lot,
probably 70%, were built before the 1980s,
when insulation became common,” says
Pedrick. “So there’s a lot more opportunity
So began a bold idea. What if NYSERDA
began to work with a bunch of contractors,
and showed them some innovative ideas
on retrofi ting old homes to be more energy
efficient, healthier, and more comfortable to
live in? Perhaps wha they learned from this experiment
could encourage contractors a l over
the state to o fer this service to homeowners.
Begin Extreme Retrofit
In early 2010, NYSERDA introduced the deepenergy
retrofit concept in a classroom training
targeted to the employees of insulationcontracting
companies located around the
state. When the teams learned about new
insulation technologies and ideas for sealing
and insta lation, NYSERDA requested bids
from the groups that participated and hired
two contractors to begin the work on four
houses chosen beforehand as good retrofit
This flash coat of SPF applied to a cleaned a tic
GREG PEDRICK
candidates. Each contractor was awarded
one house to work on, and when that project
was completed each one did a second house.
The houses were located in the heart of
upstate New York, where frigid, windy winters
are the rule. Three were in the Rust Belt
city of Utica, and one was i nearby Rome,
home to a now-closed Air Force base and
the 1999 Woodstock concert. What fo lowed
was a basement-to-a tic retrofit that turned
four drafty, chi ly houses into four models of
In the basement, insulating foam with a
moisture ba rier was added to the wa ls of
eac house. A dense insulation that could
Ce lulose insta led to a se tled depth of 12 inches
on top of the SPF gives an R-50 insulation value.
I always like to read Home
Energy magazine as our
internal trade journal and
rely on it for the latest home
performance and building
science information.
waRM wEatHER IR INSPECtIoNS ▪ MaRkEtINg HIgH-PERfoRMaNCE HoMES
GREG PEDRICK
GREG PEDRICK
withstand foo traffic was added to the floor,
and 3 x 5 sheets of Dura Rock were insta led
on top of it. The insulation was connected
to the upper wa ls to ensure that no air
In the main part of the house, the exterior
siding was remove down to the sheathing.
A new air ba rier and 4 inches of rigid insulation
were added, with appropriate moisture
ba riers, before the homes were resided.
High-efficiency windows were insta led if existing
windows were in poor condition, and
casings were built out to match the new,
In two houses the roof was removed, and
the roof deck was topped with 4 inches of
rigid insulation. The roof was then replaced
with co rugated metal sheets. In the other two
houses, a flash coat o foam and blown-in cellulose
insulation was added to the a tic after it
was thoroughly cleaned of any old insulation.
Existing mechanical systems were removed
and replaced with significantly scale down
systems. The new system supply domestic
hot water and space heating through a
tankless hot-water unit and a sma l furnace
equipped with a fan coil. An air-to-air heat
exchanger was also insta led in each house.
This a lows fresh air being pu led into the
house to be warmed or cooled by the used
Performance, Performance,
Performance
Utility bi ls were used to evaluate the energy
performance improvements. Therm usage,
which reflects space and water heating, and
electrical usage were compared before and
after the retrofit for each of the fou retrofitted
houses (see Figure 1). In addition, blower
door tests were performed before and after
the retrofits to gauge the improvements
in air leakage. The four retrofi ted houses
realized an average 76% reduction in the
In some cases, the amount of air moving
through the house during a blower door test
was 6 times lower than it was before the retrofit.
And the size of the required heating system
was reduced from 250,000 Btu per hour
to 45,000 Btu per hour in some houses. Air
quality was also improved, thanks to a forcedair
system that circulates fresh air regularly
throughou the house, and to the elimination
of the unlined chimneys that typica ly vent
atmospheric heating appliances.
As with many projects by NYSERDA, the
cost of this project is an investment in learning
new ways to make homes mor energy
efficient. As the contractors gained experience
working on the projects, they worked
faster, and so the cost of labor went down.
However, the work was expensive—an average
cost of $76,900 per house. These costs
may drop considerably when retrofit projects
like this become more common, contractors
become mor experienced, and materials
“We learned a lot,” says Gary Edwards,
project manager at Kalex Energy Company
of Utica. Thanks to what they learned, the
Kalex team significantly cu the time i took
them to complete the job from the first house
they worked on to the second. For example,
For more information contact
22 Home Energy | May/June 2011 www.homeenergy.org 23
GREG PEDRICK
NEW & NOTABLE
LABELING FOR A CAUSE
A
new energy label has taken e fect for refrigerators,
freezers, washing machines, dishwashers, and TV
sets in the European Union (EU) countries. It retains the
distinctive design and classification of products into seven
energy classes from A to G, color coded from dark green
(high energy efficiency) to red (low energy efficiency).
Novelties include the option of including three new classes:
A+, A++, and A+++.
The new classes take note of the fac tha there have been
improvements in energy efficiency since the labels were first
required in 1995. According to the EU, a triple-A-rated fridge/
Strapping is insta led over four-inch polyiso on this
Carol Markell
510-207-2420 cell
510-524-5405 x116
camarkell@homeenergy.org
58 Home Energy | July/August 2011
freezer wi l consume 60%
less energy on average than
the same appliance in class
A, while a triple-A dishwasher
or washing machine wi l use
The labels, which wi l become
mandatory in April
2012, have been changed
in other ways as we l. For
the firs time, TV sets wi l be
required to ca ry the label;
and the labels on a l appliances
wi l be text free. Up to
now, labels have contained
wri ten descriptions of such
features as energy usage (in
kWh per year), water usage
of dishwashers and washing
machines, and the noisiness and capacity of these appliances.
These descriptions presented problems because of
the many language spoken in Europe, and they are being
replaced with pictograms.
Products delivered to retailers by suppliers must bear an
energy label, and retailers must display the label on a clearly
visible spot, a the front or upper part of the product. Products
with the old labels may be sold until the inventory is cleared.
—Ted Shoemaker
Ted Shoemaker first went to Germany as a U.S. Army o ficer.
He ma ried a German woman and stayed on as a writer
and editor. Now retired and based in Frankfurt, he keeps
his hand in by acting as a co respondent for a number of
American magazines.
learn more:
MAy/june 2011
Air Conditioning
Best Practices
Retrofit Is IN!
Strategies from
Successful Contractors
Multifamily Home
Performance Programs
IEQ Daydreams and
Nightmares
Charles Segerstrom
Manager, PG&E Energy Centers
President of the Board of Directors, ACI
Learn more about EU energy labels at www.energy.eu/
focus/energy-label.php.
For more information on energy efficiency in EU countries,
contact Ted Shoemaker a ts fm@aol.com.
EPA RECOGNIZES NYSERDA
E
www.HomeEnerg y.org
GREG PEDRICK
PA has honored the
New York State Energy
Research and Development
Authority (NYSERDA) with a
2011 Energy Star Sustained
Exce lence Award in recognition
of its continued leadership
in protecting our environment
by promoting energy efficiency.
NYSERDA’s accomplishments
were recognized at an awards
D.C., on April 12, 2011.
ceremony held in Washington,
This award recognizes NYSERDA’s ongoing
leadership across the Energy Star program,
including the promotion of energy-efficient
products, services, and new homes and buildings
in the commercial, industrial, and public
sectors. The 46 Sustained Exce lence Award
winners were selected from more than 17,000
organizations that participate in the Energy
Star program, and the selected winners have
exhibited outstanding leadership year after
year. The 2011 winners have reduced greenhouse
gas emissions by se ting and achieving
aggressive goals, employing innovative approaches,
and showing others what can be
achieved through energy efficiency.
“We very much appreciate this recognition
from EPA,” says Francis J. Mu ray, Jr., president
and CEO of NYSERDA. “Energy efficiency
is a cornerstone of New York’s energy policy.
We view our Energy Star partnership as an
important way to address climate change
and reduce energy consumption in the state.”
2010 NYSERDA Highlights
▪ With the goal of se ling nearly 17 million
Energy Star-qualified CFLs in three
This unlined chimney is isolated below the thermal
A tankle s heater loop supplies hot water to this fan
coil, which distribute space conditioning with a high
efficiency electronica ly commutated blower motor.
years, NYSERDA created the Shining
Example campaign and was recognized
for a 2010 Communication Award of
Distinction and 2010 Bronze Te ly Award
for the campaign’s accomplishments in
The tankle s heater with combi-storage tank
supplies domestic hot water and hot water for space
NYSERDA
marketing and promotion. The campaign
surpassed its 2010 CFL sales goal by
more than a mi lion.
▪ More than 2,400 New York Energy Star
homes were built in 2010, saving nearly
$2.4 mi lion in energy costs, 5,717,063
kWh in electricity, and 88,884 MMBtu in
▪ With the help of 117 vendors, NYSERDA’s
Clean and Tune program provided preventive
maintenance services to the heating
systems of 2,315 Home Energy Assistance
program households.
▪ More than 6,000 Home Performance with
Energy Star jobs were completed in 2010.
▪ The low-income component of the Home
Performance with Energy Star program
accounted for approximately 20% (1,267)
of a l 2010 projects.
▪ EmPower New York provided electricity
demand reduction and hom energy
performance improvements to over 6,334
low-income households in 2010.
▪ More than 1,300 Energy Sta retailers now
se l and promote Energy Star-qualified
products, with more than 288 new retail
partners added in 2010.
learn more:
To learn more abou the Energy Star program,
visit www.energystar.gov.
For more information on NYSERDA, visit
www.nyserda.org.
GREG PEDRICK GREG PEDRICK
GREG PEDRICK
NYSERDA
$15
3

industry conferences
Our 25-plus years of success
have been directly linked to
the long-standing and highly
valued relationship we’ve
shared with Home Energy
magazine. They truly have
their finger on the pulse
of the home performance
industry. Home Energy is
our primary publication, our
communications ally, and an
essential information hub for
our fast-growing community.
MAR/ApR 2011
Amy Fazio
Executive Director, ACI
STORieS fROm THe field ▪ ACi CeleBRATeS 25 yeARS ▪ CASH fOR APPliAnCeS
$15
The
Passive
House
Approach
conferences
In addition to its subscribers, Home Energy
magazine reaches a broad audience through
distribution at a number of conferences targeting
home performance and weatherization
contractors. Home Energy is also a Media
Sponsor for many of these conferences.
Below is a partial list.
American Council for an Energy Efficient
Economy (ACEEE) holds a biennial conference
that is attended by energy efficiency
professionals, policy makers, and thought
leaders from around the world.
ACI (previously Affordable Comfort) has
both regional and national conferences.
Attendees include remodelers, builders,
HVAC contractors, home inspectors, energy
raters, weatherization personnel, architects,
manufacturers, program managers, and
educators. bronze media Sponsor
Better Buildings: Better Business
Conference is sponsored by the Energy
Center of Wisconsin. This conference focuses
on current strategies for designing,
building, and maintaining high-performance,
energy-efficient buildings. Media Sponsor
Energy and Environmental Building
Alliance (EEBA) provides an invaluable
platform for insight, collaboration, and education.
EEBA delivers unique and relevant,
multiplatform educational resources with
the intention to manifest sustainable and
responsible building principles in the design,
marketing, and execution of the building
process. Media Alliance
Energy Design Conference and Expo started
20-plus years ago as a one-day builder’s
conference with just 45 attendees. It has
grown to become a regionally recognized
event that attracts over 1,300 people and
more than 75 exhibitors annually. Media
Sponsor
Northeast Sustainable Energy Association
(NESEA) is the Northeast’s leading organization
of professionals and concerned citizens
working in sustainable energy and efficient
building. Media Sponsor
National Weatherization Conference
is sponsored by DOE and is held every
two years to address the national training
needs of the staff, trainers, and other individuals
who have consistently contributed
to the advancement of the Weatherization
Assistance Program.
RESNET Building Performance Conference
is the premier national forum on home energy
ratings, residential energy efficiency financing,
and building performance business
development. Media Sponsor
Green the Orange
The Robo House
Raising the Bar for
Home Performance
4

Readership and Distribution
CA
OR
WA
NV
ID
26%
UT
AZ
MT
WY
CO
NM
ND
SD
NE
KS
TX
MN
23%
WI
IA
IL
MO
AR
OK
31%
MS
LA
MI
IN
KY
TN
AL
OH
GA
18%
ME
VT
NH
MA
NY
CT
RI
PA
NJ
MD
DE
WV VA
NC
SC
RESNET considers Home
Energy coverage to be of vital
importance to home energy
raters. RESNET considers
the information presented
to be so valuable that every
RESNET rater member receives
a subscription as part of the
RESNET membership package.
AK
2% Foreign
FL
Steve Baden
Executive Director, RESNET
HI
Home Energy publishes 5,500 copies bimonthly. Circulation includes paid subscribers
and distribution at home performance, weatherization, and sustainable building
conferences. Based on an average of three readers per copy, 16,500 people read
each copy of Home Energy.
>> READERSHIP FACTS:
89% of our readers agree that the products/services marketed
in Home Energy will perform as promised.
72% of our readers have acted upon a product or service
marketed in Home Energy.
62% of our readers keep the magazine for reference.
37.6% spend an hour or more reading each issue.
100% hold either a BPI or RESNET certifications!
For more information contact
Carol Markell
510-207-2420 cell
510-524-5405 x116
camarkell@homeenergy.org
www.HomeEnerg y.org
5

Topical Issue
motum b2b clients expect
us to deliver measurable ROI
in terms of inquiries from
qualified prospects. They also
expect us to build a positive
reputation for their brands in
the key media outlets. Home
Energy has helped us to meet
both expectations time and
time again.
Richard Willingham
President, motum b2b
High Performance Remodeling with Energy Star
Home Energy is honored to once again produce a unique issue for EPA and DOE. In 2012 the
focus is on integrating home performance and remodeling. Distribution (to be determined
by EPA and DOE) is 10,000. The articles will first appear in Home Energy and be compiled
into one magazine for distribution to contractors.
This is an excellent opportunity to deliver your message to new home performance contractors
who are entering the home performance arena, contractors looking to expand into
new, more profitable markets and contractors who want to learn or expand their skill sets.
A proposed, partial list of articles and authors:
▪ Remodeling Homes with ENERGY STAR, Tom Kelly
▪ ENERGY STAR at the Babylon Remodeling Project, Sammy Chu
▪ Central-Demand Hot Water for Multifamily Buildings, Nehemiah Stone
▪ Graywater—Why Gray May Become the Next Green, Peter Byrne
▪ Blower Door Testing in Multifamily Buildings, Don Hynek
▪ Codes and Energy Efficiency, David Eisenberg
▪ Water Efficiency, Courtney Blake
▪ Non-Energy Benefits in Deep Energy Retrofits, Shawna Henderson
▪ Driving Leads and Sales Online, Rich Carrione
▪ Home Energy Score, Joan Glickman
Print/Online Combo Rates ($)
BC 4,600
IC 4,000
FP 3,300
2/3 pAgE 2,800
1/2 page 2,300
1/3 page 1,900
1/4 page 1,700
If your company is interested in reaching this growing market, now is the time to reach out.
For more information contact Carol Markell at 510-931-5455 (Skype phone), 510-207-2420
(mobile phone) or camarkell@homeenergy.org (e-mail).
6

Print
Full Page Bleed
Bleed size
8.625" x 11.125"
preferred
Live area
7.5" x 10.125"
page crop 8.5" x 10.875"
1/3 Page 2/3 Page
2.25" x 9.5"
4.5" x 9.5"
Inserts
Contact the advertising department for
all information on inserts.
Sustainable Connections
Sustainable Connections was developed
as a cost-effective section to market
products or services. Ads are sold in
modular units of 2.25 inches long by
1.12 inches high. The cost is $50/unit,
with a minimum of six consecutive insertions.
Advance payment is required.
Full Page
NO Bleed
1/2 HORZ.
1/4 Page
1/2 Vert.
Added Value
Any advertiser who has an advertising
program with Home Energy of four
or more insertions will receive a free
link on the Advertiser Links Page on
homeenergy.org.
7.165" x 9.5"
4.5" x 7"
3.5" x 4.5"
3.5" x 9.5"
All advertisers on a 12X (24-month)
commitment receive one free unit in
Sustainable Connections for the duration
of the agreement.
AD RATES ($) Open Rate 4X 6X 12X
4 color
Outside Back Cover 1,570 1,480
Inside Covers 1,510 1,425
Full Page 1,715 1,575 1,490 1,375
2/3 Page 1,600 1,515 1,475 1,360
1/2 Page 1,390 1,255 1,200 1,125
1/3 Page 1,160 1,080 1,025 990
1/4 Page 1,125 1,025 1,000 950
Black/White*
Full Page 1,100 910 885 750
2/3 Page 850 750 675 625
1/2 Page 790 690 615 565
1/3 Page 595 510 460 410
1/4 Page 560 460 435 400
All prices are net.
* Covers must
be 4 color. 4X
agreement must
be completed
within a 12-month
cycle; 6X
agreement must
be completed
within an
18-month cycle;
12X agreement
must be
completed within
a 24-month cycle.
Mailing List Rental
Home Energy’s highly targeted mailing
list can be rented for $210 per month
for one-time use.
For more information contact
Carol Markell
510-207-2420 cell
510-524-5405 x116
camarkell@homeenergy.org
www.HomeEnerg y.org
7

homeenergy.org
Web rates ($)
Ad Size
in pixels (horizontal x vertical)
Marquis
Tile Ad
(picture + text)
Carousel Ad
Word Ad
250 x 300 675/month
250 x 300 675/month
100 x 100 300/month
50 words 50/month
website
With more than 10,000 visitors per month, and 36,000 pageviews per month,
homeenergy.org is the destination site to find answers to residential building problems
for home performance professionals and homeowners. Visitors turn to Home Energy to
find solutions backed by field experience and sound scientific research.
HomeEnergy.org still contains all the content that our readers look for, and so much
more. For the past year we have worked on organizing more than 18 years of content,
and making it easily accessible.
We’ve been listening to comments from our marketing partners and we’ve tried to incorporate
functionality, visibility, and popular sections and offer participating companies
opportunities to sponsor special sections such as “Tools of the Trade.” We expect the
site to be evolving for the next 12 to 24 months. We look forward to adding more mediarich
opportunities, such as webinars (which our readers requested in a recent online
survey) and a video library. Our goal is to help you meet your marketing goals. Please
contact the Marketing Manager (camarkell@homeenergy.org) for opportunities that go
beyond what is listed on this page.
8

E-Newsletter
E-newsletter
The Home Energy e-newsletter goes out to more than 7,000 opt-in subscribers 12 times
per year. Target this captive audience by being a unique sponsor (only one sponsor per
newsletter).
e-newsletter rates ($)
in pixels (horizontal x vertical)
E-Newsletter
(leaderboard)
CONTENTS
Home Energy
Guide to Training
Programs
for Home
Performance
Professionals
Weatherization
Training Plans—
Gateway to a
New Economy
Gray is the
New Green
Monthly
Calendar
728 x 90 1,200
per issue
Dear John,
In preparation for the release
of our upcoming July/August
training focus issue, we invite
you to register your home performance
training program in the online
Home Energy Guide to Training
Programs for Home Performance
Professionals. We've been proudly
publishing our training focus issues
since 1985, and our Guide is now
Home Energy Training Guide for Home
Performance Professionals
available online rather than in our
printed pages - making it easier for you to register and update your listing or search
for trainers by expertise and location.
We are putting the finishing touches on this July/August issue, including articles
such as "Weatherization Training Plans - Gateway to a New Economy" by Bob Scott,
director of energy services at NASCSP and "Gray is the New Green" by Peter Byrne,
owner of Setanta Energy & Water.
If you are serious about getting
into the home performance
market, you need Home Energy
magazine. Manufacturers
benefit by placing their products
in front of a growing national
network of home performance
contractors. Professionals in
the field benefit by learning
about cutting-edge techniques
for delivering quality home
performance improvements. BPI
has benefited greatly through
the exposure of its certification,
accreditation, and quality
assurance programs to the home
performance industry that reads
Home Energy magazine.
Larry Zarker
Chief Executive Officer,
Building Performance Institute, Inc.
AD Space Here
For more information contact
Carol Markell
510-207-2420 cell
510-524-5405 x116
camarkell@homeenergy.org
www.HomeEnerg y.org
9

Specifications
WEB
Web ads must be in JPEG, GIF, or PDF file formats. Flash and rotating GIF ads are accepted.
PRINT
All digital ads should be sent as press-quality PDFs in high-resolution or image files, such
as EPS, TIFF, or JPEG. Compressing large files may be necessary when sending via e-mail
(use StuffIt or ZippIt to turn file into “self-extracting file”).
We do not accept native files such as InDesign, Illustrator, or QuarkXpress files. All colors
must be in CMYK format: no RGBs, Pantones, or spot colors. Any ads with noncompliant
colors will be converted to CMYK, and color accuracy cannot be guaranteed.
Submit ads on a Macintosh-formatted CD-ROM or DVD accompanied by an accurate
digital proof. All ads are electronically archived for two years. Materials not in compliance
with our published requirements will be accepted only at the publisher’s discretion.
E-mail — Ads may be sent directly via e-mail to Carol Markell; if larger than 10 megabytes,
please send through www.yousendit.com, or send via snail-mail on CD/DVD.
FTP — We now have an FTP site for uploading large files (ask for our “FTP Help Guide”).
host: ftp.homeenergy.org
username: public
password: HEftp1
Please notify us when you have uploaded files by e-mailing
Carol Markell—camarkell@homeenergy.org and/or
Kate Henke—khenke@homeenergy.org.
Sending Services — If you wish, please use services such as www.yousendit.com, which
is free and user-friendly.
Postal Mail CD/DVD
Home Energy Magazine
1250 Addison Street, Suite 211B
Berkeley, CA 94702
If you have any technical questions or problems, please contact Kate Henke, Production
Manager—khenke@homeenergy.org.
10

terms and conditions
Shipping
To ensure timely delivery, we suggest that
advertising materials be sent via e-mail or
a traceable method such as UPS or Federal
Express. All advertising agreements, artwork,
and other items should be sent directly to
Advertising Department
Home Energy
1250 Addison Street, Suite 211B
Berkeley, CA 94702
Advertising materials must be delivered
within two weeks after space reservation
deadline.
Return of Materials
The publisher is not responsible or liable for
lost materials. We will make every effort to
return materials if specified.
Terms and Conditions
Cancellations of ads or advertising agreements
must be made in writing at least 24
hours prior to closing date. Advertisers who
cancel an ad agreement will be billed at the
open rate for all previously run ads.
Sustainable Connections advertisements
are contracted on an annual basis and are
prepaid. No money will be refunded if the
advertiser cancels after the ad has run six
consecutive times.
Ad corrections should be e-mailed or
faxed by the materials deadline. If corrections
are received after the materials deadline,
the publisher will make every effort to
institute them. However, the publisher is
not responsible or liable if the corrections
are not made.
The publisher cannot assume responsibility
for errors or omissions in key
changes. The liability of the publisher for
any error, delay, or omission for which it
may be held legally responsible shall
not in any event exceed the cost of the
advertising space, and in no event shall the
publisher be liable for any loss of income,
profit, or other damages to the advertiser
resulting from the error.
Payment is made to Home Energy magazine
and due 30 days from the invoice date.
If payment terms are not met, the ad agreement
can be terminated.
The publisher reserves the right to require
advertisers to provide documentation to
support any claims of product efficiency and
performance contained in advertisements.
All advertisements are published with the
understanding that the material complies
with all U.S. postal regulations and other
applicable federal and state laws. The advertiser
and its agency warrant that they are
authorized to publish the entire contents of
the advertisement and that all statements
made therein are true. In consideration of
acceptance of the advertising, the advertiser
and its agency together and separately agree
to indemnify and hold the publisher harmless
from, and defend the publisher from, any and
all claims or suits—including but not limited
to libel, copyright infringement, invasion of
privacy, and plagiarism—arising out of any
advertising published.
The publisher reserves the right to refuse
any advertisement for any reason at any time.
The publisher will not be bound by any
conditions or requirements appearing on
insertion orders, copy, or contracts that conflict
with the provisions of this rate card or
the policies of Home Energy, unless signed
by the publisher.
The publisher reserves the right to hold
the advertiser and/or its advertising agency
jointly and severally liable for all monies that
are due and payable to the publisher.
The publisher reserves the right to limit
the space available to any advertiser in any
one issue. Positioning of advertisements,
except for covers, is at the discretion of the
publisher.
The publisher will insert the word “advertisement”
prominently into any advertisement
that simulates editorial content.
EnErgy STar 3.0 ▪ Tool rEviEw—DigiTal ManoMETErS ▪ nrEl’S BuilDing rESEarCH
Jan/feb 2011
Dehumidifier
Metering Study
Measured
Performance
of Energy-Efficient
Homes
The Scary
Crawl Space
Weatherization
in Rural Alaska
For more information contact
Carol Markell
510-207-2420 cell
510-524-5405 x116
camarkell@homeenergy.org
www.HomeEnerg y.org
$15
11

www.HomeEnergy.org