2015-Formstack-Form-Conversion-Report

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TABLE OF CONTENTS About this Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Conversion Rates by Form Type and Length . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Embracing the Contest Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Be Careful What You Ask For . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Average Number of Fields by Form Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Single Page Versus Multi-Page Form Conversions . . . . . . . . . . . . . . . . . . . . . . . . . . Conversion Rates by Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Industry Conversion Insights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Conversion Rates on Your Submit Button . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Peak Submission Times: Form Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Peak Submission Times: Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Team Behind this Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . User Demographics and External Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2 3 4 5 6 7 8 9 10 11 12 13 14 i The 2015 Form Conversion Report
ABOUT THIS REPORT The more your marketing efforts convince people to fill out your form, the more leads your sales team will have to nurture. Form conversion rates are a reliable way to see what’s working: you simply compare the number of people who visited a form against the total submission count. OUR BENCHMARK RESEARCH Our team reviewed data from more than 650,000 anonymized form users to establish up-to-date benchmarks across industries and uses. For our second annual Form Conversion Report, we’ve expanded our research to incorporate more categories: New industries: The 2015 report includes form conversion rate benchmarks for healthcare and retail/e-commerce, in addition to many of last year’s industries. Additional uses: We’ve also studied conversion rates for lead generation forms— the ones typically used to accept webinar registrations, for example, or gated content downloads. The findings on the following pages are designed to provide reliable, data-backed insights companies can use to discover new marketing goals and jumpstart conversion rate optimization. THE VARIABLES Our research includes mobile-responsive forms only. The benchmarks included in this report apply to web forms that are designed to be filled out easily on smartphones and tablets. For three industries—government, religious, and technology—outliers with disproportionately high traffic volumes were removed to reveal more realistic benchmarks. 1 The 2015 Form Conversion Report
Page 1: THE FORM CONVERSION REPORT 2015 An
Page 5 and 6: EMBRACING THE CONTEST FORM People l
Page 7 and 8: AVERAGE NUMBER OF FIELDS BY FORM TY
Page 9 and 10: CONVERSION RATES BY INDUSTRY Wonder
Page 11 and 12: Submit Survey Submit Survey 44.08%
Page 13 and 14: PEAK SUBMISSION TIMES: INDUSTRY Pea
Page 15 and 16: THE TEAM BEHIND THIS REPORT The 201
Page 17: EXTERNAL RESOURCES 1. Quicksprout,

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