2015-Formstack-Form-Conversion-Report
2015-Formstack-Form-Conversion-Report
2015-Formstack-Form-Conversion-Report
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SINGLE PAGE VERSUS MULTI-PAGE<br />
FORM CONVERSIONS<br />
Tell us your thoughts<br />
Page Two:<br />
Tell us your thoughts<br />
Tell us your thoughts<br />
Single Page: 4.53% Multi-Page: 13.85%<br />
Surprise! Shorter isn’t always better. In fact, when it comes to online forms,<br />
conversion rates more than triple when fields are spread over multiple pages. Here’s<br />
why:<br />
Longer forms often use page breaks to separate fields into different sections. This<br />
makes them easier to digest compared with forms that squeeze all fields onto one<br />
page.<br />
Multi-page forms tend to include progress bars to let users know exactly how far<br />
along they are, making them more convenient and easier to complete.<br />
Bigger fonts, longer fields, larger header images, and extra spacing all make forms<br />
less intimidating and easier to digest—and often cause them to extend beyond a single<br />
screen.<br />
6 The <strong>2015</strong> <strong>Form</strong> <strong>Conversion</strong> <strong>Report</strong>
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