BIS 375 Week 4 Individual Assignment E-Commerce Strategic Matrix (UOP Course).pdf

BIS 375 Week 4 Individual Assignment E-Commerce Strategic
Matrix (UOP Course)
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Individual Assignment: E-Commerce Strategic Matrix
Resources: Electronic Reserve Readings, the Internet, or other resources
Select a faculty-approved industry such as automotive, healthcare, retail,
call center, restaurant, and so forth.
Prepare a simple matrix in which you compare and contrast business-tobusiness
(B2B) and business-to-consumer (B2C) e-commerce.
Include at least three industry examples that support the findings in your
analysis.
Consider the following elements:

o
o
o
o
o
o
o
Cost
Consumer exposure
Customer service
Differences in Web site structure
Access rights
Audience
Security
Cite at least three different sources in addition to the textbooks to
support your analysis.